Growth Marketing Specialist (Paid, UA, Mobile)

| Seattle, WA +1 more | Remote | Hybrid
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Description
Want to be part of something new and exciting?
We are looking for a UA Media Buyer to acquire and retain profitable players through various mobile ad platforms (including Facebook, Adwords , Apple and ad networks ). Reporting to the Head of User Acquisition, you will be part of a 6-member team that is made up of savvy online markers with knowledge of the mobile gaming space. The team is very analytical and leverages marketing analytics to increase ROI by collaborating with internal stakeholders to develop highly effective campaigns. In this role you will manage, grow, and optimize global user acquisition and retention campaigns for DoubleDown's portfolio of apps.
Be a key player in building new worlds and experiences at DoubleDown!
Our Seattle studio is the hub for all things creative - think G ame Designers, Artists, Marketers, and more ! L ocated in Seattle's International District , w e are exploring beyond social casino and focusing on creating multiple, all-new casual and mid-core franchises - expanding to create experiences in fun new worlds, developing characters, stories & gameplay! As a leader in the social casino space, we are excited to continue revolutionizing mobile games through constant innovation. Known for our fun and collaborative culture, we move quickly to deliver exciting g ame experiences to all sorts of gamers.
Your XP , Badges and Skill Tree

  • Bachelor's degree in Marketing or related technical degree or the equivalent work experience
  • Knowledgeable or experience in digital media buying and/or planning, including:
    • Major mobile ad platforms (Facebook, Adwords etc )
    • Experience or knowledge of CPI, CPA buying
  • Knowledgeable in mobile user acquisition and retention analysis at scale, preferably with free to-play games
  • E xperience conducting analysis on acquisition and retention to deliver against KPI's
  • Knowledge of 3rd party mobile attribution
  • Exceptional analytical skills with ability to learn and understand creative development
  • Strong ability to move quickly and adapt within a direct response business model
  • Demonstrated quantitative skills and comfort with marketing analytics
  • Solid presentation and communication skills
  • Proficient with Excel , pivot tables and Power Point


Your Mission

  • Develop, implement, and manage user acquisition campaigns on iOS and Android
  • Track, report and analyze mobile metrics, applying learnings to scale campaigns and develop new media strategies
  • Establish collaborative relationships with media partners to launch and test campaigns, expand reach, and meet KPIs
  • Develop A/B testing programs to maximize acquisition efforts and ROI
  • Actively contribute to the evolution of team processes and workflow
  • Be willing to learn and contribute to the success of the team, partners and company
  • Be curious. Be innovative. Be collaborative .


New Adventures
In this role, you will grow your expertise in User Acquisition and Retention within the digital media space! Throughout your first year, you will grow in your understanding of different media channels, campaign structures and optimization strategies. You will provide budget projections and determine optimal spend to achieve acquisition objectives by consistently measuring and evaluating media campaigns. You will manage a portfolio of partners for multiple game genres and work across teams on creatives, messaging, and promotions. If you enjoy problem solving, thinking about what's next as well and working in dynamic field with constant evolution, join the Paid UA team and help drive future performance.
Rewards and Perks
Due to our entire studio working remote, the cool things we do for employees have slightly changed. Here is a glance of fun things we have done as a studio during this time !

  • Take a break and participate in our bi-weekly (sometimes themed) trivia session!
  • Stay zen throughout the week by taking advantage of one or more of our virtual yoga classes.
  • Hungry? Anticipate monthly snack boxes courtesy of Garten!
  • Need some caffeine? We've got you covered too! Fun themed coffee boxes get sent straight to your door, enough to last a couple months.
  • Does your home "office" need some comfort? Take advantage of our office chair lending program!
  • Still not comfortable? Schedule a virtual visit from our team of ergonomics assessment professionals.
  • Miss seeing your coworkers faces? We also do virtual company events! Here is a snapshot of things we have done this past year:
    • Pride Bingo
    • Wine Tasting & Trivia
    • Escape Room Extravaganza
    • Painting Class
    • Virtual Murder Mystery
    • Virtual Candle Making
    • Story Time with Santa
  • Still hungry? Depending on the month, you'll get carefully curated goodie boxes, to feed you and your family!
  • Giving back to the community is just as important as giving to our employees. We have sponsored a company match for Juneteenth , hosted a virtual bike challenge benefiting the Boys & Girls Club of King County and partner ed once again with NBCF, and other local organizations.
  • As if all of this isn't cool enough, you'll love our benefit package.
    • We offer medical, dental, vision, prescription coverage, maternity/paternity leave, disability protection (short- and long-term) and a 401(k) employer match and both traditional and Roth plans.
    • Not sure where to start with benefits? Health Advocate is here to help navigate benefits with you, like finding a doctor or help answer any medical related questions 24/7!
    • Every team member receives 15 days of vacation, 56 hours of sick time, 2 personal floating holidays, and 11 paid calendar holidays per year.
    • With everything that's going on in the world right now, we've got your back!
      • Between our Employee Assistance Program and our medical provider, you have up to 8 free counseling visits annually.
      • Our Simply Engaged and Rally Wellness Programs provide at home workouts, wellness resources and healthy recipes. Need more motivation? They also reward your healthy habits with gift cards!
      • And finally, to give you peace of mind, InfoArmor provides around the clock identity theft protection.
  • Combine all of this with our amazing work/life balance and company-matched retirement options, and you have the dream job!


Looking for another reason we're the best place in Seattle to work? We're committed to our role as an Equal Opportunity Employer - we embrace a diverse mix of voices and create a positive environment where everyone belongs. We don't just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our communities. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. DoubleDown is committed to providing reasonable accommodation to individuals with physical and mental disabilities. If you need help completing your application, let us know! Email us at [email protected] and one of our awesome HR team members will get you everything you need. We look forward to meeting you soon!
To learn about us, please visit us here and watch us here !
To be considered, you must be at least 18 years of age with the ability to successfully pass a security criminal background investigation. You must be legally authorized to work in the United States without visa sponsorship as DoubleDown does not sponsor, renew, or extend immigration visas for this position.
DoubleDown partners with E-Verify, an Internet-based system that allows businesses to determine the eligibility of their employees to work in the United States.
*How we're handling COVID-19*
We are still hiring, so we've adapted our process to keep people safe. All positions at DoubleDown are subject to interviewing & onboarding virtually/remotely. These positions will begin as Work From Home , however with COVID restrictions slowly lifting, we will start to slowly transition into a hybrid environment based out of our Seattle, WA studio. In person collaboration is an important part of making awesome gaming experiences so when it is safe, we look forward to working together both virtually and in person!

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Candidate Location Eligibility:
Seattle, WA

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • UnityLanguages
    • HTML5Languages
    • TypescriptLanguages
    • AngularLanguages
    • PrimeNGLanguages
    • BootstrapLibraries
    • Node.jsFrameworks
    • DynamoDBDatabases
    • RDSDatabases
    • KinesisDatabases
    • S3Databases
    • RedisDatabases
    • RedShiftDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • MarketoLead Gen

What are DoubleDown Interactive LLC Perks + Benefits

DoubleDown Interactive LLC Benefits Overview

We want you to be healthy & happy. Here are some benefits + perks every employees gets to take advantage of!

Culture
Volunteer in local community
Throughout the year DoubleDown volunteers in the community to give back! We have partnered with FareStart, Treehouse, Extra Life, Gay City, Seattle PRIDE and the YWCA, just to name a few.
Partners with nonprofits
DoubleDown partners with local nonprofits throughout the year to give back! Some reoccurring companies include the National Breast Cancer Foundation and BravePup!
Open door policy
Open office floor plan
Flexible work schedule
DDI provides employees with a flexible work schedule that includes the core hours of 10am - 4pm PST.
Diversity
Documented equal pay policy
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Starting in 2023, DDI employees can contribute up to the following: - $3050 annually for Health Care FSA - $5,000 per household per year for Dependent Care FSA - $300/mo for Commuter & Parking FSA
Disability insurance
DoubleDown provides disability insurance to all benefit eligible employees at no cost to the employees & covers 60% of the employees annual salary up to $2,500/week (STD) & $15,000/month (LTD).
Dental insurance
DDI offers dental benefits through Delta Dental of Washington.
Vision insurance
DDI offers vision benefits through VSP.
Health insurance
DDI offers health insurance benefits through UnitedHealthcare & Rx through OptumRx.
Life insurance
DoubleDown covers basic life insurance equal to 2 times an employee's annual salary, up to $500,000 ($650,00 with EOI). Additional supplemental life insurance & AD&D are available for purchase.
Wellness programs
In 2023, DDI recognizes 2 wellness days.
Team workouts
DoubleDown's fitness & wellness initiatives include In-office/Virtual yoga, Virtual 5K, Bike Everywhere Challenge!
Mental health benefits
Here at DDI it’s important to take time for yourself. We offer a number of resources such as an independent Employee Assistance Program (EAP), SupportLinc through CuraLinc.
Financial & Retirement
401(K) matching
DDI provides employees with a 401(k) matching plan managed by our PEO Insperity. DDI will match 50% of employee contributions up to 6%.
Performance bonus
DDI offers discretionary performance based bonus plans as well as a "Big Win" Award program! This includes everything from gift cards to annual bonuses.
Child Care & Parental Leave Benefits
Generous parental leave
We provide up to 16 paid days off to eligible employees to use following the birth or adoption of a child to be used within one (1) year of welcoming a newborn or adopted child.
Family medical leave
Employees who have been with the company for 12 months and completed at least 1,250 hours during the 12-month period may be eligible for 12 weeks of family medical leave during any 12 month period.
Company sponsored family events
DDI hosts an annual family summer picnic, as well as bring your child(ren) to work for certain pop up events & costume contests!
Vacation & Time Off Benefits
Generous PTO
DDI employees receive between 15 and 30 days per year of paid time off based on years of service. DDI also offers 2 floating holidays to use per year.
Paid volunteer time
Our employees receive 8 hours (1 paid day off) per year of paid volunteer time.
Paid holidays
Paid sick days
DDI offers 56 hours of sick time per year.
Office Perks
Commuter benefits
DDI offers a pre-tax commuter & parking program FSA.
Company-sponsored outings
DDI hosts annual company outings for private viewings of first-run movies, team outings to Mariners games as well as annual company pop up events!
Free snacks and drinks
DDI has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored LaCroix you can handle!
Some meals provided
We provide catered meals for All Hands Meetings, Demo Days, various Company Sponsored Events!
Company-sponsored happy hours
Relocation assistance
DDI provides relocation assistance for eligible roles.
Home-office stipend for remote employees
DDI provides a Connected Work Benefit of $200 per month for every hybrid employee for things like transportation & creating a comfortable remote work space.
Onsite gym
Professional Development Benefits
Job training & conferences
DDI offers employees professional development opportunities like the ability to attend job related conferences and seminars.
Lunch and learns
DDI hosts "Brown Bag" lunch and learn meetings on occasion.
Promote from within
Mentorship program
Our mentorship program includes management & leadership mentoring.
Continuing education stipend
DDI supports continuing education opportunities for employees to expand their knowledge. Employees work directly with their manager on these career development opportunities.

Additional Perks + Benefits

Need to relax? Get a massage or enjoy a yoga session in person the studio! After all, who wants to work without a massage?

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