Global Event Strategist

| San Francisco, CA
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Atlassian can hire people in any country where we have a legal entity, assuming candidates have eligible working rights and a sufficient timezone overlap with their team. As our offices re-open, Atlassians can choose to work remotely or return to an office, unless it's necessary for the role to be performed in the office. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
The Atlassian Experiential & Field Marketing team drives customer engagement with the Atlassian brand and its portfolio of products. The team coordinates with sales, marketing, product, operations and executive management departments to deliver Atlassian global event portfolio including strategic events and field events. The purpose of these events is to increase brand awareness, develop and advance the company's sales pipeline, and educate and empower attendees.
Atlassian is looking for a motivated, self-starter with an enthusiastic attitude who is ready to roll up their sleeves and develop event strategy for the Atlassian global event portfolio reporting to the Head of Global Event Strategy. The Global Event Strategist role will contribute to the event strategy and measurement functions for all global events at Atlassian, including partnering with contractors and third party agencies to help drive work forward. This individual will be responsible for managing and developing current and long-term portfolio strategies that align our events back to business initiatives, managing individual program strategies, driving a global content strategy plan, building executive level presentations and reporting, and managing measurement and metrics reporting globally. Candidates must possess excellent management, delegation, and project management skills to keep projects moving forward and execute deliverables on time, as well as a strategic mindset to ensure work is being done as efficiently as possible across the team.
To be successful, the Global Event Strategist must be a data-driven, results oriented strategist with strong knowledge of high-tech account-based marketing, demonstrate superior collaboration and project management skills, and be an incredibly organized, conscientious multitasker with excellent communication skills. Ability to travel onsite to events, with some weekend travel may be required .
Event & Content Strategy Responsibilities:
  • Support the development of an event portfolio strategy that aligns event priorities to an integrated customer journey throughout the year
  • Contribute to the design of program attendee journeys and blueprints for the event experience to enable successful downstream implementation
  • Partner with other shared services teams including content ops, event tech and marcom to ensure all priorities and requirements are scoped into cross-functional work
  • Prepare event concept presentations that help translate ideas into prototypes that enable communication with stakeholders to secure funding and buy-in
  • Guide the team on event priorities ensuring all efforts align back to business initiatives and goals
  • Concept, develop, design and support the successful implementation of engagement, content and marketing strategies for digital, in-person and hybrid events
  • Establish and manage effective processes, meetings and milestones and regularly communicate deadlines and interdependencies
  • Internally identify the right stakeholders to provide input for content direction, and collaborate with on content development and guide key stakeholders through the process and become their trusted partner
  • Facilitate event content alignment across business groups including product marketing, brand, customer marketing, sales, and field orgs
  • Collaborate and work with event agency counterparts to maximize value and output

Measurement & Metrics Responsibilities:
  • Create measurement strategies and programs based on the results and outcomes identified for a specific event, family of events, or an entire portfolio of events
  • Identify event metrics (benchmarks and targets) and key performance indicators, based on event industry and measurement best practices
  • Develop and implement survey questionnaires and other event measurement tactics
  • Create specifications for and manage development of event scorecards and dashboards, in partnership with the Atlassian Marketing Analytics team
  • Conduct analysis to understand the key takeaways, results and other critical insights, prepare final reports communicating the impact of events on key areas of the business
  • Conduct research to explore and apply event industry trends, innovations and challenges to event strategy recommendations

EXPECTED RESULTS
  • Flawless stakeholder experience
  • Build and maintain excellent working relationships
  • Engagement and effective management of global partners
  • Exceptional operational efficiency

ON YOUR FIRST DAY, WE'LL EXPECT YOU TO HAVE:
  • 5+ years of event operations or strategy experience (preferably in high tech)
  • 2+ years developing data-driven strategy development for large scale, global events, preferably at a high-growth technology company
  • Direct experience and ownership of producing various-sized events and budgets
  • Project management expertise
  • Proven ability to work in a fast-paced environment managing multiple stakeholders and concurrent programs
  • Resourceful, self-starter with a sense of urgency and strong work ethic
  • Ability to work on multiple projects at once, set priorities, work independently, problem-solve, improvise and function as part of a team that must perform under pressure
  • Cultivate strong relationships with key internal and external partners and display excellent communication skills with all stakeholders, including the ability to effectively delegate work across virtual teams and build strong peer relationships
  • Capability to work independently and with minimal direction, while showing initiative and delivering results that will wow your peers and leaders​
  • A strategic process-driven approach to managing programs for scale
  • Proven track record delivering against KPI's and OKR's
  • Comfortable learning and using new software tools
  • Accept changes with short notice and tolerate frequent interruptions
  • Superb prioritization skills to individually detect and deliver the most important things first
  • Excellent eye for detail

It's admired, but not required, if you have:
  • Experience from both corporate and event agency (especially with event management and execution)
  • Experience using Confluence, Jira, and Apple Keynote program
  • A sense of humor at the 11th hour

MORE ABOUT THE TEAM
Collaboration is our glue, whether it is working with engineering, design, project management or product marketing. From the smallest details to two year planning and vision, we're the meeting point of business, technology and customer engagement-and we love it every step of the way.
Atlassian. Powered by You.
We believe that the unique contributions of all Atlassians is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
More about our benefits
Whether you work in an office or a distributed team, Atlassian is highly collaborative and yes, fun! To support you at work (and play) we offer some fantastic perks: ample time off to relax and recharge, flexible working options, five paid volunteer days a year for your favourite cause, an annual allowance to support your learning & growth, unique ShipIt days, a company paid trip after five years and lots more.
More about Atlassian
Creating software that empowers everyone from small startups to the who's who of tech is why we're here. We build tools like Jira, Confluence, Bitbucket, and Trello to help teams across the world become more nimble, creative, and aligned-collaboration is the heart of every product we dream of at Atlassian. From Amsterdam and Austin, to Sydney and San Francisco, we're looking for people who want to write the future and who believe that we can accomplish so much more together than apart. At Atlassian, we're committed to an environment where everyone has the autonomy and freedom to thrive, as well as the support of like-minded colleagues who are motivated by a common goal to: Unleash the potential of every team .
Additional Information
We believe that the unique contributions of all Atlassians is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
All your information will be kept confidential according to EEO guidelines.
If your experience looks a little different from what we've identified and you think you can rock the role, we'd love to learn more about you.
Learn more about Atlassian's culture, interviewing flow, and hiring process by checking out our Candidate Resource Hub .
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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Atlassian Benefits Overview

Our offices are open, highly collaborative and yes, fun! To support you at work (and play) we offer some fantastic perks: ample time off to relax and recharge, five paid volunteer days a year for your favorite cause, plenty of food and drinks, ergonomic workstations, employer-paid insurance coverage for you and your family, pension and more.

We're a global company and each of our office locations also has its own unique perks and benefits. Some of our benefits vary slightly by location.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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