Global Incentives Lead, Display and Video
Minimum qualifications:
- Bachelor's degree or equivalent practical experience
- 5 years of experience in digital advertising or associated marketing technology
Preferred qualifications:
- Experience working with Google ads products (e.g., YouTube, Display, application campaigns, Google Analytics for Firebase, etc.)
- Experience working with SQL to partner with analyst teams and to implement scalable data enabled solutions
- Experience in managing complex, cross-functional, and global projects
- Excellent analytical, problem-solving, and program management skills
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
As a Global Incentives Lead, your focus is to help turn market insights and product innovation into complete and packaged incentives that allow our promoters to support our customers to get the most from our products. You'll be responsible for developing, operationalizing, and executing our media incentive program that accelerates growth and partnerships across Google and our agencies and advertisers.
In this role, you will lead working groups with cross-functional stakeholders to envision and execute agreement programs that drive product adoption and grow partnerships with top customers relevant to your incentive program. You will engage with other teams cross-functionally (e.g., Global Sales, Product, Global Product Lead, regional Go-To-Market teams, Play, YouTube, gTech, Finance, Accounting, Legal, Compliance, Strategy and Operations, etc.).
YouTube/Video Global Solutions is the link between Google video products and sales. Our mission is to fuel innovation that keeps YouTube and Video free and accessible to the world. We do this by translating global market needs into meaningful product solutions that drive business results for content partners and customers.
Responsibilities
- Develop incentives that address short-term customer challenges and align with the company's business metrics, and identify long-term incentives strategy and supporting infrastructure
- Partner with regional product and go-to-market (GTM) teams to effectively launch and lead an incentive program with supporting infrastructure/processes (e.g., development of requisite communications, global trainings, and promoter collateral)
- Partner with product and operations teams to identify opportunities to pilot improvements and offerings
- Lead workstreams to regularly collect customer and sales feedback and prioritize program improvements/requests with Product and Engineering counterparts
- Manage a vendor team and partner with GTM, Finance, Legal, and Accounting teams to streamline processes and develop tools to automate agreement execution, tracking, and return on investment analysis