Email Marketing Specialist
Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract.
As a company, we constantly challenge what’s possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations.
This is what you'll do:
The Email Marketing Specialist will be responsible for overseeing and executing email marketing communications. This role will manage the creation and modification of templates, accurate and timely email sends, implementation of new campaigns, management, and maintenance of email lists, as well as assist with reporting and analytics. Additionally, the candidate will assist in the development of tools, processes, and frameworks to further best practices and deliver operational efficiencies.
- Oversee marketing email operations and deployment
- Interface with multiple internal stakeholders to execute email campaigns and programs aimed at our customer
- Manage the production of email campaigns, including basic HTML templates, list segmentation, and exclusion/inclusion lists
- Partner with the CRM team on data requests and segmentation needs
- QA processes to ensure emails are accurate and deployed on time
- Monitor and maintain email deliverability best practices
- Identify and develop new automations and/or triggers to increase customer engagement and customer lifetime value
- Support Senior Manager in the day-to-day operations in marketing automation and customer journeys
this is what you'll need:
- 3 - 5 years of experience in email marketing or marketing automation
- Proficiency in HTML and CSS
- Data-oriented, strong understanding of segmentation and marketing automation
- Demonstrated understanding of email marketing best practices
- Strong communication skills (written and verbal) and a proven track record of highly effective collaboration
- High energy with the ability to juggle multiple priorities under pressure and tight deadlines in a fast-paced, changing environment
- Salesforce Marketing Cloud experience a plus
- A desire to make the world a better place
This is where you'll work:
Department: Marketing
Location: SoCal
Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.
Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at [email protected].
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