Global Marketing Manager (REMOTE, USA) at Beckman Coulter Diagnostics

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Beckman Coulter Life Sciences' mission is to empower those seeking answers to life's most important scientific and healthcare questions. With a legacy spanning 80+ years, we have long been a trusted partner to our customers, who are working to transform science and healthcare with the next groundbreaking discovery. As part of our team of more than 2,900 associates across 130 countries, you'll help drive our vision of accelerating answers-and our commitment to excellence.

Beckman Coulter Life Sciences is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we're pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.

Are you ready for the challenge!?

The Global Marketing Manager joins a team of marketers who are passionate about the buyer's journey and continually push the creative envelope. We are storytellers. We are results oriented. We are data-driven. In this role, you will craft and complete coordinated marketing campaigns that span the full buyer's journey, providing insights through content to prospective buyers. You will drive demand generation, filling the sales funnel with quality, sales-ready leads that convert to revenue. Working with partners across the globe, you will facilitate the deployment and execution of your campaigns in every major geo.

Key responsibilities:
  • Be responsible for the development and execution of the globally coordinated marketing plan that results in increased share, sales, and profit growth.
  • Articulate technical content into significant customer messaging and convey creative direction.
  • Implement tactics through traditional and digital channels including web, email, social, trade show, telemarketing, webinar, and publications.
  • Adapt content to different target customer personas and segments
  • Maintain a deep understanding of your target market segment and key personas through VoC (voice of customer).
  • Core member of new product commercialization teams
  • Partner successfully with key customers in sales, quality and regulatory, digital marketing, product management, and R&D.
  • Measure and evaluate key performance indicators (critical metrics) such as lead generated, quality, revenue, and customer engagement by the tactic.

Qualifications:
  • Bachelor's degree in field with 9+ years of proven experience, or master's degree in field with 7+ years, or Doctoral degree in field with 4+ years.
  • 3+ years B2B digital marketing, messaging, content development, customer journey.
  • Validated experience and expertise in developing global coordinated marketing campaigns and execution through multiple channels and tactics.
  • Validated experience with copywriting, messaging, and segmentation, and the ability to build a story through messaging that follows a complete buyer's journey cycle.
  • Proven understanding of digital tactics/platforms such as email, PPC, SEO, and marketing automation.
  • Experience developing and managing and marketing events including tradeshows, webinars, and user group meetings.
  • Shown success at marketing high-value, solution-based platforms (hardware, consumables, software, service, support).
  • Demand generation expertise.
  • An ability to optimally run creative resources. Including: translating business objectives into strategy briefs and then leading agency work to deliver on the brief, including the evaluation of work at each stage of development.


Beckman Coulter offers a competitive salary plus bonus and excellent benefits!

When you join us, you'll also be joining Danaher's global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you'll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

The EEO posters are available here.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at 202.419.7762 or [email protected] to request accommodation.

If you've ever wondered what's within you, there's no better time to find out.

When you join us, you'll also be joining Danaher's global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you'll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

The EEO posters are available here.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at [email protected] to request accommodation.

If you've ever wondered what's within you, there's no better time to find out.
More Information on Beckman Coulter Diagnostics
Beckman Coulter Diagnostics operates in the Biotech industry. The company is located in Brea, CA. Beckman Coulter Diagnostics was founded in 1935. It has 10526 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 16 open jobs at Beckman Coulter Diagnostics, click here.
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