Purpose of the Role:

You sit at the pivot point between marketing activities and business outcomes by employing an agile, data drive approach to drive customer acquisition, repeat, and activation.  Reporting to the Director of Digital and Growth Marketing, you are responsible for building and leading a highly effective team in the strategic direction, development, and tactical optimization of our email, paid, and organic marketing funnel.

 Key Responsibilities:

• Lead the planning, development, and execution of email marketing programs, asses the results and continuously look to optimize programs based on data analysis to increase engagement, conversion rates, and attributed revenue.
• Actively test and analyze audiences, advertising creative, multimedia, site pages, landing pages and placement to drive results in line with business goals and objectives
• Work closely with creative team on content requirements and best practices for your area of ownership
• Develop and execute regular A/B testing across paid and owned channels.
• Fundamentally understand SEO, email workflows, paid media and how to understand and optimize within each channel.
• Manage our relationship with our Email Service Provider, Paid Media vendor, and corresponding budgets with a relentless pursuit to increase ROI.

• Partners with Manager of Digital Analytics to provide data-driven content and performance analysis, including weekly performance analysis, across channels.  Leverage to recommend budget allocation, audience targeting, and segmentation.
• Forecasts campaign performance and provides detailed retrospectives of performance relative to target – uses learning to optimize future campaigns.

• Manages and develops a high performing team of 3 coworkers.

Competencies for Success:

• Build Effective Teams
• Business Insights
• Cultivates Innovation
• Customer Focus

Measures of Success:

• Customer Repeat/Reactivation Rate
• New customers/selling consultant
• Email Revenue

Education & Experience:

• You have 5-8 years in performance marketing experience, email experience is required, Salesforce experience a plus.
• You are a subject matter expert on email marketing and can bring your knowledge of best practices, North American legal requirements, and mobile email standards to guide the team's focus.

• You have an analytical mindset and take a methodical approach to your analyses, which enables you to discover key insights to make both smaller, incremental adjustments and game-changing campaign recommendations
• You’re passionate about brand marketing and love to bring big ideas to life
• You can collect and examine audience insights to help develop creative marketing and acquisition plans 
• You have familiarity with Google Analytics, and finding key insights related to your campaigns
• You have had past successes developing digital marketing campaigns that delivered tangible business results in customer acquisition and increasing customer lifetime value
• You build and maintain strong cross-functional relationships, driving results through collaboration.
• You are passionate about developing and teaching others.