Field Marketing Manager - SLED / Public Sector at Zscaler

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Company Description
Zscaler (NASDAQ: ZS) accelerates digital transformation so that customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange is the company's cloud-native platform that protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location.
With more than 10 years of experience developing, operating, and scaling the cloud, Zscaler serves thousands of enterprise customers around the world, including 450 of the Forbes Global 2000 organizations. In addition to protecting customers from damaging threats, such as ransomware and data exfiltration, it helps them slash costs, reduce complexity, and improve the user experience by eliminating stacks of latency-creating gateway appliances.
Zscaler was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. Zscaler's purpose-built security platform puts a company's defenses and controls where the connections occur-the internet-so that every connection is fast and secure, no matter how or where users connect or where their applications and workloads reside.
Job Description
The Zscaler SLED Field Marketing Manager is responsible for driving Marketing Contribution Pipeline by delivering thought-leadership, demand generation programs and experiences, in addition to relationship marketing that engages State, Local and Education prospects and customers. This role collaborates and partners closely with the Americas Marketing team, corporate marketing, channel marketing and sales organization to ensure alignment on overall plan and performance.
Key Responsibilities:
  • Develop and manage an annual U.S. SLED marketing plan that delivers engagements, meetings, and marketing contribution pipeline.
  • Act as the subject-matter expert and primary marketing contact for all SLED marketing
  • Develop a campaign and content roadmap for SLED. Work closely with the brand team to align creative and deliver messaging and content that is customized for this market. Drive placement across digital formats to ensure accurate and current content.
  • Execute a customer experience strategy leveraging global and regional events for both live and digital. Includes overall plan, project management, targeting, marketing operations, logistics management, communications, and performance management. Includes, but not limited to, industry trade shows, webinars, workshops, summits, customer and partner meetings.
  • Collaborate and partner with the U.S. State/Local Government and Education Sales team and channel account teams to align on target, segmentation and sales priorities in the region. This includes regular live and virtual meetings, planning sessions, and ongoing communications.
  • Work with the partner business development and channel marketing teams to understand best partner sales opportunities and develop co-marketing programs to drive business and increase partner engagement
  • Manage budgets, forecast and monthly performance scorecard (by objective and individual activity) with 100% accuracy.
  • Manage processes for marketing operations including campaign coding, lead flow set-up, customer journey, and program/event management.
  • Research, select, negotiate and manage contractors and/or agencies as required. Manage resources to complete projects and scope of work on time, within budget, with quality outcomes.

Qualifications
  • Bachelor degree
  • Minimum of 5-8 years of field marketing, demand generation, and/or customer marketing experience
  • Experience marketing to state, local and education markets/ or public sector is required
  • Proven experience in meeting or exceeding pipeline goals, and driving funnel-based programs
  • Must have strong interpersonal and communication skills to connect with customers, partners, and stakeholders.
  • A collaborative, team player with a "can do" positive approach
  • Thrives in a fast-paced, growth, environment with cloud and/or security experience
  • Deals with ambiguity and offers problem-solving and outside the box thinking
  • Strong planning, orchestration and project management capabilities to manage, prioritize, and deliver on key execution and deadlines
  • Travel up to 30% for internal and external meetings and events as needed.
  • Ability to time manage schedule and relationships in all required team, planning, performance, and sales meetings scoped for the role.

Additional Information
Why Zscaler?
We are playing in a rapidly growing 20B + TAM and huge market mega-shifts that leads directly to Zscaler; tracking a growth path similar to Salesforce, Workday, & ServiceNow. People who excel at Zscaler are smart, motivated and share our values. Ask yourself: Do you want to team with the best talent in the industry? Do you want to work on disruptive technology? Do you thrive in a fluid work environment? Do you appreciate a company culture that enables individual and group success and celebrates achievement?
If you said yes, we'd love to talk to you about joining our award-winning team!
Learn more at zscaler.com or follow us on Twitter @zscaler. Additional information about Zscaler (NASDAQ : ZS ) is available at http://www.zscaler.com. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
All your information will be kept confidential according to EEO guidelines.
#LI-MM1
What You Can Expect From Us:
  • An environment where you will be working on cutting edge technologies and architectures
  • A fun, passionate and collaborative workplace
  • Competitive salary and benefits, including equity

Why Zscaler?
People who excel at Zscaler are smart, motivated and share our values. Ask yourself: Do you want to team with the best talent in the industry? Do you want to work on disruptive technology? Do you thrive in a fluid work environment? Do you appreciate a company culture that enables individual and group success and celebrates achievement? If you said yes, we'd love to talk to you about joining our award-winning team.
Additional information about Zscaler (NASDAQ: ZS ) is available at https://www.zscaler.com .
Zscaler is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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Candidate Location Eligibility:
San Francisco, CA

Technology we use

  • Engineering
  • Sales & Marketing
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • PipedriveCRM
    • MarketoLead Gen

An Insider's view of Zscaler

What are some social events your company does?

Here at Zscaler, we know how to have fun! Many of us participate in events ranging from celebrating cultural events, Intern Expos, Family Fun Day, International Women's day, to organizational off-sites.

We are able to find ways to celebrate anything from annual Employee Work Anniversaries to being recognized as a Great Place to Work company!

Valerie

Talent Ops Specialist

What kinds of technical challenges do you and your team face?

One challenge my team faces is staying ahead in the ever-changing tech landscape. We’re tackling this by building a library of widgets, or carefully designed, reusable pieces of code, so we can keep our tech stack dynamic. The goal is to be able to plug these widgets into any of our products, reducing redundancy and keeping things loosely coupled.

Bettina

Software Engineer

What are Zscaler Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Pet Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Promote from within

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