Gopuff
Gopuff is the go-to platform for consumers' everyday needs. We deliver, so you can enjoy the moment.
Hybrid

Go-to-Market Marketing Manager

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Gopuff is the go-to solution for immediate everyday needs, fulfilling customer orders of cleaning and home products to over-the-counter medications to food and drinks, and in some markets, alcohol - in just minutes. As a member of Gopuff’s new Business Expansion division, the Go-to-Market Marketing Manager - Fresh Food + Kitchen is a crucial role contributing to building new user growth across our kitchen operations. The Go-to-Market Marketing Manager - Fresh Food + Kitchen will be responsible for developing and executing existing and new local strategies to acquire new users and retain existing users in the market, and building a loyal following wherever we operate. Your day-to-day efforts will support aggressive expansion efforts at a rapidly growing start-up.

Responsibilities

  • Building a national branding strategy that has local relevance to our target customers 
  • Building and executing creative campaigns and activations that effectively grow new Gopuff Kitchen customers, retain existing users, and drive order volume
  • Partnering cross functionally with HQ Marketing Team as well as Field Operations and additional stakeholders to build product promotion campaigns that drive national new user growth and generate order volume
  • Partnering with our central marketing teams to localize central campaigns to increase conversion and create a better, more relevant customer experience
  • Researching, coordinating, and securing influencer relationships to further amplify our brand and campaigns
  • Develop and execute social media campaigns across Gopuff Kitchen to grow brand awareness and increase user engagement
  • A/B testing, gathering analytics, and reporting on campaign and channel effectiveness and customer acquisition costs to the overall team

Qualifications

  • 4+ years of experience in marketing; high-growth operations or startup experience is strongly preferred
  • Experience building comprehensive marketing campaigns focused on top-of-funnel new user growth; both experiential/field, F&B and CPG marketing experience are strongly preferred
  • Experience leveraging influencers, ambassadors, and social media to acquire new users
  • Experience activating at and partnering with local community events to grow brand awareness
  • Proficient in Excel: experience with analyzing cost of user acquisition, customer lifetime value, and other pertinent marketing metrics
  • Speed, resourcefulness, and go-getter attitude
  • Willingness to embody the culture and principles of an operator
  • The ability to connect deeply and empathize with multiple types of people, from a software engineer to a barista
  • Comfortable addressing challenges with ambiguous or incomplete information
  • Strong organizational skills and extreme attention to detail
  • A deep knowledge of your region, target markets, its residents, and their lifestyles
  • A customer-centric mindset
  • A passion for local brands and businesses
  • A desire to build something awesome!

This job can be based in Philadelphia PA, Austin, TX or Chicago, IL. This position will be remote, with the ability to go into the office.

#LI-TW1


At Gopuff, we know that life can be unpredictable. Sometimes you forget the milk at the store, run out of pet food for Fido, or just really need ice cream at 11 pm. We get it—stuff happens. But that’s where we come in, delivering all your wants and needs in just minutes.


And now, we’re assembling a team of motivated people to help us drive forward that vision to bring a new age of convenience and predictability to an unpredictable world.


Like what you’re hearing? Then join us on Team Blue.


Gopuff is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.

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What are Gopuff Perks + Benefits

Gopuff Benefits Overview

At Gopuff, we deeply value all of our employees and we aim to create a strong and
enhanced employee experience. We are proud to offer our employees a robust and
comprehensive benefits package.

We want to help our employees stay safe and healthy. We offer comprehensive
medical, dental, and vision insurance, optional FSAs and HSA plans, commuter
benefits, 401k matching, supplemental employee, spouse and child life insurance to all eligible
employees.

Culture
Volunteer in local community
Partners with nonprofits
Gopuff supports Reform Alliance, The Bail Project, The Color of Change, Valley Youth House, and a few other non-profits.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
Gopuff has a dedicated space for our BIPOC team members and allies to discuss all things diversity. With this space, we strive to learn and grow to always be inclusive and do more, always!
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Gopuff offers Delta Dental plan.
Vision insurance
We offer a vision insurance plan through Eyemed.
Health insurance
Gopuff works with Aetna and partners with Progyny
Life insurance
Eligible employees will receive basic life insurance (Unum) at 2x their annual salary, at a minimum of $50,000.
Mental health benefits
EAP with Carebridge
Financial & Retirement
401(K)
401(K) matching
Gopuff will match employee contributions up to 4% of eligible wages (subject to Federal limits). Employer match is 100% vested!
Company equity
Gopuff offers company stock to all that are hired and bonus RSU's through a referral program as well. All granted RSU's vest over a four-year period.
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Gopuff will pay 100% of your regular wages for 8 weeks for non-birth and intended parents and between 18 and 20 weeks for birth parents who are welcoming a new addition to their family.
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Available at select locations
Relocation assistance
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within

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