As the Field Marketing Director, you will lead a dynamic, growing marketing team and will execute strategic programs across the US in the exciting new industry that is sports betting.

You will lead a team of local marketers that are identifying grass roots opportunities, managing street teams and developing events to drive mobile downloads of our sports betting app and visitation to our sportsbooks in our casinos

The local marketing teams are responsible for collaborating with both the GM’s in every market and the New Jersey based marketing team in annual planning, developing, managing and evaluating the local marketing plans for priority markets and driving overall business alignment in support of all marketing initiatives.  He/she will work closely with local street teams to identify and track goals around sign ups, funnel leads, and conversions:

What You Will Do:

• Lead a team of marketers that are located in every legalized sports betting market
• Oversee a local marketing strategy, including events and grassroots opportunities to drive digital and sportsbook customer acquisition.
• Build scalable, repeatable local marketing programs that convert casino goers to our digital apps.
• Continually experiment and introduce new approaches to local marketing to that engage customers and prospects in innovative ways.
• Evaluate and optimize iteratively based on business priorities and customer behavior and local needs.
• Track, measure, and analyze the local marketing campaigns and report results to the GMs and marketing leadership.
  

What You Will Need:

• 10 -15 years of integrated marketing experience
• Entrepreneurial experience. Willing to be a be a builder and add structure to a new and changing team
• Creative thinker and program builder with a positive can-do attitude
• Managed and mentored direct reports
• Proven track record of executing flawlessly
• Comfortable with travel
• Able to work in a fast-paced, highly matrix organization
• Comfortable in an environment where change is constant
• Casino experience a plus

 Other Minimum Qualifications:

• Ambition. Proactively seeks opportunities to learn & grow.
• Initiative. Acts and thinks beyond tasks to accomplish goals.
• Team Focused.  Ensures understanding, cooperation and consistency within and between departments.  Encourages collaboration and proactively builds rapport with others. Is easy to approach and talk to.
• Self-Awareness. Genuine understanding of personal strengths and weaknesses. 
• Environmental Radar. Understands how to get things done and when to involve others in decisions.
• Business Intelligence. Understands how our organization works.  Demonstrates an understanding of the key business metrics in his/her world.
• Problem finding. Routinely looks to improve services, processes, and strategies.
• Creativity. Takes advantage of difficult or unusual situations to develop unique approaches and useful
• Professionalism. Maintains composure amid challenges; develops, applies, and adheres to standard operating procedures.
• Functional Knowledge/Skills. Has the knowledge and skills to do the job at a high level of accomplishment.
• Effectiveness. Effectively manages work and resources to meet timelines and goals amid competing priorities. Consistently demonstrates organization and time management skills.
• Communication: Prepares clear, concise, and well-organized written and verbal communications. Demonstrates active listening. Provides timely and consistent follow-up.

Essential Job Functions:

• Fast paced environment, multiple tasks to be handled under time constraint.
• Must be able to handle a heavy business volume, and sensitive situations relating to team member and guest problems, in a timely manner.
• Ability to simultaneously manage several projects, and not be frustrated by changing priorities and unforeseen obstacles to achieving objectives.
• Respond to visual and aural cues.
• Must have manual dexterity to operate all office equipment.
• Must be able to maneuver around office and property.
• Must be able to work independently.
• Must be able to lift and carry 10 pounds.
• Must be able to bend, crouch, kneel, twist and work at a desk/counter when performing functions of the job.

More on William Hill US…

William Hill US, now part of Caesars Entertainment, currently operates sports betting in 18 US jurisdictions, an industry-leading 13 of which offer online sports betting. The combined companies have operations in The Bahamas, Colorado, Delaware, Florida, Illinois, Indiana, Iowa, Michigan, Mississippi, Nevada, New Jersey, New Mexico, New York, North Carolina, Pennsylvania, Rhode Island, Tennessee, Virginia, Washington DC, and West Virginia. William Hill US is the licensed sports betting provider for numerous casinos in Mississippi and New Mexico and is the exclusive risk manager for the Delaware and Rhode Island sports lotteries. The combined companies have numerous league partnerships, including MLB, NBA, NHL, and NFL, as well as national media partnerships with CBS Sports and ESPN. Marking a major milestone in American sports history, William Hill US opened the William Hill Sportsbook at Monumental Sports & Entertainment’s Capital One Arena in May 2021, becoming the first ever sports betting venue to open within a US professional sports facility.

William Hill provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally-recognized protected basis under federal, state or local laws.  William Hill complies with applicable federal, state, and local laws governing nondiscrimination in employment in every location in which the company has facilities.  This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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