Growth Marketing Specialist (Chicago, IL)

| Chicago, IL
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Who we are 

We've been named a 2021 Top Workplace by the Chicago Tribune and listed on Built In’s 2020 Best Places to Work in Chicago. We mean it when we say, “M1 is yours to build.” 

M1 has created a personal wealth-building platform made for the modern era, uniting personal perspective and automated ease. We seamlessly combine free investing, low cost borrowing and digital checking all in one intuitive, automated Finance Super App, and we’re driven by a mission to empower personal financial well-being. We believe that financial well-being is fundamental to overall well-being, and we strive to deliver products that are simpler, smarter, and stronger than those created by our competitors. 

 Our clients have already trusted us with over $6 billion of assets, we’re currently helping hundreds of thousands of people grow and manage their wealth with our industry-leading automation and tools, and we’re adding thousands of new clients every day.  

We’re looking for passionate people who want to improve and build on what we’ve created and take responsibility to help others build something meaningful and sustainable for their futures.  

We've been named a 2021 Top Workplace by the Chicago Tribune and listed on Built In’s 2020 Best Places to Work in Chicago. We mean it when we say, “M1 is yours to build.” 

If this sounds interesting to you, read on!  

What we’re looking for 

We are looking for a passionate, detail-oriented, analytical, resourceful, and customer-centric acquisition-focused growth marketer to join our Acquisition Marketing Team.  

This role will be responsible for incremental customer growth in two main areas of focus: programmatic CTV/OTT and Web/App conversion rate optimization. You will be responsible for managing the performance of our programmatic CTV/OTT streaming media campaigns to drive customer growth. This will involve planning, negotiation, set-up, optimization and reporting for each campaign. On the Web/App conversion rate optimization side, you will work to turn traffic from campaigns across our media mix into users at a higher rate by optimizing our website, iOS Appstore, and Google Play marketing presence. You will continuously help us learn and grow through staying up to date on media trends, recommending new tests and constantly tracking campaign performance. 

This is an ideal early career role for someone interested in digital and growth marketing fast-paced, high-impact environment and is eager to get hands-on experience quickly. 

The role will report to the Manager of Offline and Emerging Channels but will work with the entire marketing team, as well as product, engineering, and design to build a smooth, informative, and customized experience for new customers through the entire acquisition funnel. It will involve both day-to-day hands-on and high-level work in strategizing and executing to improve the customer journey. The successful candidate will have an “always-be-testing” mentality combined with a long-term and customer-focused view.  

Our ideal candidate is a digital marketer with 3-5 years of experience and increasing responsibility. Bonus points for dedicated work in Media Planning/Buying, Conversion Rate Optimization (CRO), Appstore Optimization (ASO), SEO, Creative Testing, and/or direct experience in CTV/OTT. The right person has run A/B tests and understands the statistics but also has extreme empathy for the customer. This person has worked with creative teams to go from insight, to brief, to concept, to production, to live creative being served programmatically to millions of customers. And then iterated to make it work even better to meet business goals. You will look at our ads and immediately have ideas to make them more impactful. Then you will visit our homepage and immediately see ten things you want to test, be able to develop a framework to pick the first three to test, and know the tools needed to measure the impact. You will be able to take learnings and share them across the entire team to make everything work better.  

You have a successful track record of meeting and exceeding goals while designing and driving high-performance programs in a fast-paced environment, with a strong understanding of the supporting data and systems.  

What you’ll do  

  • Plan, negotiate, launch, and manage programmatic CTV/OTT and future streaming audio campaigns 
  • Be responsible for full campaign setup with each vendor, including contract approval process, media budget & invoice management, pixel implementation, trafficking creative assets, creative flighting and testing schedules 
  • Effectively communicate media plans, channel performance, and test outcomes to relevant stakeholders
  • Continuously monitor and update campaign pacing, ensuring campaigns are on-time and on-budget
  • Own the Marketing components of our Appstore pages, our top source for new customers, including the testing roadmap and conversion performance
  • Develop and own the testing roadmap for our Marketing Website for new working with internal teams to drive improvements
  • Drive all conversion testing through ideation, prioritization, sourcing of needed assets, test structure, monitoring, reporting, and iteration
  • Coordinate with SEO and content teams to drive increased traffic and conversion rates from organic sources
  • Dive deeply into web analytics to understand the impact of not only your efforts, but all teams that impact the content, structure, and flows of our new customers
  • Be a team-player, helping both the wider Marketing Team and entire M1 Team in accomplishing their respective goals


  • 3-5 years of experience in B2C digital marketing with at least 2 years directly relevant to the ownership areas of this role 
  • Direct experience with programmatic media buying within a DSP is a plus 
  • Proven experience in managing A/B and multivariate testing with strong foundation in statistics and user analytics  
  • Ability to work in a fast paced, collaborative, entrepreneurial environment 
  • Strong organizational, negotiation, analytical, and problem-solving skills
  • Extremely detail-oriented and comfort with numbers 
  • Excellent written and verbal communication skills
  • Endless curiosity and willingness to ask questions 
  • High proficiency in Microsoft Office, with particular expertise in MS Excel

Nice to Haves 

  • Advanced knowledge of web analytics and online testing applications such as Google Analytics & Tag Manager, Optimizely, Adobe Target, Crazyegg, Google Optimize 360, Hotjar, EyeQuant, etc 
  • Experience and understanding of the full marketing funnel, respective KPIs, incrementality, multi-touch attribution, and treating marketing dollars like an investment portfolio 
  • Experience and understanding of finance or the finance industry is a plus. Demonstrated interest in personal finance is a big plus

M1's Commitment to Diversity 

M1 is proud to be an equal opportunity employer. We celebrate different experiences and we're committed to diversity, equity, and inclusion (DEI) at all levels of the company. Women, minorities, veterans, members of the LGBTQIA+ community, and individuals with disabilities are strongly encouraged to apply. With our three DEI task forces (internal education, recruiting, and community involvement) and five Employee Resource Groups (Mental Health, Pride, Black, Latinx, and Women at M1), M1 employees and leaders set aside company time to tackle DEI projects and achieve goals every quarter. 

Our Values 

Our team embodies our eight core principles and if these principles speak to you – we’d love to talk with you.  

  • Mission Driven: We will passionately apply ourselves to deliver immense value to our customers, knowing if they succeed, so too will the company 
  • Extreme Ownership: We think and act like owners. Our focus is building long-term value, not scoring short-term marks. We own everything in our domain, including the outcome and everything that affects it 
  • Boldness: We want to do things of consequence. Make a difference. We would rather fail at something meaningful than succeed at something trivial 
  • Bias for action: The best way to make progress is to act 
  • Economical: Efficiency is important, and we consider both the costs and benefits of our actions 
  • Team-oriented: In working together, we maintain a low ego, make everyone feel welcome, assume good intent, trust one another, and seek out different perspectives. We empower our teammates to be at their best.  
  • Challenged, but not overwhelmed: We are curious people who always want to grow. Growth happens outside our comfort zone. We achieve our potential through consistent, manageable growth 
  • Integrity: We do the right thing. When we make mistakes, we own and correct them. We would be proud of our actions are shared with our family, friends, and strangers. Everyone can count on us to act according to our values, beliefs, and principles we state we hold. This trust must never be broken.  

Our Perks 

  • Competitive Pay and Stock Options 
  • Comprehensive health, dental, vision, disability, and life insurance 
  • Retirement benefit with employer match 
  • Unlimited PTO 
  • $500 to spend on home office equipment while working from home 
  • Stylish M1 swag 
  • Socially distant team outings, celebrations, and events 
  • Transparent and open communication with leadership 
  • Office in the Loop with a Game Room and Gym
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Technology we use

  • Engineering
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLanguages
    • NodeJSLanguages
    • KotlinLanguages

An Insider's view of M1

What’s the vibe like in the office?

Laid back but very energetic at the same time. We're always working on the next product update, the next campaign, and while it can be a bit demanding, every team is good about providing flexibility and we celebrate all successes together.


Art Director

How do you collaborate with other teams in the company?

Open communication and collaboration welcome at all times. We're always looking for ways to harness each other's expertise so that the whole is greater than the sum of the parts.


Digital Marketing Specialist

What makes someone successful on your team?

We look for people who are smart, ambitious, hard-working, and friendly.


VP of Engineering

What is your vision for the company?

M1 should functionally change the way we manage our personal finances.


VP of Engineering

How do you empower your team to be more creative?

M1 has a mountain to climb, and we are always looking for more solutions. Any person on my team is empowered to come up with those solutions


VP of Engineering

What are M1 Perks + Benefits

M1 Benefits Overview

A great product is the result of a talented team and strong work culture. At M1, our philosophy is to hire unbelievably intelligent, motivated, high-integrity individuals and promote an environment that enables their best work. Our company’s culture reflects what creative, intelligent people value in their careers: meaningful and interesting work, a fun environment, and financially rewarding opportunities.

Find out more about our culture:

Volunteer in local community
M1 sponsors volunteer opportunities in the Chicago community each quarter, which allows us to give back, bond as a team, and spend time doing things that are important to the employees of M1.
Partners with Nonprofits
M1 partners with nonprofits such as Howard Brown Health and Junior Achievement.
Friends outside of work
Eat lunch together
Intracompany committees
M1 has groups dedicated to managing events and celebrations such as our annual holiday party.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Unconscious bias training
M1 offers unconscious bias, harassment, and interview training for all employees
Diversity manifesto
Diversity Employee Resource Groups
M1 has task forces for Internal Education, Community Involvement, and Diverse Hiring, and employee resource groups including: Mental Health at M1, Pride at M1, Black at M1, SomosM1, and Women at M1.
Hiring Practices that Promote Diversity
M1 tracks diversity on a bi-annual basis and reports on diverse hiring metrics to leadership and the M1 board
Health Insurance & Wellness Benefits
Disability Insurance
M1 covers this at 100%
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
M1 covers this at 100%
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
M1 uses a SIMPLE IRA, not a 401K, for our retirement benefit. It allows us to use the M1 platform to manage the retirement benefit
401(K) Matching
M1's 401(k) retirement plan matches 100% of your contributions up to 4%.
Company Equity
Match charitable contributions
Our CEO personally matches employee's charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. M1 also provides 4 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Recreational Clubs
Home Office Stipend for Remote Employees
M1 allows employees to reimburse up to $500 for home office equipment for all employees.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
M1 offers employees a learning and development stipend per calendar year to support continued learning and career growth.
Time allotted for learning
Paid industry certifications

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