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Global Industry Product Marketing Director, Government

| South Bay +80 more | Remote | Hybrid
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Company Description

ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®

We’re looking for people who are ready to jump right in and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Job Description

Job Description 

Job Title: Global Industry Marketing Director – Government  
Location: Santa Clara, San Francisco, Chicago, New York 

Work matters. It's where we spend a third of our lives. And the workplace of the future is going to be a great place. At ServiceNow, we put people at the heart of everything we do. We're dedicated to bringing a smarter way to workflow TM to people everywhere. 

People matter. Our people have a passion for learning, building, and innovating. Whether you're an engineer, a sales professional, a finance professional, or anything in-between, our roles aim to provide each person with meaningful impact and plenty of space to grow." 

Role:

The Industry Product Marketing Team is at the forefront of our company’s growth, helping the world to understand our unique value and its relevance by industry. We seek a passionate marketer who can define the best program of action to excite and mobilize Global Government. In this role, you will distill our platform and products into compelling value propositions that motivate audiences toward deeper engagement with ServiceNow. Your role in helping us to reimagine the future of work will require thought leadership, action-orientation, commitment to excellence and incredible teamwork. This individual contributor role reports to the Sr. Director, Industry Marketing.

 What you get to do in this role: 

· Define ServiceNow’s value proposition for Global Government and create the narrative for the key buyer personas 

· Contribute to scalable marketing program for Government by creating compelling content across a variety of asset types (research, white papers, presentations, data sheets, release communications, customer stories, e-books, etc.) and communication platforms ( .com, social, blogs, webinars, email, events, community and more)

· Partner with product management to craft release-related deliverables, and to ensure alignment between product-level and industry-level messaging and taxonomy; ensure relevance of messaging to industry audiences 

· Provide field go-to-market enablement content based upon that team’s strategies for effective selling and value-based selling principles. Relationships include linkages to Partner, Analyst and Client Advocacy teams 

· Collaborate with linked global marketing teams to create end-to-end marketing that drives scale and value, and which is designed with localization and personalization in mind. Linked teams include campaigns and pipeline demand generation, regional and account-based marketing, public relations, internal communications and brand. 

· Present content to internal and external audiences, including sales kickoff, sales training, executive briefing center, Knowledge, Now at Work, webinars, industry conferences, and analyst briefings 

· Help support key conferences and regional events - including speaker selection, content reviews, and messaging support 

· Champion the buyer's journey and deliver content and assets to appropriate stages for a great user experience and campaign optimization 

· Help develop and deliver sales training content to improve funnel and sales performance 

· Act as a spokesperson for ServiceNow products and solutions 

· Identify, validate and develop cross-organizational use cases for our products and solutions 


Qualifications

To be successful in this role, we need someone who has: 

· 12+ years of industry marketing experience or insight-driven, content-led marketing with a majority of time spent in Government 

· Natural empathy for and understanding of customers' needs

· Excellent written and verbal communication skills 

· Excellent people skills to interact with colleagues, cross-functional teams, and third parties 

· The ability to be both hungry and humble 

· Must be comfortable with social media and community participation

· Up to 25% travel to support sales efforts and industry events, as global health situations permit

· Bachelor's degree or equivalent experience 


Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at +1 (408) 501-8550, or [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.


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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • MariaDBDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases

An Insider's view of ServiceNow

How would you describe the company’s work-life balance?

I’m so proud of the way ServiceNow has continued to evolve as an employer who takes care of their people. We have generous parental leave; benefits to support our physical, emotional, and financial wellbeing; an incredibly supportive community; and a culture of trust that manifests in how we work.

Jaime

Vice President and Global Head, Talent Brand

What does your typical day look like?

If I could clarify one thing about being an engineer, we're a lot more collaborative than people think. Engineers can be seen as always sitting by themselves in front of a computer in a dark room and code just streaming down it. However, we work closely with project managers and designers to create the best product for customers.

Viviana

Senior Machine Learning Engineer

How does the company support your career growth?

My experience with Launchpad was humbling and eye-opening. I connected with many other early career individuals and discussed imposter syndrome. Being able to voice that and not feel alone in that feeling, I was like, "Wow. I don't have to know everything." There's still room for me to grow, and there's grace there.

Alexander

Diversity and Inclusion Analyst

What is your vision for the company?

We want to create a place where people want to come to work every day and do what they enjoy–where they feel challenged, collaborate with colleagues around the globe, and know what they're doing matters. It is really humbling to work with so many hardworking individuals who also want to see each other succeed and who are building something great.

Pat

Chief Technology Officer

What’s the vibe like in the office?

ServiceNow has always been a place where we work really hard, but we play hard. We like each other, and I can honestly say that in 11 and a half years, I have never once had a single colleague say to me, “That's not my job.” Everyone jumps in and is supportive. I've never had that experience working for another company.

Suzanne

Principal Training and Adoption Lead

What are ServiceNow Perks + Benefits

ServiceNow Benefits Overview

We make work better for people—including our own. From work environments that help us do our best work, to benefits and a culture that encourage employees to stay healthy, happy, engaged, and growing, we keep our people at the center of everything we do.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
Open office floor plan
Employee resource groups
Employee awards
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Onsite gym
Professional Development Benefits
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available

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