Head of Field/Demand Gen Marketing- APAC at ClickUp

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ClickUp is the world's only all-in-one productivity platform that flexes to the way people want to work. It replaces all individual workplace productivity tools with a single, unified platform including project management, document collaboration, spreadsheets, chat, goals, and more. On a mission to make the world more productive, ClickUp is headquartered in San Diego and scaling remotely and internationally. As one of the fastest-growing SaaS companies in the world, ClickUp helps millions of users to be more productive and save at least one day every week. 🦄

ClickUp is a product-led growth company that, up until 2020, has spent $0 on marketing and grew purely from organic, viral growth as users discovered, grew to love, and shared our software. ClickUp is the fastest growing productivity app, growing to 200,000+ teams and a $1 billion 🦄 valuation in under 3 years. We’re now one of the fastest-growing software companies in the world.
 
We are looking for a seasoned and analytical B2B demand gen leader to build our demand gen function and team for the APAC region. 
 
In this role, you will lead, grow and develop our acquisition strategy and team across all online and offline channels including SEM, Social, Digital and Direct Marketing, Events, Partnerships, and Website. 
 
The ideal candidate has a proven track record deep in marketing strategy, analytics and operations with ability to lead a team and influence cross functionally. You will be a key member of the marketing leadership team.
 
You should be adept at optimizing spend across global campaigns and will be measured on driving meaningful growth in an efficient way.
 
Most importantly, you'll be empowered to build the strategy, campaigns and processes that drive our overall growth and sales pipeline.
 

The Role:

  • Drive efficiency and effectiveness of demand generation programs and operations with a large global budget.
  • Lead and motivate your team through clear vision, OKRs and achievement of monthly and quarterly goals.
  • Improve lead progression through the funnel, to include strategy development, management buy-in, execution, and reporting
  • Define and execute programs and tactics to support Account Based Marketing initiatives
  • Create and execute integrated campaigns for digital and offline channels that convey ClickUp's value proposition to drive revenue across key market segments.
  • Own the content journey for our prospects in coordination with the Head of Content, Web, Customer Marketing, and Product to drive conversions. 
  • Forecast, measure, analyze, and report on the impact of demand generation activities on sales pipeline, revenue, and demand funnel velocity.
  • Optimize, innovate and drive efficiencies across the martech stack, applying an experiment, measure, and fail fast mindset. 
  • Lead weekly marketing syncs, weekly DG/Ops alignment and performance tracking, and quarterly business reviews (QBRs) with critical internal stakeholders.
  • Co-partner with Revenue Operations to create a center of operational excellence and reporting across all GTM efforts.
  • Build a next-generation marketing tech stack and actionable reporting insights that inform across all campaigns, programs, and content 

Qualifications:

  • 8+ years’ of B2B marketing experience managing global demand generation & operational strategy across online and offline channels
  • 4+ years’ experience leading and managing a team of (3+) direct reports
  • Strong track record of scaling multi-channel demand gen globally with familiarity of international nuances in strategies
  • Strong analytical skills with clear point of view on where/how to measure impact and drive efficient results
  • Strong technical skill with web, marketing automation (Hubspot/Marketo), salesforce.com, and attribution tools
  • Ability to collaborate, build relationships, and drive results across teams and at all levels of an organization 

ClickUp was founded on a culture of hard work, consistent growth, and a desire to break norms. We’re a values-driven company and hire based on ambition, merit, and a willingness to do what it takes to succeed. We don’t care where you’re from, what you look like, or who you’re in a relationship with—we hire the best people for the job, and create an environment that supports employees on their journey to do the most exciting work of their lives! ClickUp is an Equal Opportunity Employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

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Candidate Location Eligibility:
San Diego, CA

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • ReduxLibraries
    • AngularJSFrameworks
    • ExpressFrameworks
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • PendoAnalytics
    • FigmaDesign
    • ClickUpManagement
    • WordpressCMS
    • HubSpotCRM
    • FrontEmail
    • DripEmail
    • OutreachLead Gen

An Insider's view of ClickUp

How does your team reward individual success?

ClickUp has afforded me an opportunity to have a voice in the direction of the Sales department. An opportunity I had not previously experienced in my 7 year career!

Cam

Enterprise Account Executive

What projects are you most excited about?

The fast release pace of new features that ClickUp is known for means you are always working on something new, which as a developer I love. Personally, I look forward to all of the different third-party integrations that make ClickUp fit even more seamlessly with our user's workflows.

Jerry

Back End Software Engineer

What does career growth look like on your team?

Since joining ClickUp, I’ve experienced nothing but growth and upward mobility. New ideas are listened to (and heard!), and we’re given total agency to forge a path to success. The steps along the way? Think it, believe it, work really hard for it, share it, build it, and watch it grow. The sky’s not even the limit here...deep space is

Aubrey

Community Manager

What unique initiatives do you have that encourage innovation?

Good ideas can come from anywhere! That is why we encourage all employees to share their ideas whenever they have them via Slack on our #ideas channel. Product Managers monitor this channel and follow up with employees who developed the ideas to get them built into our product.

Brian

Lead Product Manager

How do your team's ideas influence the company's direction?

When the coaching team is on customer calls, we're able to hear users express exactly what they are looking to accomplish, and connect them with solutions. We’re not just listening to the users that pay us massive amounts of money, either! We want to hear from all our users, and directly share that feedback with ClickUp leadership!

Holly

Coaching Program Lead

What are ClickUp Perks + Benefits

ClickUp Benefits Overview

Employee benefits:
Healthcare - 100% of premium covered
Dental - 100% of premium covered
Commuter Benefits
Paid vacation

Company perks:
401k with 100% employer match up to 2% of annual salary
New MacBook Pro
Weekly lunches
Unlimited snacks, drinks, kombucha, and cold brew in the office
Continued learning (access to tons of paid courses!)

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Unconscious bias training
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Flexible Work Schedule
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Relocation Assistance
Professional Development Benefits
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available

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