Instacart

Instacart is the leading grocery technology company in North America

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Engagement Marketing Manager, Shopper CRM

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We're transforming the grocery industry

Instacart is the North American leader in online grocery and one of the fastest-growing companies in e-commerce. Since 2012, we’ve been working towards creating a world where everyone has access to the food they love and more time to enjoy it together.

Groceries delivered to your door in as little as an hour. It seems simple, right? Well, it’s more complex than that. From re-routing deliveries during snowstorms, to connecting customers with coupons and deals for their favorite brands, to updating over half a billion grocery data lines every night...our efforts bring Instacart closer to being the operating system for the grocery industry.

OVERVIEW

Our marketing team is highly analytical, moves fast and is focused on delivering quantifiable results. In this role, you will be responsible for driving CRM programs for Instacart’s Shopper marketing team. We’re looking for a talented Marketing Manager to join us to work directly with leadership and key stakeholders across Product, Engineering, Creative, and Data Science teams, and will be making a big impact on overarching company goals. Join us!

ABOUT THE JOB

Drive strategic growth initiatives focused on shopper lifecycle & engagement.
Lead conceptualizing, creating and managing retention and engagement initiatives via automated and personalized email marketing programs, push notifications, SMS and in-app messaging.
Manage CRM campaigns from end to end; strategy, requirement gathering, creative approach and optimizations, building, monitoring, reporting and analysis.
Develop a rigorous incentive and content testing agenda across lifecycle campaigns.
Create and monitor complex journeys, triggers and automations with static and dynamic content
Ensure campaigns (including tests, segmentation and complex personalization logic) are set up and deployed accurately in a timely manner.
Collaborate cross-functionally with Creative, Business Development, Product, Engineering, and Data Science to deliver compelling new personalized customer journeys

ABOUT YOU

3-5 years of experience managing CRM programs
Data-centric approach to analyze a marketing funnel; can identify and size different growth opportunities
Experience leveraging a complex marketing automation/CRM system like Braze, Iterable, Salesforce Marketing Cloud or Responsys
Deep knowledge in customer segmentation, list management, deliverability and CAN-SPAM laws
Creative and empathetic thinker; you care deeply about our customers and can build precise targeting as well as delightful, on-brand experiences.
Fluency in HTML/CSS to build and debug emails ahead of each send
Passion for data-driven marketing and building programs that drive incremental results
Team player and strong communicator
Excellent analytical and quantitative skills

Preferred Qualifications

SQL is a plus
Experience in the on-demand economy is a bonus

#LI-Remote

Accommodations & Accessibility

At Instacart, we strive to create an accessible and inclusive experience for all candidates. If you need assistance submitting an application through our career site due to a disability, please submit an Accommodations Request Form and someone from our team will reach out soon to see how we may be able to assist.

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Jennifer Sutton

Senior Director, Diversity, Equity & Belonging

GALVANIZING PROGRESS

A team that practices what they preach

Sutton steers a data-driven DEB strategy anchored by four pillars: workforce equity, workplace belonging, responsible citizenship and product inclusion. She embraces authenticity and champions uncomfortable but necessary conversations. “If we’re standing for anti-racist beliefs in our society, we need to be sure that none of those biases show up at work, in how we assess talent and as we build our business model," she said.

We truly believe that when people show up as their true selves and can lean in, it makes us a more innovative organization where we can move more quickly and ultimately be a stronger business.

Jamie Lancaster

Workplace Events Manager

FUELING CONNECTIONS

Uniting colleagues through shared passions

Lancaster works with Instacart ERGS through his events-focused role. He also co-leads its LGBTQIA+ ERG, Rainbow Carrots. “We’ve made efforts towards allyship, inclusivity and amplifying intersectional voices of the LGBTQIA+ community,” he said. Pride Month events (themed “Community: Connectedness in our now Virtual World”) included a fundraiser for nonprofit Rainbow Railroad, a Gin and Gender class, and guest speakers.

My involvement with the Rainbow Carrots ERG has given me the opportunity to influence the voice of LGBTQIA+ community on a corporate level and educate others in meaningful ways — providing a list of actionable items that speak to the difference between advocacy and allyship.

Xiao Guo

Director of Engineering

INVESTING IN OTHERS

A culture that is empowering for all

“I am passionate about empowering, mentoring and uplifting women in tech,” Guo said. A co-lead of Instacart’s largest ERG, Women@, she curated programming for Women’s History Month that included leadership talks and a “Rock Your Review” workshop. Additionally, she launched and leads the ERG’s engineering mentorship program aimed at sharpening participants’ technical skills and fueling career progression.

Many women and allies have mentored me throughout my career. I want to pay this mentorship forward and pass it on to the next generation of women in tech.

What are Instacart Perks + Benefits

Instacart Benefits Overview

Health & Wellbeing
At Instacart we offer generous employer contributions to healthcare for comprehensive medical, dental, vision and mental health. From flu-shot clinics to “take what you need” time off, we provide a holistic approach to supporting our employees' physical and emotional well being.

Family
We believe in supporting every parent within the Instacart family. Paid parental leave, flexible schedules, a grocery credit, and sweet baby swag are offered to new parents. We aim to support parents returning to work with on-site Mother’s Rooms, our Parents @ ERG, and events like Bring Your Child to Work Day.

Food
We donut take food (or food puns) lightly at here Instacart. From giving all employees a free Instacart Express membership to celebrating milestones and cultural heritage months with food, to hosting a monthly AMA with our CEO called "the Scoop" (featuring scoops of ice cream), food is baked into our daily lives.

Culture

Volunteer in local community

Our social impact program, Instacart Serves, aims to nourish our communities by helping to remove barriers to food access and enrich the lives of our communities through an annual volunteer week.

Partners with nonprofits

Instacart is committed to supporting the communities we serve and we are proud to team up with our giving partner Feeding America to combat food insecurity.

OKR operational model

Open office floor plan

Flexible work schedule

As a company, we’ve adopted a set of guidelines for managers to help accommodate caregivers on their teams including offering flexible schedules and extra time blocks throughout the day.

Diversity

Mandated unconscious bias training

We require all Instacart employees to complete a mandatory unconscious bias training. Our employee resource groups have also partnered together to launch a diversity and training program.

Diversity employee resource groups

At Instacart, we have five active Employee Resource Groups (ERGs): Nightshades (our Black ERG), Rainbow Carrots (our LGBTQ+ ERG), Saźon (our Latinx ERG), Parents@, and Women@.

Hiring practices that promote diversity

Health Insurance & Wellness Benefits

Flexible Spending Account (FSA)

Disability insurance

Dental insurance

Vision insurance

Health insurance

Life insurance

Wellness programs

Team workouts

Mental health benefits

Financial & Retirement

401(K)

Company equity

Charitable contribution matching

Child Care & Parental Leave Benefits

Generous parental leave

We offer 12 weeks of paid parental leave for employees who become parents (through birth, adoption, or foster care) to support them and their families as they take on their new role as a parent.

Family medical leave

Adoption Assistance

We provide Family Planning benefits for all types of families, including but not limited to fertility planning, surrogacy support, adoption services, care navigation, and reproductive technology.

Company sponsored family events

We partner with our Parents@ community to host virtual events and programming for families such as cooking classes, arts and craft kits delivered, and magic shows over Zoom.

Vacation & Time Off Benefits

Unlimited vacation policy

Paid holidays

Office Perks

Commuter benefits

Company-sponsored outings

Free daily meals

Free snacks and drinks

Company-sponsored happy hours

Relocation assistance

Home-office stipend for remote employees

We have a $600 stipend for outfitting your home office, as well as monthly phone & internet reimbursement.

Professional Development Benefits

Job training & conferences

We offer free Udemy subscriptions for every employee to allow them to develop new skills and foster existing ones by enrolling in a wide array of courses. We also have a dedicated L&D Team.

Tuition reimbursement

Lunch and learns

Promote from within

Online course subscriptions available

Customized development tracks

Additional Perks + Benefits

Our programming and benefits are constantly evolving to meet the needs of our growing team. We introduce new benefits each year, and add new programs to celebrate cultural heritage, give back to the community, and celebrate our teams.

Our Instacart Serves social impact program is one of the most active across the company. We aim to nourish our communities by helping to remove barriers to food access and enriching the lives of our communities through an annual volunteer week of service, grocery donations, disaster relief, and giving campaigns.

The Instacart Serves program focuses support across 3 main areas:

- Food Insecurity: The majority of our philanthropic support is dedicated to helping to remove barriers to food access and hunger relief with our primary giving partner, Feeding America. We recognize that food insecurity disproportionately affects diverse communities and we also work to raise awareness for this growing inequity.

- Supporting Traditionally Marginalized Communities: We are committed to standing up for injustice and equity, supporting organizations that challenge economic justice, and uplifting traditionally marginalized communities.

- Disaster Relief: In the event of natural disasters which severely impact the communities we serve, we provide disaster relief through financial or grocery donations to centers and organizations supporting evacuees and first responders.

View full list of perks + benefits

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