Overview
The Email Marketing Specialist will help to grow and maintain our email marketing program. You will be a subject matter expert on email marketing building comprehensive email programs to drive PennyMac's business goals. This position is key to providing cross-departmental support, audience segmentation and targeting, building and sending email campaigns, testing and reporting, and supporting email policies and best practices. This is a great opportunity to bring your email systems experience to a growing organization. Experience in mortgage or similar industries a plus, but not required.
Job Description

• Production and execution of all email and SMS campaigns, including building emails from templates and HTML, asset coordination, QA and
• scheduling.
• Support various strategic programs via manual and triggered campaigns across the customer lifecycle including new customer acquisition, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals
• Manage and execute against email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts and internal stakeholders. Communicate and coordinate changes to the marketing calendar across departments.
• Drive message and content personalization using available customer data such as customer behavior and purchase history.
• Devise and execute A/B tests, manage testing calendar, record results and advise on improvements. Testing includes subject lines, message content, CTAs, customer segments, send time and new features intended to drive performance lift.
• Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices
• Mitigate email and SMS frequency between program touchpoints to minimize database churn. This includes marketing campaigns, triggered emails, promotional emails and transactional emails.
• Constantly look for new ways to improve overall programs through new technology, tools, partners, trends and best practices.
• Monitor deliverability and list hygiene in order to minimize unsubs, subscriber list health and any ISP/inbox delivery issues.
• Perform render testing across devices, email clients and ISPs to ensure that emails are rendering correctly.
• Provide regular reporting on campaign performance including opens, clicks, conversions, revenue, unsubscribes, etc. Identify low performance and advise on actionable opportunities for improvement.

Ideal Candidate will have the following:

• Bachelor's degree in Marketing or adjacent field, or equivalent education, training and/or work-related experience.
• 2+ years managing an email marketing program and hands-on experience using ESPs and automation tools such as Salesforce, Bronto, Listrak, Bluecore, Cheetah etc.
• A creative eye when it comes to email content including subject lines, preheaders, body copy, CTAs and content.
• Strong project management skills and can take projects from ideation to execution, outlining a project plan and timeline to execute against.
• Analytically minded and constant desire to improve KPIs and drive against goals. Familiarity with tools such as Google Analytics, UTM tracking and tagging, ESP dashboards and other marketing analytics tools.
• Self-starter and resourceful, with ability to find creative solutions to challenges, deal with ambiguity, able to adapt to changes and move campaigns and projects forward at times with minimal direction.
• HTML/CSS knowledge is a plus.
• Excellent communication skills with ability to clearly articulate impact and work cross-functionally across multiple internal teams.
• You will thrive in a fast-paced, iterative, metric driven environment; be comfortable owning revenue targets.
• Demonstrated ability to build and maintain excellent working relationships with vendors, partners, and internal teams.