Head of Marketing (product marketing focused)
At Poggio Labs, we’re reimagining customer relationships with a platform that customer obsessed organizations rely on to power intelligence relationships with data.
We're well funded, and backed by Accel (Steve Loughlin) and Spark Capital (Natalie Sandman).
How We Work
🌐 Poggio Labs a remote-first company: Poggio Labs is a remote-first company and all roles, unless otherwise specified, can be based anywhere.
⚖️ Diversity, equity & inclusion is a core tenet: We believe that inclusivity leads to stronger teams, a deeper talent pool, and creates the foundation for an enduring organization.
💺 Benefits & employee support: Without a strong, happy, healthy team we're not going to get much of anything done at Poggio Labs. With that in mind we offer a wide array of flexible benefits to our full-time employees. More up-to-date info here.
- Salaries benchmarked in top 25%
- Equity in Poggio Labs’ future success
- 100% health, dental, ortho and vision insurance & FSA
- 100% paid parental leave
- 100% match 401k retirement plan via Guideline
- $1200 life wellness allowance
- $3500 office & equipment stipend
- Work where and when you want
- Flexible vacations and paid holiday time
- Company sponsored co-worker meetups & off-sites
- No-red-tape expense account
- Focus on diversity, equity, and inclusion
About the Role
We are looking to bring on our first marketing leader at Poggio Labs, who will be responsible for helping us to craft our company messaging, define and understand our customer segments, and launch or product to the broader market. This role will have a major influence on the long term direction of the company, and will work in close partnership with leadership, product, engineering, and design.
Depending on level of experience, we are open to this role being Head of Product Marketing, or Head of Marketing.
What You’ll Do
- Be a comprehensive thought partner to the company founders in structuring and growing our value to customers
- Identify and create customer segments within the broader CRM market, and develop core buyer and user personas
- Build company messaging to ensure a consistent manner in which we talk about our company and products
- Iterate on ICP and the roadmap for how it could change and expand over time (feeding into product development plans)
- Create impactful branding and customer experiences around product launches (including public company launch!)
- Collaborate with GTM, product, and engineering teams to ensure an efficient and thoughtful go to market model that differentiates Poggio in the market
Author compelling product and thought leadership content that educates and attracts our ideal customers and personas
- Build a world class and enduring product marketing organization!
What We’re Looking For
- 8+ years of work experience, including a significant amount of time as a product marketer at a technology company (some experience in B2B SaaS is required)
- An interest in competing in a mature market with brand name incumbents, but with a novel product and solution
- A desire to take what's been learned at a world class product marketing function to inform building a new one from the ground up
- An ability and desire to communicate cross functionally — across product, engineering, design, sales, etc
- Intellectual curiosity and a desire to bring structure to inherently unstructured environments
- A bias towards action and creative problem solving — we're looking for someone that's excited to find and solve problems, rather than waiting for them to be assigned
- An interest in enterprise software, and evolving software go to market models. Experience with CRM is beneficial!
- A willingness to always lend a helping hand
Compensation range
- $200,000 - $250,000 + equity *actual comp range depends on each candidate’s experience and qualifications*
- Questions about comp, don't be shy! Please reach out to our head of people, [email protected]
Worried about not having any CRM experience? Don’t be! Our mission is to make customer relationship management (CRM) easier and more user-friendly for all! That’s why it’s important to bring people from diverse backgrounds and experiences together with our CRM industry pros. By blending many skill sets we can build a platform that powers intelligent relationships for customer-obsessed teams.
Concerned you don't meet all the job requirements? At Poggio Labs, we consider our job postings to be a set of guidelines about what a position involves, not a strict list of requirements that any applicant must have. Please apply to the role even if you do not meet each one of the listed skills and experiences. Careers are individual journeys and we try to evaluate each application as such. Poggio Labs is an equal opportunity employer.
