Growth Marketing Lead, Paid Social

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About the Team

The Growth & Media team at Stitch Fix is responsible for driving new client acquisition, as well as partnering with cross-functional teams on client retention and integrated marketing campaigns. At its core, Stitch Fix is a personalization service, and our team leverages data to bring that same level of personalization to our marketing -- thus driving more effective and efficient marketing spend. Through partnership with the broader marketing team, as well as the data science and creative teams, we deploy a significant budget against a wide array of marketing channels, while experimenting across new channels and within existing ones.

About the Role

As a Growth Marketing Lead, you will lead the strategy and execution of the Men’s line of business on Paid Social. Paid Social channels are critical in driving the success of our Men’s business and you will be responsible for continuous campaign optimizations to hit CPA targets. In this role, you will regularly analyze data to uncover trends, performance drivers, and opportunities. The role will be tightly integrated with Marketing Strategy, Data Science, and Creative teams, and is expected to help bring visibility to Paid Social performance for key stakeholders including cross-functional partners as well as senior leadership.

You're excited about this opportunity because you will…

  • Own campaign strategy and execution of all Paid Social channels for the Men’s line of business to ensure we are meeting/exceeding acquisition and retention goals
  • Employ a data-backed approach to decision making & campaign management; regularly extract insights and transform them into actionable changes that will drive channel optimizations
  • Help uncover new opportunities (e.g. new paid social channel expansion) to enable continuous growth for our Men’s line of business, critically assessing both short & long term opportunities
  • Support a high-velocity and high-integrity experimentation environment while collaborating with cross-functional partners on test design and measurement
  • Coordinate tightly with other marketing channels, proactively sharing learnings and performance insights, and applying cross functional insights within paid social campaigns
  • Partner closely with the in-house/external creative team to develop, test, and continuously optimize creative strategy across video, image, and copy
  • Thrive in a high visibility and high impact role, interfacing regularly with all levels of the organization

We’re excited about you because…

  • 4+ years of experience in performance marketing, with 2-3 years dedicated to paid social campaigns management - deep experience with Facebook and other social channel’s native UI (i.e. Ads Manager)
  • You are always learning more about paid social and the broader DR ad industry, stay ahead of cutting-edge trends and emerging channels, and can establish yourself as our in-house subject matter expert 
  • You’re a builder, optimizer and an executor, demonstrating the ability to manage campaigns at scale, while always seeking to optimize bidding/targeting/audience/creative strategies 
  • You understand the nuances and complexities of data - you are a simplifier, championing that data and insights are only powerful if they drive action 
  • You consistently communicate paid social strategy around campaign performance/areas of opportunity effectively with all levels of the organization
  • You excel at managing initiatives across multiple stakeholders and can identify solutions that balance the needs of each
  • You thrive in high-volume, fast-paced and feedback driven environments. You strive to be a key contributor to a quickly growing and pivotal team to continued growth of Stitch Fix 
  • You’re highly self-motivated, have a stellar work ethic and you’re looking for the right company to support your growth

Why you'll love working at Stitch Fix...

  • We are a group of bright and kind people who are motivated by challenge. You can be your authentic self here, and are empowered to encourage others to do the same!
  • We are a successful, fast-growing company at the forefront of tech and fashion, redefining retail for the next generation
  • We are a technologically and data-driven business
  • We are committed to our clients and connected through our vision of “Transforming the way people find what they love”
  • We love solving problems, thinking creatively and trying new things
  • We believe in autonomy & taking initiative
  • We are challenged, developed and have meaningful impact
  • We take what we do seriously. We don’t take ourselves seriously
  • We have a smart, experienced leadership team that wants to do it right & is open to new ideas
  • We offer competitive compensation packages and comprehensive health benefits
  • You will be proud to say that you work for Stitch Fix and will know that the work you do brings joy to our clients every day

About Stitch Fix

At Stitch Fix, we’re about personal styling for everybody and we believe in both a service and a workplace where you can be your best, most authentic self. We’re the first fashion retailer to combine technology and data science with the human instinct of a Stylist to deliver a deeply personalized shopping experience. This novel juxtaposition attracts a highly diverse group of talented people who are both thinkers and doers. All of this results in a simple, powerful offering to our customers and a successful, growing business serving millions of men, women, and kids. We believe we are only scratching the surface on our opportunity, and we’re looking for incredible people like you to help us carry on that trend.

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More Information on Stitch Fix
Stitch Fix operates in the Fashion industry. The company is located in San Francisco, CA, Austin, TX and Pittsburgh, PA. Stitch Fix was founded in 2011. It has 5339 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability insurance, Dental insurance, Vision insurance, Health insurance and Life insurance. To see all 7 open jobs at Stitch Fix, click here.
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