Head of Marketing Analytics
We’re the technology leader building the modern home management platform. Today, millions of people use Thumbtack to effortlessly manage their homes. We help them confidently know what to do, when to do it and who to hire.
Our goal is simple: to be the only platform homeowners need to fix, maintain and improve their homes. As a long-term partner for homeowners, our promise is to turn what was once confusing and intimidating into something straightforward — and a lot less stressful.
At Thumbtack, we're not just creating a new era of homeownership. We’re supporting local economies and building stronger communities. Each day, we connect local professionals across America with busy homeowners so they can grow their businesses.
Thumbtack is for everyone. Our customers and pros come from all walks of life and every county in the country. We want our team to reflect that. If you come from an underrepresented background in tech, we strongly encourage you to apply.
Our North Star is bright and our ambitions are big. We’ve been at this for over a decade, but the way we see it: we’re just getting started.
Thumbtack by the Numbers
- Available in all 3,143 U.S. counties.
- Nearly 4.5 million customers in the last 12 months
- Hundreds of thousands of local professionals on our platform
- 65 million projects started on Thumbtack
- Over 7 million 5-star reviews left for stellar pros
About the Analytics Team
The Analytics team empowers Thumbtack to use data to guide business decisions. We collaborate with partners across the company to solve the most analytically challenging problems -- everything from how we set prices across hundreds of local services categories, to evaluating the impact of a new business model on company performance, to identifying early predictors of high-quality customers. We are a tight-knit, intellectually curious team that is committed to improving Thumbtack and improving each other.
About the Role
At Thumbtack, we have built a rigorous, data-driven Marketing program that uses a combination of quantitative data, sophisticated technology, and human ingenuity to bring users to Thumbtack and keep them coming back. As our Head of Marketing Analytics, you will be the senior-most marketing leader on our Analytics team. You will partner directly with Marketing leadership to define and execute against an analytical agenda that equips and empowers our Marketing program to set and achieve rigorous, ambitious goals. You will lead and grow a team of marketing analysts embedded in a Marketing team that is industry-leading in its commitment to analytical rigor and culture of accountability for business impact.
Responsibilities
- Drive analytics for a rigorous, performance-focused marketing program, empowering them to use data to define, set, and achieve the right goals for our business
- Define and apply appropriate marketing metrics, measurement methods, and experimentation processes to power a technologically-sophisticated, data-driven marketing program across both paid and non-paid channels
- Influence senior executive thinking and decision-making through credibly representing both the Marketing and the Analytics points of view
- Partner with our Finance, Business Analytics, and Marketing teams to drive corporate reporting, forecasting, and planning across our integrated marketing programs
- Collaborate with analysts and engineers to develop and improve our marketing analytics infrastructure, including data pipelines and predictive models
- Manage, mentor, coach, inspire, and recruit a team of high-performing marketing analysts
- Work closely with other Analytics leaders to evolve and continually improve Thumbtack’s analytics culture in a high paced growth environment
Must-Have Qualifications
If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.
- 7+ years of analytics experience with 2+ years of management experience
- Proven track record of business impact in driving analytics for a growth, performance, direct response, or other ROI-goaled marketing program
- Strong analytical and technical skills, with a willingness to be hands on
- Experience applying experiments, lift tests, attribution, and other measurement techniques to measure and optimize the performance of marketing campaigns
- Effective analytics management skills: you know how to prioritize the highest-impact work, and how to effectively coach and empower a team of analysts
- Strong communication skills and ability to build strong relationships cross-functionally and with senior leadership
Nice-to-Have Qualifications
- Experience in a marketplace company or high-growth startup
- Experience designing, executing, and/or using the results of marketing incrementality or lift tests
- Experience with one or more of: brand measurement, product marketing, customer loyalty
More About Us
Thumbtack is a local services marketplace – one of the largest in the U.S. – that helps millions of people hire local professionals. With
Thumbtack is a technology leader building the modern home management platform. Through the Thumbtack app, homeowners can effortlessly manage their homes — confidently knowing what to do, when to do it, and who to hire. Bringing the $500 billion home services industry online, Thumbtack empowers millions of homeowners to fix, maintain, and improve their most valuable asset.
Founded in 2008, Thumbtack is backed by over $500 million in funding from folks that include Sequoia Capital, CapitalG, Tiger Global Management, Javelin Investment Partners, Baillie Gifford.
- See what it’s like to work here
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- Discover our virtual first plan
Thumbtack is a virtual-first company, meaning you can live and work from any one of our approved locations across the United States, Ontario or the Philippines. When it is safe to gather, we will begin to host in-person events on a regular basis. Remote employees will be expected to travel occasionally for these events to a Thumbtack library or offsite team-building location. In cities with 5+ employees, we are establishing local communities, where employees can gather for local events. Additionally, employees in the San Francisco, Salt Lake City, Toronto and Manila areas will have opt-in access to communal workspace at one of our Thumbtack libraries.
#LI-Remote
Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, religion, national origin, citizenship, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
If you are a California resident, please review information regarding your rights under California privacy laws contained in Thumbtack’s Privacy policy available at https://www.thumbtack.com/privacy/.