Qualtrics
At Qualtrics, our mission is to make business more human.

Email Marketing Strategist

Sorry, this job was removed at 12:57 p.m. (CST) on Thursday, August 4, 2022
Find out who's hiring in Dallas, TX.
See all Marketing jobs in Dallas, TX
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

The Qualtrics XM Platform™ is a system of action that helps businesses to attract customers who stay longer and buy more, to engage and empower employees to do the best work of their lives, to develop breakthrough products people love, and to build a brand people can’t imagine living without.


Joining Qualtrics means becoming part of a team bold enough to chase breakthrough experiences - like building a technology that will be a force for good. A team committed to diversity, equity, and inclusion because of a conviction that every voice holds value, with a vision for representation that matches the world around us and inclusion that far exceeds it. You could belong to a team whose values center on transparency, being all in, having customer obsession, acting as one team, and operating with scrappiness. All so you can do the best work of your career.


We believe every interaction is an opportunity. Are we yours?

The Challenge

Qualtrics is experiencing incredible growth through the delivery of an exceptional product, and world-class sales and marketing efforts. An Email Marketing Strategist supporting the Americas Region will own, build, maintain, optimize, and improve our email programs and campaigns, while helping maintain the future growth and infrastructure of the channel and Americas database. This will require a dynamic and detail-oriented email marketer who can learn quickly, drive requests, work at scale with global partners, and execute email delivery independently – with acute attention to detail – in a fast-paced environment.

The Expectation for Success

  • Be a subject matter expert and provide strategy and best practices for email deliverability, content, and builds to ensure optimal performance and drive demand
  • Project manage content and creative to create and deploy emails in a timely manner
  • Build, maintain, and regularly provide updates to key stakeholder regarding email programs and campaigns that can inform data-driven decisions or provide recommendations for improvements and efficiencies
  • Partner with the analytics team to create reporting that can inform optimization efforts, highlight pipeline influence, and identify new areas of growth for the lifecycle program
  • Partner with global email team on engagement, deliverability, and segmentation programs and campaigns
  • Build effective target audiences and segments to drive email engagement.
  • Craft and execute A/B tests, manage a comprehensive testing calendar, analyze results, and advise on improvements with campaign partners. 
  • Perform email rendering tests across devices and email clients to ensure that emails display correctly across our lead database.
  • Provide regular campaign performance reports for all product lines that include open rate, click rate, conversion rate, unsubscribes, pipeline, etc. 
  • Proactively analyzing email performance results in connection to campaign (webinar regs, etc) to identify issues or opportunities for improvement
  • Partner with marketing ops to ensure campaign consistency and lead flow
  • Partner to support campaign operations for better visibility into campaign lifecycle and coverage for PTO

Qualifications & Requirements

  • Minimum 3 years of hands-on email marketing experience (Marketo preferable)
  • Experience proofing and editing email copy and creative for demand generation
  • Strong project management skills and ability to coordinate and action multiple requests at a given time 
  • Proven track record in a fast-paced environment and organizational skills to manage multiple projects with flawless execution, delivering under a tight deadline 
  • A high degree of initiative, self-motivation and resourcefulness
  • Strong analytical skills and experience with actionable reporting for stakeholders
  • Experience working within a matrixed organization with multiple teams like global, regional, customer success, partner teams, with varying KPIs 
  • Technically capable, excellent communicator, and a desire to improve processes
  • Proficiency with Marketo; Marketo Certification a plus
  • Salesforce knowledge a plus
  • Knowledge of Validity Deliverability tools a plus
  • Bachelor’s or master’s degree
See More
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

What are Qualtrics Perks + Benefits

Qualtrics Benefits Overview

We recognize the importance of a benefit program that focuses on overarching wellness for our team and their families. By providing a robust program, we ensure that our teams can do their best work. This means we've built comprehensive benefit programs for our global teams, curating options to fulfill a wide range of needs and to provide an effective security net for both our team and their dependents.

We use a benefits survey to help shape our benefits programs around what’s important to our people. We listen and aim to create inclusive, equitable packages that support our employees and their well-being. Our benefits include "the usual" - health care options, dental, and vision - alongside strong 401k options and other options like legal services, dependent care FSA accounts, transit FSA accounts, and others. We also have some stars of the show - our global employee assistance program, the global wellness reimbursement, our global mental health benefit, a global benefit for adoption and surrogacy, and the experience bonus program.  

Culture
Partners with nonprofits
We go beyond partnering with nonprofits. For Qualtrics, 5 For the Fight is our company's core nonprofit focus. Discover the whole story at www.5ForTheFight.org. We're #AllIn until cancer gives in.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Quarterly engagement surveys
In-person all-hands meetings
Every Monday we host our company all-hands. In the offices, there's a breakfast or snack, and we broadcast for everyone who isn't in. Topics range from performance updates to customer visits.
In-person revenue kickoff
President's club
Flexible work schedule
Remote work program
Qualtrics team members can work in a different office for up to 2 weeks per year.
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
In 2020, we launched our global unconscious bias program. We aim to provide our employees with the tools to block and tackle the various types of biases that exist.
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
We have ERGS championing people with disabilities, LGBTQ+, Veterans, Underrepresented Minorities, and Women's Leadership Development.
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Our Wellness program includes not only an employee assistance program but, starting in 2022, will also include a Wellness bonus that employees can use on services to support their overall wellbeing.
Mental health benefits
Transgender health care benefits
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Equity grants are considered annually based on performance and seniority level, and undergo annual refreshes.
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave
Generous parental leave
Qualtrics's parental leave is 6 weeks for all parents. Birthing parents are given an additional 6-8 weeks and have the option to take 2 weeks off before delivery.
Family medical leave
Adoption Assistance
We reimburse up to $10000 for eligible adoption expenses and 6 weeks of paid leave for the parent who is taking the role as the primary caregiver.
Return-to-work program post parental leave
Company sponsored family events
Qualtrics has several events during the year that look to actively include our families, from the annual summer party to welcoming your family on-site for visits.
Fertility benefits
Vacation + Time Off
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Qualtrics offers unlimited sick days, which covers not only the employee but immediate family members. Kids are sick? Stay home without burning your vacation days.
Flexible time off
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
We serve catered lunch every day!
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Pet friendly
Recreational clubs
Relocation assistance
Fitness stipend
Qualtrics's Wellness Reimbursement is $300 per quarter for wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and much more.
Home-office stipend for remote employees
Qualtrics's Work From Home Stipend is $750 for new employees to use in their first 45 days of employment.
Mother's room
Onsite gym
Professional Development
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We additionally cater snacks to the company all-hands meeting each week. You can expect to find semi-annual swag distributions (summer & winter), as well as swag giveaways in the offices. Our Benefits team has always looked to maximize our benefits. Our benefits packages and workspaces are always subject to revision—but only for the better.

On top of it all? We offer an annual "Experience Bonus" for our team to go and make an experience of their own one to remember. There's no better way to know how to deliver great experiences than by having one yourself.

More Jobs at Qualtrics

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about QualtricsFind similar jobs like this