Head of Global Content Marketing - Remote

| Boston, MA +80 more | Remote
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Who We Are:
Vista's Customer Experience and Marketing organization serves, inspires, and delights customers - and helps others in our organization do the same. From the simplest interaction on our website to how people take in our advertising and communications, we are obsessed with delivering value. We know our customers' needs, and we strive to exceed their expectations. Touching every element of the business, we're here to grow and build the Vista brand, reach new audiences and offer the best possible experience for every customer.
We're looking for a Head of Global Content Marketing to lead the vision and strategy for the next phase of Vista's elite demand creation content programs. In this leadership role, you'll identify new ways to drive business value (both in acquisition and retention) through critical demand channels, and you'll build and coach the high-performing team that will help us get there.
You'll lead the building, prioritization, budgeting, and resourcing of our content investments and develop a content strategy & roadmap that serves our business' needs. You'll partner closely with department leads to ensure we have a cohesive and effective content strategy that sets us up to scale as we enter new categories and broaden the role of content within the business. You'll bring together content across the full customer journey and educate the business on the value and influence of a seamless end-to-end educational experience for our customers - attracting new prospects to Vista, engaging them as part of the community, educating them about our products, and ultimately connecting with them on a personal level as they grow their businesses with us.
What You Will Do:

  • Craft a long-term vision for content at Vista that defines content marketing as a best-in-class differentiator for our company. Look for opportunities to shape content into a strategic moat for the business, owning everything from the strategy to execution and performance.
  • Own all aspects of content development and shape what a content organization should look like, including the teams that are experts in writing, acquisition, lead nurturing, subject matter knowledge, and production.
  • Develop a content roadmap that aligns to our goals and buyer's needs.
  • Lead content insights, measurement, and performance; ultimately leading all decisions on how to build and scale our audience content engine and demonstrating value to the organization.
  • Direct on the growth strategy for organic traffic across Vista's corporate website and content websites, partnering with the team that owns SEO and the roadmap to acquire new organic leads.
  • Direct a team that can expand content output to new channels, audiences, demographics, locales, user preferences and/or situations. Partner with leaders across the organization to develop unique, relevant, and valuable content.
  • Serve as a champion for content within Vista, be a representative to the executive team, and collaborate cross-functionally with other teams and departments like product and partner marketing, customer success and education, PR and comms, and sales.


Your Qualifications:
At Vista, we value the experiences that individual team members add to our culture. Please don't hesitate to apply even if you don't meet the exact qualifications, we look forward to learning more about you!

  • Experience leading content marketing strategy.
  • Passionate about building successful content programs that build brand awareness, drive growth, and provide value to an audience.
  • Experience growing traffic, lead generation, and audience engagement through unique, relevant, and sophisticated content programs.
  • Understanding of SEO foundations and ultimately know how to best set up our content and websites for success in search.
  • Excellent interpersonal communication skills. You are just as comfortable giving a presentation to the CEO as you are speaking with an engineer, a designer, or a copywriter.
  • Naturally self-directed, operate at a high cadence, and enthusiastic about building and managing high-performing remote teams.


Why You'll Love Working Here:
Being at Vista means that you don't see work as just a building, a desk or a manufacturing floor. You see it as a chance to take a step forward in your career journey - and your life. We strive to give you everything you need to learn, grow, and succeed. Through innovation, collaboration, and perpetual exposure to what's next, we're always pushing boundaries and broadening our horizons. We embrace the chance to operate outside of our comfort zone to discover what we're capable of. Some might call that a challenge; we just call it another great day at work.
Vista has received numerous recognitions including a perfect score of 100 on the Human Rights Campaign Foundation's 2021 Corporate Equality Index (CEI) naming us a Best Places to Work for LGBTQ Equality. We also earned a place as one of the best remote-first workplaces in the U.S. and on the Boston Best Places to Work list from Built In. In addition, Vista's CEO, Robert Keane, was recently honored with Comparably's Best CEOs award, listing him among the top CEOs according to employees. Vista offers numerous support systems including Employee Resource Groups like Pride, Mosaic, and Women in Technology, and special interests communities to foster awareness, respect, and inclusion within the workplace.
We're Remote-First:
In 2020, Vista adopted a Remote-First operating model and culture. We heard from our team members that having the freedom, autonomy, and trust in each other to work from home and, the ability to operate when they are most productive, empowers them to be their best. Vista also provides collaboration spaces for team members to work physically together when it's safe to do so and when in-person collaboration will deliver the best results. Currently we are enabled to hire remote team members in over 30 US States as well as several countries in Europe, including Spain, Germany, UK, Czech Republic, the Netherlands, and Switzerland.
About Us:
As an e-commerce powerhouse, Vista creates customer value (and delight) through accessible, cutting-edge technology. We are the marketing partner to millions of small businesses around the world. For more than 20 years, we have helped small businesses look and feel credible through high-quality marketing products and solutions that include signage, logo apparel, promotional products, face masks, flyers, postcards, business cards, websites, and digital marketing. With Vista, small businesses can create and customize their marketing with easy-to-use digital tools and design-templates, or by receiving expert graphic design support. In 2020, Vista acquired 99designs to expand its design offering via a worldwide community of more than 150,000 talented designers to make it easy for designers and clients to work together to create designs they love. Vista is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.
Equal Opportunity Employer:
Vista, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.
#LI-KD1
Nearest Major Market: Boston
Job Segment: Outside Sales, Merchandising, Pre-Sales, Work from Home, Graphic Design, Sales, Retail, Contract, Creative

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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
Buffalo, NY
Charleston, SC
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
Dayton, OH
Des Moines, IA
Detroit, MI
Fayetteville-Springdale-Rogers, AR
Greensboro, NC
Hampton Roads, VA
Hartford, CT
Houston, TX
Huntsville, AL
Indianapolis, IN
Jacksonville, FL
Kansas City, MO
Las Vegas, NV
Lexington, KY
Lincoln, NE
Little Rock, AR
Los Angeles, CA
Louisville, KY
Madison, WI
Memphis, TN
Miami, FL
Milwaukee, WI
Minneapolis–Saint Paul, MN
Nashville, TN
New Orleans, LA
New York City, NY
Ogden, UT
Oklahoma City, OK
Omaha, NE
Orlando, FL
Other US Location
Palm Bay-Melbourne-Titusville
Pensacola, FL
Peoria, IL
Philadelphia, PA
Phoenix – Mesa – Scottsdale, AZ
Pittsburgh, PA
Portland, ME
Portland, OR
Providence, RI
Provo, UT
Raleigh-Durham, NC
Reno, NV
Richmond, VA
Rochester, NY
Sacramento, CA
Salt Lake City, UT
San Antonio, TX
San Diego, CA
San Francisco, CA
San Luis Obispo, CA
Santa Cruz, CA
Seattle, WA
Spokane, WA
St. Louis, MO
Tallahassee, FL
Tampa Bay, FL
Tucson, AZ
Tulsa, OK
Washington DC
Wichita, KS
Wilmington, NC

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AWSDatabases
    • SmartsheetManagement
    • OutlookEmail

An Insider's view of Vista

How would you describe the company’s work-life balance?

My commute used to be three hours every day. Then the pandemic hit, and I realized that working from home allows me to take my kids to school every day, and and to go for a run in the afternoon between meetings... Strangely enough in this time of crisis, my quality of life improved so much that I realized I never want to go back to an office again.

Lukas Vermeer

Director of Experimentation

What projects are you most excited about?

Vista is building an awesome new website using world class microservices architecture, working on many innovative and challenging projects and building a variety of data products. We are a very agile company and work in teams of data product owners, data scientists and data engineers. We are consistently improving ourselves and data products.

Dorina Alimadhi

Lead Data Engineer

How does the company support your career growth?

I have recently taken up a new role in Brand Activations, having worked in Marketing for two years at Vista. Remote-first removed so much pressure from the process. Asynchronous and remote work has also helped me remain in work while having a baby. Without remote-first, I would have felt more pressure to leave work to be the primary caregiver.

Stephanie Tzortzis

Program Manager, Brand Activations

How do you make yourself accessible to the rest of the team?

Our team does quite a lot of work asynchronously so that, when we come together, it's to talk about more complex topics or have a weekly catch up, instead of a daily one. We talk about key issues we're working on so that we can align and keep the team operating efficiently.

Fran Maitland

HR Director

What is your vision for the company?

My vision as CDO is to transform Vista into one the world’s most iconic DnA-driven companies. We want all of Vistaprint to think of data like water: easily accessible, inexpensive and vital to our wellbeing. To turn this into a reality, we need to significantly grow our team massively over the next year.

Sebastian Klapdor

Chief Data Officer

What are Vista Perks + Benefits

Vista Benefits Overview

Vista strives to provide competitive compensation and benefits programs. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with flexibility to meet our team member's changing needs. Benefits include a generous medical, dental and vision plan. It also includes Flexible Spending Accounts, HSA, Commuter benefits, 401 k Plan as well as paid time off programs (volunteering, sick leave, PTO and flex time)

Culture
Volunteer in local community
Two days per year where team members can volunteer at a charity of their choice
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Flexible work schedule
Vista provides employees with a flexible work schedule that includes Flexible start and end times.
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Vista employees can contribute up to $2700 annually to their FSA.
Disability insurance
Short-term Disability insurance covers 100% of annual salary
Dental insurance
Our dental plan covers up to $2000 per member/ year
Vision insurance
The vision benefits plan covers $175 for glasses/year
Health insurance
Vista offers 3 seperate health plan options through Bluecross Blueshield of MA
Life insurance
Life insurance is equal to 2 times an employee's annual salary upto a maximum of 400,000
Pet insurance
Employees have the option to pick up discounted pet insurance through Nationwide
Wellness programs
Mental health benefits
Abortion travel benefits
Financial & Retirement
401(K)
Vista 401(k) retirement plan offers a broad selection of stocks, bonds and international index funds to choose from.
401(K) matching
Vista provides employees with a 401(k) matching plan managed by [provider]. We match 50% of contributions up to 3% of an employee's annual gross pay.
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Team members are eligible for matching contributions upto $500/ year
Child Care & Parental Leave Benefits
Childcare benefits
Vista provides Backup child care assistance.
Generous parental leave
We provide up to 16 weeks of parental leave for the primary caretaker. Vista also provides 4 weeks of leave for the secondary caretaker.
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vista sponsors an annual take you child to work day which is a highlight for employees and their families.
Fertility benefits
Vacation & Time Off Benefits
Generous PTO
Vista employees receive between 15 and 20 days per year of paid time off based on years of service.
Paid volunteer time
Sabbatical
Eligible employees get 4 weeks of paid sabbatical after their first 5 years of working at the company.
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Team members can use pre-tax dollars for their transit/commuter parking needs
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Happy hours are hosted Once every two weeks.
Onsite office parking
Fitness stipend
BCBSMA members are eligible for upto $150 reimbursed annually.
Home-office stipend for remote employees
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Vista offers employees professional development opportunities like the ability to attend job related conferences and seminars.
Tuition reimbursement
Our tuition reimbursement plan offers an annual max of $5250
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

“The VistaBreak” is one of the most prized benefits we offer our employees. This four-week paid sabbatical was originally established to grant some well-deserved time off to loyal employees when they reach their 5-year tenure. What could you do with an extra month of paid time off?

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