Qualtrics
At Qualtrics, our mission is to build technology that closes experience gaps.

Field Marketing Manager

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The Qualtrics XM Platform™ is a system of action that helps businesses to attract customers who stay longer and buy more, to engage and empower employees to do the best work of their lives, to develop breakthrough products people love, and to build a brand people can’t imagine living without.


Joining Qualtrics means becoming part of a team bold enough to chase breakthrough experiences - like building a technology that will be a force for good. A team committed to diversity, equity, and inclusion because of a conviction that every voice holds value, with a vision for representation that matches the world around us and inclusion that far exceeds it. You could belong to a team whose values center on transparency, being all in, having customer obsession, acting as one team, and operating with scrappiness. All so you can do the best work of your career.


We believe every interaction is an opportunity. Are we yours?

The Challenge

Qualtrics has an exciting opportunity for a marketer with deep field and event marketing knowledge and experience with enterprise marketing. We’re looking for someone who can take ownership of a dedicated field region, develop a strong marketing strategy, and execute a plan with unique experiences and campaigns that drive demand and revenue. 

Reporting into the Americas Marketing team, this marketer will closely partner with AMR marketing counterparts as well as the regional enterprise sales team and sales development representatives on events and account-based marketing initiatives to create a steady stream of pipeline across multiple product lines and industries. 

Our ideal candidate will be results driven and able to articulate previous successes with specific examples backed by data. They will thrive on big-picture, creative thinking as well as tactical execution, and be happiest in a fast-paced, high-growth environment.

The Expectation for Success

  • Own the overall strategic vision and execution of regional marketing plans that create new opportunities, build executive relationships, and impact revenue growth 
  • Think creatively and generate ideas to build robust, unique 1:1 and 1:Few campaigns
  • Partner with fellow field and ABM marketers, as well as sales and broader marketing counterparts to develop and deliver high-touch marketing programs that support multiple products and industries 
  • Create, execute, monitor a comprehensive follow-up strategy for each campaign and event to attain targets
  • Support the regional sales leads on logistics and execution for virtual and in-person event programs such as roundtables, meetups, workshops, executive dinners, etc.
  • Work cross-functionally with SDRs, sales, product, growth and digital marketing, customer success and many others to execute region-specific marketing plans
  • Work with Marketing and Revenue Ops teams to manage measurement of every program and its impact through Tableau reporting; evaluate event/campaign ROI, ensure department consistency in reporting, and present recommendations for improvement
  • Maintain weekly KPI and ROI reporting and dashboards for review across all events and campaigns
  • Manage projects in Asana and import details for all Field Marketing events and ABM motions
  • Manage and maintain invoicing process and accounting for events to ensure consistent tracking across all regions
  • Travel to select regions to provide onsite support for events as needed

Minimum Qualifications

  • Bachelor’s degree completed
  • 5-8 years previous marketing experience; including planning and coordinating field events and creating marketing plans
  • Proven experience in a B2B marketing and events role (enterprise software, SaaS, regional marketing a plus)
  • Self-motivated, able to work autonomously and proactively communicate across teams
  • Strong project management and organization skills with the ability to independently manage multiple initiatives at once
  • Innovative; able to bring new ideas and provide fresh perspectives on current field processes
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What are Qualtrics Perks + Benefits

Qualtrics Benefits Overview

We recognize the importance of a benefit program that focuses on overarching wellness for our team and their families. By providing a robust program, we ensure that our teams can do their best work. This means we've built comprehensive benefit programs for our global teams, curating options to fulfill a wide range of needs and to provide an effective security net for both our team and their dependents.

We use a benefits survey to help shape our benefits programs around what’s important to our people. We listen and aim to create inclusive, equitable packages that support our employees and their well-being. Our benefits include "the usual" - health care options, dental, and vision - alongside strong 401k options and other options like legal services, dependent care FSA accounts, transit FSA accounts, and others. We also have some stars of the show - our global employee assistance program, the global wellness reimbursement, our global mental health benefit, a global benefit for adoption and surrogacy, and the experience bonus program.  

Culture
Partners with nonprofits
We go beyond partnering with nonprofits. For Qualtrics, 5 For the Fight is our company's core nonprofit focus. Discover the whole story at www.5ForTheFight.org. We're #AllIn until cancer gives in.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Quarterly engagement surveys
In-person all-hands meetings
Every Monday we host our company all-hands. In the offices, there's a breakfast or snack, and we broadcast for everyone who isn't in. Topics range from performance updates to customer visits.
In-person revenue kickoff
President's club
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
In 2020, we launched our global unconscious bias program. We aim to provide our employees with the tools to block and tackle the various types of biases that exist.
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
We have ERGS championing people with disabilities, LGBTQ+, Veterans, Underrepresented Minorities, and Women's Leadership Development.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Our Wellness program includes not only an employee assistance program but, starting in 2022, will also include a Wellness bonus that employees can use on services to support their overall wellbeing.
Mental health benefits
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Equity grants are considered annually based on performance and seniority level, and undergo annual refreshes.
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Qualtrics's parental leave is 6 weeks for all parents. Birthing parents are given an additional 6-8 weeks and have the option to take 2 weeks off before delivery.
Family medical leave
Adoption Assistance
We reimburse up to $10000 for eligible adoption expenses and 6 weeks of paid leave for the parent who is taking the role as the primary caregiver.
Return-to-work program post parental leave
Company sponsored family events
Qualtrics has several events during the year that look to actively include our families, from the annual summer party to welcoming your family on-site for visits.
Fertility benefits
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Qualtrics offers unlimited sick days, which covers not only the employee but immediate family members. Kids are sick? Stay home without burning your vacation days.
Flexible time off
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
We serve catered lunch every day!
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Pet friendly
Recreational clubs
Relocation assistance
Fitness stipend
Qualtrics's Wellness Reimbursement is $300 per quarter for wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and much more.
Home-office stipend for remote employees
Qualtrics's Work From Home Stipend is $750 for new employees to use in their first 45 days of employment.
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We additionally cater snacks to the company all-hands meeting each week. You can expect to find semi-annual swag distributions (summer & winter), as well as swag giveaways in the offices. Our Benefits team has always looked to maximize our benefits. Our benefits packages and workspaces are always subject to revision—but only for the better.

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