Do you want to shape the future of sustainable CPG? We're looking for an amazing addition to lead Consumer Insights for the Owned Brands team. Grove’s Owned Brands portfolio is the driving force behind the company’s exponential growth. We create innovative, consumer-centric, sustainable home and personal care brands and products that set the industry standard.

As the Head of Consumer Insights for Owned Brands, you will oversee the insights and research work for the full portfolio of Owned Brands. Leading the small but mighty Consumer Insights team, you will be responsible for creating actionable consumer insights that will help craft both the short and long-term innovations for our brands. Your vision will help make clean, sustainable home & personal care the natural choice for households across North America. You will work with internal and external partners to help our Innovation, Marketing and Retail teams bring leading edge new brands and products to the market that are grounded in deep consumer insights as well as market trends.

YOUR IMPACT:

• Develop Deep Consumer Understanding: build a deep understanding of our Owned Brands’ consumers, their needs and jobs to be done to inform strategic brand positioning and brand fundamentals, product innovation roadmap, and key messaging for activation plans
• Be the Voice of the Consumer: unapologetically represent the consumer and their needs to guide product innovation and business decisions, making sure there is a strong fit between our brands and products with market and consumer needs
• Lead all aspects of Consumer Research: from recommending methodologies, identifying and collaborating with vendors, managing design and scope of research, to independently managing all aspects of testing including recruiting, data collection/fielding and the comprehensive reporting of actionable insights
• Lead Claims Validation: Lead recommendations for and implementation of testing approaches for concept testing, claims development, and communication concepts that help overcome key consumer trial barriers
• Input into Strategic Business Planning: Advise on key strategic issue development to be addressed in annual planning in partnership with leadership, innovation teams, marketing, and retail/sales
• Lead Market & Trend Analysis: Lead synthesis and communication of market, retailer and consumer trends; ensure that relevant trends are acted upon in brand product and marketing strategies to stay at the leading edge of consumer and market trends 
• Drive Category Understanding: Build, continuously update, and share knowledge and a deep understanding of sustainable CPG across the home, personal, and beauty care categories to inform brand, product, and channel strategies and future-proof the business in a increasingly competitive environment
• Lead the consumer insights team: Lead and coach the members of the Consumer Insights team to help them grow and develop their professional skills and capabilities 

ABOUT YOU:

• You have a minimum of 8 years on experience in Consumer and Market Insights, with 6+ years of experience in the CPG industry
• You are well-versed in research methodologies and experienced with various types of research partners and consumer insights resources
• You possess analytical strength: ability to cut to the core of issues efficiently, merge multiple data sources and develop multiple solutions to complex business problems
• You are comfortable in highly agile environments: making smart pivots in progress, adapting to needs on the fly in a fast paced, evolving environment
• You are passionate about leaving a positive impact in the world.
• You have an entrepreneurial mindset and want to design the future of home and personal care. 
• You’re excited about the challenge of managing many high priority projects at once
• You are a team player and a strong collaborator
• You love to work hard, learn fast and make an impact right away
• You have strong written and verbal communication skills

BENEFITS:

• Core Benefits: Stock options, Medical, Dental, Vision, Pre-tax and Roth 401k options, Short term and Long Term Disability and Life Insurance, Employer contribution toward Health Savings Account (HSA)
• Perks: Employee Assistance Program (EAP), Perkspot discount platform, Quarterly peer recognition awards, Class Pass discount, Free VIP Membership + 25% off every Grove order
• Work/Life: Internet reimbursement, Flexible Paid Time Off, 16 week Paid Parental Leave + discounts on fertility services

ABOUT GROVE COLLABORATIVE:

Launched in 2016 as a Certified B Corp, Grove Collaborative creates innovative natural products and offers a curated selection of healthy home essentials like cleaning supplies and personal care products. With a flexible, monthly delivery model and a personal Grove Guide assigned to each customer, Grove’s platform makes it easy for people to switch to healthier, more sustainable routines. Every item Grove offers, both from their flagship Grove Collaborative brand and from exceptional third party brands, has been thoroughly vetted against strict standards for sustainability, efficacy and supply chain practices. On a mission to move Beyond Plastic, Grove is the first and only plastic neutral retailer in the world and is committed to becoming 100% plastic-free by 2025. For more information, please visit www.grove.co/plastic.

Let’s do this

We're building a diverse and inclusive work environment where we learn from each other. We welcome people of diverse backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and a fun place to work. Come join the community at Grove. It's a heck of a lot of fun, and we'd love to tell you more about it.

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected].

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.