Spotify is a global community of over 250 million music fans, artists, and now podcasters. It's always been our mission to make audio more accessible for everyone, and create innovative ways for creators and fans to connect with each other.

Creation Platform is the team within Spotify responsible for building the best tools for audio creators. We have three platforms that help us deliver a great creator experience: Anchor (the platform that allows you to create, distribute, monetize, and grow a podcast, all for free), Spotify for Podcasters (the platform that makes it easy to understand and engage with your listeners on Spotify, and Greenroom (the platform that allows anyone to stream or listen to live audio). 

Spotify’s Creation Platform Marketing team is searching for a Growth Marketing Manager, who will work cross-functionally with many teams including Insights, Creator, and AdOps to define investment strategy, measurement requirements, and media approach. The Growth Marketing Manager will lead the holistic paid acquisition strategy; work with marketing teams to plan digital media advertising campaigns on key platforms including Facebook, Instagram, YouTube, Google Search, and more for Spotify’s Anchor and Spotify for Podcasters products. This role will also be responsible for audio creation brands’ audio advertising strategy and work with internal and external teams to launch and optimize campaigns. Reporting to the Global Brand Lead, this hire will have a direct influence on our growth strategy and our ability to continue evolving the audio creator experience.

What you'll do:

• Give oversight of performance management of creator acquisition marketing activity across different creator-facing products and markets
• Optimize global paid media campaigns by analyzing market trends, testing new targeting segments, channels, and creative assets
• Craft opportunities and solutions to improve paid media channels through keeping a pulse on a key basket of funnel efficiency and conversion metrics
• Have a strong sense of data analytics to influence your decisions, crafting a reporting strategy, developing weekly, monthly, and quarterly reports, and communicating this analysis and findings to relevant internal groups
• Work with Media, Insights, research, and Ad Operations teams to craft research plans, interpret results, synthesize learning and action on insights
• Work with local marketers on scaling global media campaigns and takeaways locally and find new areas of growth
• Handle new and ongoing paid media partnerships with cross-functional teams at Spotify
• Work with brand and performance marketing teams, as well as AdOps teams to brief, forecast, and deploy digital and audio campaigns

Who you are:

• You have 5+ years of hands-on experience developing and executing paid media strategies of digitally-focused acquisition marketing campaigns. Experience in audio advertising is a plus!
• Someone with significant familiarity with tools across the marketing stack, such as: Segment, GA, GTM, Unbounce, DSPs, etc
• You are analytically driven with a strong understanding of data (SQL proficiency strongly preferred), and related tools (such as Tableau, Adjust, etc), and the underlying methodologies used to advise decision making
• Experience crafting and reporting on key data and critical metrics
• A doer with critical attention to detail and an ability to optimally balance big-picture strategic work with execution
• A phenomenal teammate who is able to optimally lead sophisticated cross-functional projects

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service with a community of more than 345 million users.

This position is not eligible to be performed in Colorado.