Field Marketing Manager
From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.
Our Company
HVR, a Fivetran company, is the leading developer of a software platform that provides superior data integration solutions for data replication, continuity, migration and warehousing. HVR is designed to move large volumes of data fast, accurately, and efficiently in complex environments.
Our software solution replicates data between 30+ different technologies and platforms that our customers use. Data is the lifeblood of a modern organization. Our technology, along with Fivetran’s leadership in automated data integration, enables organizations to unlock their data silos by replicating data in real-time, between a multitude of mostly database technologies, on-premises and in the cloud. Common use cases include data lakes, data warehouses, and reporting environments.
As we build our team at HVR, we are committed to pursuing and bringing together a diverse workforce and creating a working environment of inclusion. We highly value our differences and we are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status, or any other status protected by ethics and the laws or regulations in the locations where we operate.
As part of the Fivetran team, HVR employees will be incentivized to help grow the combined business by receiving equity compensation in Fivetran that is subject to vesting.
Your Opportunity
We are looking for an enthusiastic marketer to drive regional awareness and lead generation for HVR. In this new position, you will develop integrated marketing programs that fuel the sales team and drive ROI.
You will develop regional field marketing plans from conception to execution, to drive market presence and influence HVR sales pipeline, through a variety of marketing channels, including field events, account-based programs, vertical/industry efforts, partner/ISV marketing and more. You will have a successful track record of fostering valuable partnerships with sales and driving opportunities through field marketing strategies and tactics.
Responsibilities
- Develop the regional field marketing plans to support regional sales objectives and grow the HVR customer base in North America
- Research, recommend and drive targeted marketing plans to bring together corporate programs, regional opportunities, and partner activities, including but not limited to field events, virtual events, establishing relationships with local user groups, channel events, and regional industry events/tradeshows.
- Work cross-functionally to oversee the timely execution of the field marketing plan.
- Ensure all activities achieve HVR standards, adhere to current messaging and remain within budget.
- Liaison with the lead development team to ensure there is alignment between the field marketing activity and lead follow-up.
- Partner with sales development team on target account strategies and ABM programs
- Develop relationships with existing customer for fulfillment of joint marketing agreements and future evangelist programs
- Forecast, evaluate, measure and report on marketing campaign effectiveness and ROI.
What you’ll bring
- Enthusiasm. Maintain a high level of excitement and enthusiasm when hosting events
- Strong and professional communication skills -- written, verbal, presentation
- Presentation & communication skills. Effectively communicate with cross functional teams and prospects.
Requirements
- Have at least 3-5 years of field marketing and/or event marketing experience
- Bachelor’s degree in business, marketing, or communications
- Enjoy working in teams and cross-functionally
Travel
Capable of traveling up to 50% travel may be required (post-COVID). Remote/home office work is possible the rest of the time
Perks of Working with Us
- Dental, and Health Insurance Benefits
- Life Insurance and Income protection and Retirement savings plan
- Equity in early-stage, Series C Startup
- A healthy work culture with excellent opportunities for professional and personal development.
- Working from home equipment stipend
- Family Leave Program
- Company happy hours and virtual Team building events
- Social/ Wellness/ Volunteer activities
We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.
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