About Lyra Health

Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and elite provider network, 2.5 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $680 million.

Lyra is looking for a proven leader to lead and grow our Demand Generation and Digital Marketing programs.

An ideal candidate will have experience establishing an effective and efficient B2B demand strategy, as well as a track record for leading and developing a fast-growing team.

We are growing quickly, so we are seeking a leader with a balance of strategic, operational depth as well as a demonstrated ability to work cross-functionally with other teams and leaders to develop and execute aligned go-to-market strategy.

Responsibilities:

• Lead, develop, coach and manage a high-performing team of digital and demand generation experts that spans across SEM, SEO, Events, Webinars, Affiliates, Display, Paid Social, Email, Lead Generation, Content Syndication, and other demand-related disciplines.
• Lead the development of Lyra’s demand generation and digital marketing strategy including our inbound lead acquisition and outbound account-based marketing strategies. Drive alignment on clear priorities with key stakeholders, adjusting as required by market conditions, performance, and emerging opportunities.
• Effectively communicate across the marketing and broader organization, sharing project updates, timelines, processes and results, while also championing the marketing team and demonstrating our impact on the business.
• Collaborate with key leaders and stakeholders to align demand generation with sales efforts. 
• Manage the development and execution of Lyra’s marketing programs to drive leads and optimize funnel conversion rates. Optimize campaigns to maximize leads, pipeline, and revenue value while driving efficiency. 
• Continuously look for ways to take performance to new levels. Maintain a constant cadence of testing and analysis. Drive opportunities for smart experimentation and risk-taking, while learning and failing fast as needed. Work across functional teams to develop new business processes to yield improvements in funnel performance.
• Leverage data to understand performance, trends, issues and solutions. Build data-driven recommendations and champion data-driven decision-making. Forecast, measure, analyze and report the impact of demand creation programs and campaigns on MQL, SQL, sales pipeline, revenue and sales cycle length. Leverage analytical and quantitative skills to interpret data, generate insights and translate it into actionable changes for the whole Go-to-Market team.
• Build trusted relationships with the Sales team, across Marketing, and with other critical departments such as Customer Success. Provide cross-functional leadership and drive discussion on key issues on sales pipeline and revenue-generating initiatives. Collaborate and develop strong alignment with marketing and sales leadership to ensure agreement on priorities, understand challenges and leverage opportunities.
• Act as key stakeholder and partner with marketing operations to optimize our use of technology, systems, and processes to optimize go to market performance.
• Be a catalyst for Lyra culture and values in all aspects of your work. Develop strong, trusted relationships with team members to support individual and team development, wellbeing, performance, and career growth.

Qualifications:

• 15+ years of B2B marketing experience with proven success in developing and managing teams and executing high volume digital and demand generation programs through rapid growth. Health care experience preferred. 
• Exceptional interpersonal and relationship building skills with proven ability to collaborate across functions to achieve and scale results. Deep understanding of demand generation best practices, and how to engage prospects and customers at multiple points through the customer journey with a keen test-and-learn mindset.
• Results and data driven with excellent attention to detail; excellent analytical and quantitative skills to interpret data and translate it into actionable changes. Used to operating in a velocity business rich with data. 
• Demonstrated experience measuring and managing performance metrics at a granular level to optimize performance at the vendor, keyword, and sub-campaign level.
• A strong leader with experience building and managing a strong team of marketers while also passionate about the team’s continuous learning, development and growth.
• A strong communicator, confident and articulate in presenting to internal stakeholders and external audiences.
• In-depth experience in marketing analytics, automation and CRM platforms (e.g. Tableau, Marketo, 6sense, Sendoso and Salesforce)

We are an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, age, national origin or disability.