Growth Marketing Manager, Search & Shopping

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ABOUT THRIVE MARKET


Thrive Market was founded in 2014 with a mission to make healthy living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,000,000+ members find better products, support better brands, and build a better world in the process. We recently reached a significant milestone by becoming a Certified B Corporation, making us the largest grocer to earn this coveted qualification.


THE ROLE 


Thrive Market is on a mission to make healthy, affordable food available to every American. In order to achieve that mission, we’re building a world-class acquisition marketing team to focus on finding, targeting, and converting health-conscious consumers into happy Thrive Market members. We’re fortunate to have a strong brand and a tangible value proposition, but the next phase of our growth will be driven by analytical precision and performance marketing expertise.


The Growth Marketing Manager will be responsible for driving new member acquisition through Paid Search and Paid Shopping (PLA) ads. This is an exciting role for someone looking to have ownership of crucial acquisition channels that directly impact the business’s growth. Someone who enjoys turning data into action and has an inherent curiosity and desire to learn through testing will love this role. This role reports directly to the Sr. Director of Growth.

RESPONSIBILITIES

  • Develop and drive Non Brand & Branded Search and Shopping (PLA) customer acquisition strategy that aligns to the overall goals for growthManage day to day of the campaigns, including optimization, reporting, testing
  • Conduct daily, weekly and monthly reporting plus ad hoc analysis to determine short and long term optimizations and support forecasting needs
  • Manage Google and other ad platform relationships to ensure we are receiving first class sales support and are positioned to take advantage of new betas and platform changes
  • Develop and execute an ongoing testing roadmap to improve channel performance and align with the overall marketing strategy
  • Identify and utilize optimization strategies such as creative, messaging, audience, targeting, and landing page tests to continuously improve performance
  • Partner closely with cross functional teams including analytics and tech to build growth solutions that improve channel performance and efficiency of managing campaigns
  • Partner with internal stakeholders in marketing, creative, UX, and product to share best practices, test results, and channel performance to ensure cross functional alignment

QUALIFICATIONS

  • Bachelor’s Degree in marketing, business, or related field
  • 4+ years of user acquisition marketing, specifically in Search and Shopping
  • Hands on experience in digital marketing platforms, especially Google
  • Demonstrated ability to effectively manage, optimize, and scale million dollar performance marketing budgets
  • Highly analytical; comfortable working with large data sets, optimizing for KPIs, and turning analysis into action
  • Excellent communication (written, verbal & presentation) skills
  • Proven track record for solving problems through technology
  • Experience managing third party providersExperience in subscription, e-commerce and/or health, grocery or wellness
  • Experience managing a large scale Search program in-house preferred

BELONG TO A BETTER COMPANY

  • Comprehensive health benefits (medical, dental, vision, life and disability)
  • Dog-Friendly Office
  • Competitive salary (DOE) + equity
  • 401k plan
  • Flexible Paid Time Off
  • Stocked kitchen in our Thrive Market Home Office with Thrive Market products
  • Yoga, meditation and other weekly events for mindfulness
  • Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform
  • Free Thrive Market membership and discount on private label products
  • Learning & Development Training programs through Udemy
  • Casual atmosphere and great people to work with
  • We're a community of more than 1 million members who are united by a singular belief: It should be easy to find better products, support better brands, make better choices, and build a better world in the process.

  • Thrive Market is an EOE/Veterans/Disabled/LGBTQ employer


    At Thrive Market, our goal is to be a diverse and inclusive work place that is representative, at all job levels, of the members we serve and the communities we operate in. We’re proud to be an inclusive company and an Equal Opportunity Employer and we prohibit discrimination and harassment of any kind. We believe that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. If you’re thinking about joining our team, we expect that you would agree!


    If you need assistance or an accommodation due to a disability, please email us at [email protected] and we’ll be happy to assist you.


    © Thrive Market 2021 All rights reserved.

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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
Buffalo, NY
Charleston, SC
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
Dayton, OH
Des Moines, IA
Detroit, MI
Fayetteville-Springdale-Rogers, AR
Greensboro, NC
Hampton Roads, VA
Hartford, CT
Houston, TX
Huntsville, AL
Indianapolis, IN
Jacksonville, FL
Kansas City, MO
Las Vegas, NV
Lexington, KY
Lincoln, NE
Little Rock, AR
Los Angeles, CA
Louisville, KY
Madison, WI
Memphis, TN
Miami, FL
Milwaukee, WI
Minneapolis–Saint Paul, MN
Nashville, TN
New Orleans, LA
New York City, NY
Ogden, UT
Oklahoma City, OK
Omaha, NE
Orlando, FL
Other US Location
Palm Bay-Melbourne-Titusville
Pensacola, FL
Peoria, IL
Philadelphia, PA
Phoenix – Mesa – Scottsdale, AZ
Pittsburgh, PA
Portland, ME
Portland, OR
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Provo, UT
Raleigh-Durham, NC
Reno, NV
Richmond, VA
Rochester, NY
Sacramento, CA
Salt Lake City, UT
San Antonio, TX
San Diego, CA
San Francisco, CA
San Luis Obispo, CA
Santa Cruz, CA
Seattle, WA
Spokane, WA
St. Louis, MO
Tallahassee, FL
Tampa Bay, FL
Tucson, AZ
Tulsa, OK
Washington DC
Wichita, KS
Wilmington, NC

Technology we use

  • Engineering
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • BashLanguages
    • ReactLibraries
    • NumPyLibraries
    • AirflowLibraries
    • KafkaLibraries
    • FlaskFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • PostgreSQLDatabases
    • NoSQLDatabases

An Insider's view of Thrive Market

How would you describe the company’s work-life balance?

Thrive Market is a company that values family first. Leadership has supported me as I navigated the challenges of being a first time mom (during a pandemic!) with kindness and empathy, while offering me a flexible schedule and while still giving me opportunities for growth.

Erin

Senior Director of Growth Marketing

What's the biggest problem your team is solving?

The biggest problem our team is trying to solve is how to become the number one brand users turn to for easy and affordable online groceries. Our team puts user experience at the forefront to ensure that the user has an enjoyable and cohesive experience across the board, from their browser all the way to their mobile app.

Krisha

Lead Software Engineer

How does the company support your career growth?

I first started in Member Services. Now, I am responsible for providing a testing infrastructure that provides our users the highest quality of shopping experience. I take what I learned from my direct interaction with members, and now have the ability to add that to code that reflects that interaction. 6 years later, I'm still Thriving!

Marcus

QA Engineer

How do your team's ideas influence the company's direction?

The Merchandising team is always looking for better ways to serve our members. We build out category strategies that include sourcing new products to meet member's diet & lifestyle needs, looking for more sustainable packaging formats or creating innovative Thrive Market Brand items.

Christine

Senior Director of Merchandising

How do you collaborate with other teams in the company?

We really make an effort to foster cohesion between team members and make the effort to understand the long-term goals and strategies with our partnered departments. We achieve this by emphasizing trust, respect, honesty and open-mindedness in our day-to-day communications and interactions. It helps that we're all driven by our mission!

David

VP of Finance

What are Thrive Market Perks + Benefits

Thrive Market Benefits Overview

We Offer:

Competitive salary (DOE) + equity
Flexible Paid Time Off
Free Thrive membership & 15% discount
Medical, dental and vision plans to choose from
401k program
Stocked kitchen in our Thrive Market Home Office with Thrive Market products
Coverage for Life Coaching & Therapy Sessions on Modern Heath, our holistic mental health and well-being platform for mental & professional support
Casual atmosphere and great people to work with

Culture
Volunteer in local community
Giving back to our members and our local community is a huge part of our mission. Our very own mission task force hosts many employee driven events throughout the year.
Partners with nonprofits
in 2019, Thrive deployed over $850,000 raised from our membership community toward initiatives such as clean water to villages in Africa, snacks to children separated from families at the border, etc.
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Thrive Market provides employees with a flexible work schedule that includes Core hours, Flexible start and end times.
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Thrive Market's team fitness initiatives include In-office yoga.
Mental health benefits
We have partnered with Modern Health to provide life coaching & therapy sessions for our employees.
Financial & Retirement
401(K)
Company equity
Performance bonus
Charitable contribution matching
The Thriver Help Fund is an emergency financial assistance lifeline created and funded by Thrivers, for Thrivers, to provide assistance in a time of need.
Child Care & Parental Leave Benefits
Generous parental leave
We provide up to 12 weeks of parental leave for the primary caretaker after 12 months of employment.
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Lunches can be expensed when working in the office.
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Pet friendly
Professional Development Benefits
Job training & conferences
Thrive Market offers employees professional development opportunities like The ability to attend job related conferences and seminars.
Lunch and learns
Thrive Market hosts lunch and learn meetings once per month.
Promote from within
Online course subscriptions available
Customized development tracks

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