Growth Marketing Manager, Demand Generation
BE PART OF BUILDING THE FUTURE.
Since our founding in 2009, Pure Storage has empowered innovators to build a better world with data. In less than eight years, Pure reached $1B in sales, faster than nearly every enterprise company in history, and our incredible growth continues to outpace the competition.
Our mission? Give technologists their time back by delivering a modern data experience that empowers organizations to run their operations as a true, automated, storage as-a-service model seamlessly across multiple clouds.
The secret sauce? More than 3,000 team members (and growing!) around the world who join forces to invent the next big thing. And then the next one.
We’ve only scratched the surface of our ambitions, and as we continue to gobble up market share, we’re blazing trails and setting records:
- For seven straight years, Pure has been named a leader in the Gartner Magic Quadrant (five years in the MQ for Solid-State Arrays, and two in the newly created MQ for Primary Storage).
- Our customer-first culture and unwavering commitment to innovation have earned us a 2020 Medallia Net Promoter Score, certified by Owen CX, in the top 1% of B2B companies.
If you, like us, say “bring it on” to exciting challenges that change the world, we have endless opportunities where you can make your mark.
SHOULD YOU ACCEPT THIS CHALLENGE...
The Growth Marketing Manager provides a critical role that is responsible for orchestrating the treatment of leads created across Pure. In this role, you will help create and maintain a robust sales and marketing funnel - maximizing on top of the funnel traffic and conversion routes throughout the funnel. The primary focus of this role will be to help qualify demand and drive conversion through the funnel with the appropriate cadence of touches and messaging relevant to all leads within the pipeline. As part of Pure's Digital Demand Center, this individual will partner closely with web marketing, marketing campaign teams, field marketing and the sales teams to ensure all leads, both pre- and post-MQL, have effective treatment plans designed to maximize pipeline impact.
The ideal candidate will embody Pure’s company values, have a collaborative work ethic, strong bias of action, is data-driven in decision making, have a conversion-focused mindset, and a passion for delivering exceptional customer experience.
Key Responsibilities
Assess and identify areas for lead funnel conversion improvement, from data insights that inform lead scoring to the lead qualification process and handoff with the sales teams.
Ensure all leads, regardless of status, are engaged in a progression of marketing campaigns designed to nurture, re-activate and progressively move through the funnel.
Partner with Sales to ensure quality lead delivery and proper follow-up, build a consistent feedback loop, and continuously improve and optimize lead management.
Hold weekly lead funnel reviews with key stakeholders to project upcoming lead volumes, review existing lead status including compliance with service level agreements, and identify/program manage initiatives for optimizing conversion to pipeline.
Working in partnership with campaign, field and solutions teams, build and tune the sales engagement playbooks and call scripts run by the lead qualification teams.
Develop sales enablement materials and deliver training for global field sales, inside sales teams, and partners.
Provide insight to campaign and field marketing leadership which programs are generating pipeline and bookings and recommendations to fine tuning performance.
Rationalize and coordinate outbound call campaigns across sales and 3rd party agencies.
In partnership with Marketing Operations, implement new automation capabilities to help scale lead qualification and improve customer experience.
Primary marketing business partner to the sales and field marketing team, acting as the focal point for coordinating and enabling customer engagement efforts with marketing activities
Outline the insights needed for marketing operations to establish a common set of dashboards and performance metrics used for used continuous lead treatment improvement
Conduct monthly lead funnel reviews for each theater highlighting lead funnel impact, goal attainment, opportunities for improvement and status of in-flight initiatives
Conduct quarterly business reviews with marketing and sales leadership highlighting successes, challenge, and go-forward initiatives and recommendations
WHAT YOU’LL NEED TO BRING TO THIS ROLE...
Deep knowledge of marketing automation and best practices for funnel development.
Experience with CRM (Salesforce preferred) and sales engagement programs (e.g., Xant, Outreach, etc.).
Strong leader with experience driving data-driven decision making with cross-functional teams
Ability to assess cross-functional program opportunities for sales and recommend program prioritization based on impact metrics.
Curiosity to quickly learn sales processes and understand where to increase marketing campaign effectiveness and help drive efficiencies to reduce time to connect and sales cycle time to close
KPI focused & analytics-driven
BE YOU—CORPORATE CLONES NEED NOT APPLY.
Pure is where you ask big questions, think differently, and make an impact. This is not just a job, but a place where you have a voice and can accelerate your career. We value unique thoughts and celebrate individuality, and with ample opportunity to learn, develop yourself, and expand into different roles, joining Pure is an investment in your career journey.
Through our Pure Equality program, which supports a flourishing field of employee resource groups, we nourish the personal and professional lives of our team members. And our Pure Good Foundation gives back to local and global communities through volunteering and grants.
And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events.
PURE IS COMMITTED TO EQUALITY.
Research shows that in order to apply for a job women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. You don't have to meet all the job requirements. If you believe you can do the job and are a good match, we encourage you to apply.
Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.
If you need assistance or an accommodation due to a disability, you may contact us at [email protected].
APPLICANT & CANDIDATE PERSONAL INFORMATION PRIVACY NOTICE.
If you're wondering how or why Pure collects or uses information you provide, we invite you to check out our Applicant & Candidate Personal Information Protection Notice.
DEEMED EXPORT LICENSE NOTICE.
Some positions may require a deemed export license for compliance with applicable laws and regulations. Please note: Pure does not currently sponsor deemed export license applications so we are unable to proceed with applicants requiring stated sponsorship.