Head of Customer Marketing at Moveworks

| Peninsula
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Head of Customer Marketing

As the first Customer Marketing hire at Moveworks, you will engage and activate our customer base — cultivating a thriving community of loyal advocates. We would envision this person building a team around them in the near future.

Our AI platform is redefining how companies support employees, allowing them to stay productive wherever they’re working and whenever they need help. Now more than ever, we need your expertise to proactively communicate with our champions throughout their journey with Moveworks, while also sharing their success stories with the broader business community. Across the board, you will define the strategy, content, and programs for customer marketing, a company-wide priority that will drive product adoption, improve retention, and grow our revenue. It’s an opportunity to play an integral role at an AI startup that’s doubled its revenue and customer base in each of the last three years.

Who we are:

Moveworks is revolutionizing how companies support their employees — with the first AI platform that makes getting help at work effortless. Using advanced conversational AI built for the enterprise, Moveworks gives employees exactly what they need, from IT support to HR help to policy information. Our platform allows customers like Snowflake, Slack, DocuSign, LinkedIn, Instacart, Illumina, Epic Games, Hearst Media to move forward on what matters.

Founded in 2016, Moveworks has raised $315 million in funding, at a valuation of $2.1 billion. We’ve been named to the Forbes AI 50 list for three consecutive years, while earning recognition as the Best Chatbot Solution at the 2021 AI Breakthrough Awards. Above all, we’ve built an AI company that puts people first, which is why both Inc. and the San Francisco Business Times called Moveworks one of the Best Workplaces of 2021. 

Come join one of the fastest-growing teams on the planet!

What you’ll do:
  • Create strategic plans and execute programs that support adoption, retention, and advocacy goals.
  • Create and execute ongoing campaigns across the customer lifecycle.
  • Lead and manage customer engagement and communication programs, such as customer events, onboarding, and early access programs.
  • Define the strategy and lead Customer Advisory Boards; partner with company leaders to develop content and programming to attract executive participation.
  • Ensure that existing customers clearly understand the value of our products and the pace of our innovation.
  • Manage customer advocacy and reference programs, ensuring smooth processes for customer requests.
  • Work closely with our Content Marketing team and Communications leader to drive customer-focused media opportunities.
  • Collaborate closely with partners and stakeholders across Marketing, Customer Success, Product Management, and the executive team.
What you bring to the table:
  • 8+ years of work experience with 4+ years in customer marketing. 
  • Previous experience in product marketing, customer success, community management, demand generation, or content marketing is a plus.
  • Expertise in B2B marketing, B2B SaaS sales cycles, and customer marketing best practices.
  • Ability to think strategically and roll up your sleeves to get things done.
  • Experience in hyper-growth environments is a strong plus.
  • Experience in building tools and processes for managing customer marketing is a strong plus.
  • Excellent interpersonal skills that enable you to build champions with internal and external stakeholders across diverse teams.
  • Above all, insatiable curiosity and a passion for serving and understanding customers.
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Technology we use

  • Engineering
  • Product
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • IllustratorDesign
    • InVisionDesign
    • ConfluenceManagement
    • JIRAManagement

An Insider's view of Moveworks

How would you describe the company’s work-life balance?

We have started with an ethos of empowerment and ownership, and this applies to how employees manage their schedules and workload as well. This is a place where you set your boundaries and personal life needs, and your team respects and empowers you to do so.

Celeste

Technical Recruiter

How do you collaborate with other teams in the company?

Every Movester is readily available via collaboration tools to ensure that teams can effectively work together. We have weekly company syncs with updates from each department to provide a space for centralized communication. My personal favorite, we have whole-company trips to allow employees to strengthen cross-team bonds in a fun environment!

Cherie

Software Engineer

How has your career grown since starting at the company?

Moveworks strikes a great balance between individual and company goals. ‘Do the best work of your career’ is a principle that largely influences it’s culture. From Day 1, my manager has put a strong emphasis on choosing projects that align with my interests while constantly identifying areas for growth that push me to be the best version of myself.

Saloni

UX Designer

How do your team's ideas influence the company's direction?

There’s no shortage of passionate ideas at a startup, but bringing an idea to fruition fast needs deep critical conversations to validate different viewpoints. Conversation Engine sits in the center of our product, connects ML and system engineering, addresses technology gaps creatively, sharpens our marketing message and equips our sales team.

Jing

Technical Lead

What projects are you most excited about?

The project I’m most excited about is the continued growth of the SDR team and how invested the company is in our success. Understanding our current roadmap and how everyone is looking for us to scale it gets me excited to think about where we could be in the next 6 months.

Freddy

Senior Sales Development Representatitve

What are Moveworks Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Daily sync
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Moveworks hosts company outings Semi-annually.
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Parking
We offer employees free on-site parking.
Professional Development Benefits
Lunch and learns
Moveworks hosts lunch and learn meetings weekly.
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