JPMorgan Chase
Columbus, OH

Engagement Marketing-Lower Mass Segment at JPMorgan Chase

| Columbus, OH
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Job Description The Engagement marketing team is responsible for developing customer engagement strategies throughout the customer lifecycle. We are seeking to expand our team with a talented marketing leader who will build customer engagement strategies to increase retention, financial health, and digital adoption while deepening customer relationships across the Consumer Bank and delighting our customers throughout their journey. This Marketing Manager role will support the Lower Mass customer segment focused on delivering advice, convenience and security to our customers.
Key responsibilities include:
  • Identify opportunities to improve the customer experience, drive innovation and deliver business results
  • Lead campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives for the Lower Mass customer segment and the customer lifecycle
  • Develop an engagement strategy engine utilizing omni-channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channels
  • Partner with Digital, Marketing, Product, and Sales organizations with key focus on segment-specific needs
  • Create test and learn agenda with high degree of autonomy
  • Recommend solutions and testing plans to improve customer experience, focused on removing customer pain points and roadblocks
  • Partner with Analytics team to build robust performance score card to continually evaluate and optimize program objectives and results
  • Partner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation

The right person for this role:
  • Is highly curious and never settles for good enough
  • Is data driven and analytical, while also being a creative thinker
  • Is relentlessly focused on the customer experience
  • Is focused on how marketing drives quantifiable business results
  • Is vigorous in their management of details and financials
  • Loves testing, learning, and taking calculated risks
  • Likes to build from ground up - has a startup mentality
  • Is eager to roll up their sleeves to set strategic direction as well being involved with implementation
  • Always focuses on the big picture, considering impacts outside their given initiatives
  • Has deep expertise across all communication channels, including web, mobile, email, and paid/display media

Additional requirements:
  • 4-year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management
  • 5-7 years of marketing experience with proven track record in direct-to-consumer or digital marketing strategy, innovation and customer experience
  • Deep knowledge across all communication channels including web, email, SMS, push notifications, in-app messaging, and paid/display media
  • Financial services industry experience a plus
  • Develops strong partnerships; leads through collaboration; recognized as a team player
  • Proven ability to take initiative, influence others, and achieve results
  • Skilled and comfortable at working in a highly matrixed organization
  • Strong analytical, problem solving and planning skills
  • Excels at managing multiple initiatives simultaneously within tight deadlines
  • Comfortable with continuously changing priorities
  • Excellent written and verbal presentation skills - especially for C-suite audiences
  • Highly proficient in Microsoft Excel and Power Point

About Us Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. These requirements may include sharing information in the firm's vaccine record tool, vaccination or regular testing, mask wearing, social distancing and daily health checks. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests.
Equal Opportunity Employer/Disability/Veterans
About the Team Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.
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Technology we use

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What are JPMorgan Chase Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Diversity
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Game Room
Professional Development Benefits
Tuition Reimbursement
Diversity Program

An Insider's view of JPMorgan Chase

What’s the vibe like in the office?

My favorite thing about JPMorgan Chase is the vast number of problems we solve, and the diversity it takes to do that. Moving money, enabling payments and producing a world class customer experience are just a fraction of what we work on. Because the office is so casual and open, I get to participate in discussions on all of this.

Nick S.

Executive Director, Software Engineering

What projects are you most excited about?

As one of the largest financial institutions in the world, our scope of impact is huge. Knowing that a system we deliver is responsible for things millions do daily such as paying for groceries, withdrawing cash, or getting a loan pushes us toward solutions that scale, which is the most challenging but also the most rewarding part of our projects.

Edwin T.

Executive Director, Site Reliability Engineering

How does the company support your career growth?

JPMorgan has helped me develop as a professional – both as a technologist and as a business leader. I have taken advantage of executive leadership training and development aligned to the firm’s culture of “How We Do Business.” I feel good about working for a firm that invests in its #1 asset – US!

Lupe C.

Executive Director

How do you empower your team to be more creative?

Empowerment for Idea generation, problem solving and innovation is best coming from those who do the work. I engage my technologist in high profile work and foster an environment where ideas are welcome. Empowerment of our technologists is the key to success. Teams dig in, innovate and identify ways to create a better client experience.

Dawn T.

Managing Director, Software Engineering

How does the company support your career growth?

Working at JPMC has been a wonderful experience. I love how much JPMorgan Chase cares about its communities by offering support of technologists to local non-profit organizations through social innovation programs. The company also invests in its employees and provides many learning opportunities to us.

Meng M.

Software Engineer

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