GM of Demand, Consumer Acquisition & Retention

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About Us:ChowNow is unique among tech startups in the restaurant space. We power branded online ordering systems for independent restaurants across North America – via websites, Instagram, Google, and through branded iOS and Android apps – and we do it all for a reasonable monthly fee regardless of order volume. We operate this way because of our belief in being fair, sustainable, and equitable with our restaurant partners. And the same goes for our workplace. 

Diversity, teamwork, and mutual respect are among our core company values. And we pride ourselves on giving our teams plenty of opportunities to make their mark. To date we’ve created over 20,000 apps for our restaurant partners – something that’s never been done before in our category. And as we expand to new markets, further spreading the word about the ChowNow difference, those opportunities to create, build, and grow will only increase. If this sounds like the kind of workplace, and the kind of mission, that appeals to you, we’d love to talk. 

Learn more by checking out our reviews on Glassdoor (they’re excellent). Together we can preserve neighborhood flavor, one restaurant at a time.

About the Position:
As our  GM of Demand, you will be the leader responsible for the success of our Marketplace demand team. You will have all the support needed to excel in this role but the buck will stop with you in terms of ensuring success. You will report to the VP & GM of Marketplace.

Specifically, you will focus on the following segmentation of responsibilities:

  • Strategy/decision-making: In collaboration with the Marketplace leadership & CMO, you will own the overall strategy for all things related to marketing, brand and creative influencing marketplace 
  • Management: With intense focus and prioritization, you will lead a matrix team of marketing professionals across ChowNow 
  • Alignment: With strong storytelling & compelling propositions, you will drive alignment cross-functionally with B2B marketing, B2C marketing, Brand & Creative, Data & Analytics (DnA), Product, Finance, Sales, Sales Ops, BD, Ux etc. 
  • Growth playbook: You will develop creative & innovative growth hacks and playbooks to drive unpaid/organic customer acquisition & retention and kicstart our flywheels
  • Marketplace Brand & Creative: You will work closely with the brand & creative team to develop a differentiated voice for our marketplace which resonates with both merchants and consumers
  • Metrics & performance management: You will help structure OKRs, input and output KPIs and various dashboards, lead metrics-based meetings outlining weekly operational and financial performance on health and status of demand in our markets
  • Marketing Tech Stack: You will own & drive the overall strategy for our marketing tech stack and work with product & ops teams to operationalize

Within 30 Days You’ll:

  • Progress through our Ramp Camp (ChowNow’s New Hire Onboarding Experience)
  • Build hypothesis on current and future strategies for marketplace demand 
  • Absorb all current progress to date and drive learnings and insights towards next steps
  • Build OKR framework for marketplace supply along with key input and output metrics

Within 60 Days You’ll:

  • Help refine our GTM launch strategies & flywheel
  • Work with peers to help inform execution of strategies

Within 90 Days You’ll:

  • Based on learnings to date, help guide the team on course corrections we need to make
  • Start defining your own strategic initiatives to focus and drive
  • Build on all the current in-flight strategic initiatives

You Should Apply If:

  • You have at least 10+ years of work experience, with consumer marketplace experience
  • You have significant experience leading consumer & merchant marketing functions
  • You have 5+ years of experience managing large and complex teams
  • You have 5+ years of marketing experience in the mobile app space, ideally challenger brands
  • You have experience in building the go-to-market strategy for a fast growing mobile application or product
  • You have a successful track record of managing performance marketing channels including, but not limited to social, paid search, and display
  • You have experience in building marketing campaigns for user acquisition and brand awareness objectives
  • You're a strategic big-picture thinker, that can plot a campaign from idea to execution
  • You're a creative and enthusiastic problem solver who possesses the ability to lead with authority and influence
  • You're a data-driven marketer who leans heavily on KPI’s and analysis to identify their next best action
  • You have experience building and managing relationships with vendors and agency partners
  • You have advanced MarTech experience to aid campaign tracking and attribution
  • You have advanced experience with CRM tools such as Blaze and Iterable
  • You think well in terms of playbooks and how to scale them
  • You're a highly organized individual who works well with many personalities
  • You're a strong collaborator who values ideas from all people at all levels of the organization
  • You have a proven track record of success in goal attainment
  • You have broad knowledge of marketing trends and consumer products

About Our Benefits:

  • Competitive Salary
  • Ongoing training and growth opportunities.
  • A "Best Place to Work" winner multiple times where we focus on creating a great employee experience.
  • A remote first culture and monthly stipend offering flexibility to work where you want and how you want.
  • Rock solid medical, dental, and vision plans.
  • Mental Health Coverage - we offer several programs to support your mental health and wellness goals.
  • 3 weeks paid vacation; paid holidays; we expect you to work hard, but still enjoy your personal life
  • 7 weeks of baby bonding time for all new parents (within the first year of birth or adoption), 8 Weeks of Paid Pregnancy Leave.
  • 401(k) Matching
  • Employer-contributing student loan assistance program.
  • Commuter benefits (including Uber Pool).
  • Employee Stock Incentive Plan.
  • Pet insurance for your fur babies
  • Quarterly Industry Speakers Series.
  • Quarterly Tech Events (Women, LGBTQ, Diversity, Inclusion).
  • Consistent & fair leadership: we’ll share info, set clear goals, show you respect, and treat everyone fairly.
  • Enough freedom to spread your wings while still holding you accountable.

As one of ChowNow’s core values, “Celebrates Diversity”, we are committed to an inclusive and diverse work environment. ChowNow is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

Read here about your California privacy rights.

#Li-Remote

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An Insider's view of ChowNow

What are some social events your company does?

Where do I begin?! There’s the ChowNow book club, running club, DineNow, our coffee-match program... Basically if there’s a will, there’s a way to integrate and meet just about anybody! DineNow is a favorite of mine where every month we mark our calendars and head out to a local LA restaurant for a delicious reminder of why our work is so valuable.

Andrew

Recruiter

How has your career grown since starting at the company?

Starting as a graphic design intern and now working as a front-end developer I can definitely attest to ChowNow being an amazing place to grow your career. I've been here a little more than 5 years, and am still growing constantly both personally and professionally.

Kim

Senior Front End Engineer

How do your team's ideas influence the company's direction?

As ChowNow’s Director of Client Operations, my teams are responsible for handling the implementation of our products and services into restaurants. Because we interact with restaurants every day, we are able to act as informants to ChowNow and help drive our product and services roadmap to solve the most pressing problems our client's encounter.

Stephanie

Director of Growth Operations

How does your team reward individual success?

Individual success is more than metrics. It’s about being celebrated by your peers when you work hard to accomplish your goals. This takes different forms like winning Weekly Spotlight—or the Frog Trophy, which goes to the top performer because everyone deserves to be recognized for their accomplishments and celebrated amongst the company.

Angie

Lead Customer Support Representative

What are ChowNow Perks + Benefits

ChowNow Benefits Overview

Competitive Salary
Ongoing training and growth opportunities.
A "Best Place to Work" winner multiple times where we focus on creating a great employee experience
Rock solid medical, dental, and vision plans.
Mental Health Coverage - we offer several programs to support your mental health and wellness goals.
3 weeks paid vacation; paid holidays; we expect you to work hard, but still enjoy your personal life
6 weeks of baby bonding time for all new parents (within the first year of birth or adoption), 6 Weeks of Paid Pregnancy Leave.
401(k) Matching.
Employer-contributing student loan assistance program.
Commuter benefits (including Uber Pool).
Employee Stock Incentive Plan.
Pet insurance for your fur babies
Quarterly Industry Speakers Series.
Quarterly Tech Events (Women, LGBTQ, Diversity, Inclusion).
Consistent & fair leadership: we’ll share info, set clear goals, show you respect, and treat everyone fairly.
Enough freedom to spread your wings while still holding you accountable.
Fully stocked kitchen and cold brew on tap.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Paid industry certifications
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