Head of Marketing, India
We’re Coinbase. We’re the world’s most trusted way to join the crypto revolution, serving more than 89 million accounts in more than 100 countries.
Our mission is to increase economic freedom around the world, and we couldn’t do this without hiring the best people. We’re a group of hard-working overachievers who are deeply focused on building the future of finance and Web 3.0 for our users across the globe, whether they’re trading, storing, staking or using crypto. Know those people who always lead the group project? That’s us.
There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for candidates who will thrive in a culture like ours, where we default to trust, embrace feedback, and disrupt ourselves. Second, we expect all employees to commit to our mission-focused approach to our work. Finally, we seek people who are excited to learn about and live crypto, because those are the folks who enjoy the intense moments in our sprint and recharge work culture. We’re a remote-first company looking to hire the absolute best talent all over the world.
Ready to #LiveCrypto? Who you are:
- You’ve got positive energy. You’re optimistic about the future and determined to get there.
- You’re never tired of learning. You want to be a pro in bleeding edge tech like DeFi, NFTs, DAOs, and Web 3.0.
- You appreciate direct communication. You’re both an active communicator and an eager listener - because let’s face it, you can’t have one without the other. You’re cool with candid feedback and see every setback as an opportunity to grow.
- You can pivot on the fly. Crypto is constantly evolving, so our priorities do, too. What you worked on last month may not be what you work on today, and that excites you. You’re not looking for a boring job.
- You have a “can do” attitude. Our teams create high-quality work on quick timelines. Owning a problem doesn’t scare you, but rather empowers you to take 100% responsibility for achieving our mission.
- You want to be part of a winning team. We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone.
Marketing at Coinbase
We’re looking for a strategic, hands-on marketing leader to build Coinbase’s go-to-market plan and marketing function for India. You will be in charge of crafting our product and marketing voices to fit with the Indian market and to differentiate Coinbase amongst competitors.
You’ll work closely with our teams in APAC and headquarters, including product, design, support and communications, to execute on new product launches and drive the long-term success of the Indian business.
What You'll Be Doing (i.e., Job Duties)
- Lead Coinbase’s India marketing strategy, partnering closely with both regional business leadership and local product teams
- Be the voice of the customer and a specialist on the Indian user to drive growth and inform our product roadmap
- Experience localizing GTM product messaging, brand differentiation, marketing content, and external communications
- Execute multiple aspects of marketing, including branding and positioning, product marketing, paid marketing, education and engagement campaigns, events and communication
- Work cross-functionally with product, design, brand, communications to fuel ongoing product adoption, product launches, and product localization efforts across multiple markets
- Measure and report progress against marketing goals, gain customer insight and iterate on outstanding GTM strategy for established and new markets
What we look for in you:
- Strategic problem solver, and have validated results building and executing on marketing strategy
- Experience working with agencies and partner networks to execute campaigns across various channels
- Experience developing strategy and running campaigns in India
- Leverage a data-driven framework for evaluating channel execution and work towards ROI targets
- A native or have spent 5+ years living in India
- Scrappy and enjoy transforming ambiguity into clear, impactful next steps
- Clearly articulate the essence of products and the value they create; you can develop strategic positioning, a strong messaging hierarchy, and effective content strategy plan; you can also play copywriter
- Execution focused with a bias toward action, a great collaborator and master disambiguator/simplifier; you never stop pushing towards clarity and delivery
- Lead multiple partners with competing priorities to drive growth across multiple regions concurrently
Nice to haves:
- Experience leading the marketing strategy for a product before, including a new product launch in India
- Crypto experience and a knowledge of the Indian crypto market
- Worked at a consumer financial technology company
Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view Pay Transparency, Employee Rights and Equal Employment Opportunity is the Law notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.
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