Head of Demand Generation (Remote)

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About Knowde

Chemical companies are the hidden innovators behind the end-products we rely on every day. Chemistry is used to make every physical good on earth, including the products we love from Tesla, Glossier, Apple, Nike, 3M and J&J. And yet, the largest and most impactful industry in the world is still doing business the same way it did 100 years ago.

Knowde is building the first digital marketplace for the $5 trillion chemical industry. Chemical companies use Knowde to market and sell their products online for the first time ever. For buyers, Knowde has become their go-to destination to shop across the entire world of chemistry all in a single destination.

Buyers use Knowde as their go-to destination to discover and purchase chemicals from any chemical producer all in one place. By helping pull this industry online, we will accelerate the innovation behind every physical product in the world.

We’ve raised over $90M from the world’s leading investors, including Sequoia Capital and Coatue, to realize our vision.

Come Join Us!

We are looking for a Head of Demand Generation to build a world-class, enterprise demand generation function at Knowde. You will be tasked with building our seller acquisition engine, focused on bringing enterprise and strategic MM sellers on to Knowde through paid channels and a robust marketing automation program. You will also be tasked with building out a marketing ops function, with a focus on building and managing an industry-leading marketing tech stack and partnering with the analytics team to manage lead ingestion, database quality and audience health. 

What You'll Be Doing

  • Build a world-class DG function that drives sales pipeline and supports top-line company metrics 
  • Think creatively about seller acquisition — create highly targeted and relevant cross-channel campaigns for ENT audiences across industries/verticals 
  • Build a robust and personalized marketing automation engine to expand/increase pipeline 
  • Build and manage the DG tech-stack, with a focus on efficient lead ingestion and maintaining data quality
  • Measure, optimize and report on cross-channel performance 

What You Should Have

  • Deep understanding of enterprise DG/ABM 
  • Track record of successfully scaling performance marketing teams 
  • Strong data/analytics background — passion for metrics and measurement
  • Informed opinion on best-in-class tech stack — experience with vendor selection and implementation 
  • Experience running/measuring awareness programs 
  • Marketing automation experience (email/lifecycle marketing) 
  • Able to think creatively about campaigns

Our Perks & Benefits

  • We offer “Knerds” a variety of medical, dental, and vision plans, designed to fit you and your family’s needs
  • 401K program to help you invest in your future
  • Education & learning stipend for personal growth and development
  • Fully remote position
  • Flexible vacation time to promote a healthy work-life blend
  • Paid parental leave to support you and your family

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Knowde upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, and veteran status.

More Information on Knowde
Knowde operates in the Software industry. The company is located in San Jose, CA. Knowde was founded in 2017. It has 233 total employees. To see all 14 open jobs at Knowde, click here.
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