Email Marketing Specialist
Realtor.com®, a leading online destination for real estate services, has acquired Avail. This role will align with the Avail team, the newest addition to the realtor.com® network. Avail offers a software platform with a complete set of tools, guidance, and best in class educational content providing landlords with everything they need to be confident and professional.
The opportunity with Avail is huge. There are currently 32 million landlords and tenants in the United States who transact in the rental property market. Avail is building a world-class team to help us transform this fragmented industry, one rental unit at a time.
The Role
Avail (Part of The Realtor.com Network)is seeking an Email Marketing Specialist. As an Email Marketing Specialist, you’ll write email copy, build email templates, and execute email automations and workflows. Optimizing email performance is a big part of this role, so having a firm grasp on developing ideas to test, implementing tests, and measuring results is crucial. You’ll work directly with the Manager, Product Marketing to execute A/B tests across campaigns, templates, and subject lines. The role will be on the marketing team, but you’ll also get the opportunity to work with the Avail Success and Product team. Email plays an important role in the buyer’s cycle for Avail, so you’ll initiate and manage projects spanning throughout all stages of the sales funnel.
ROLE EXPECTATIONS
- Study Avail products and the benefits offered to landlords and tenants
- Work with our product and marketing teams to promote products effectively
Increase engagement and retention rates of customers
Overall management of our email databases
Take ownership of all email creation and management for the full lifecycle of leads and customers, including monthly newsletters and transactional emails
QUALIFICATIONS
- In-depth understanding of how email can be used to nurture, activate, and retain customers
Experience testing subject lines, body copy, and other A/B tests
Ability to build email marketing reports and perform basic campaign analysis
Familiarity with UTM and other link modifiers used for tracking marketing performance
Knowledge of setting up email automations
Familiarity and some experience with email workflows, leveraging triggers and events to segment audiences
Basic HTML, CSS, and Javascript capabilities
2-3 years of email or product marketing experience
NICE TO HAVES
- Product-led growth experience
Both agency and in-house marketing experience
Passion for real estate investing, property management, landlording, or real estate in general
Knowledge of real estate and/or proptech landscape
Knowledge and experience working Segment and Mixpanel
Experience using Airtable and Trello
About realtor.com
At realtor.com®, we believe that everyone deserves a home of their own. We’re a community of nearly 2,000 employees who work hard to ensure that from the moment someone starts dreaming about a new home, to the moment they walk in the door and beyond, we’re there to lend a helping hand. Every month, over 85 million people trust us with their journey home by visiting our site and mobile apps, and we’d love to have you join our team to help.
We’ve got great offices in the U.S. and Canada with lots of sweet jobs to choose from, so we’re hoping you’ll join us on our journey to make buying, selling, renting, and living in homes easier and more rewarding for everyone.
Let’s make a difference, together. For Real.