Email Marketing Manager at KAYAK (Remote)

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Link-Building/B2B email experience

About us 

KAYAK, part of Booking Holdings (NASDAQ:  BKNG), is the world’s leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car, cruise, or vacation package. We’re also redefining the in-travel experience with our app and new accommodation software. For more information, visit www.KAYAK.com.

As an employee of KAYAK, you will be part of a global network that includes OpenTable and KAYAK's portfolio of metasearch brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined. Many employees are dedicated to one brand, but we all have the benefit of using each others strengths and insights. Together, we're able to help people experience the world through dining and travel.

Role Summary:

We are looking for an expert people manager to join our outreach communications team that runs different communications campaigns such as our awards program with the goal of link-building for SEO and traffic generation. You will lead a group of outreach specialists working remotely and drive the planning new outreach campaigns, and improving our email flows, tools, and automations. This is an opportunity to work with a variety of teams to develop, test, run, and analyze campaigns.

Responsibilities

  • Lead and mentor a team of email marketing specialists (remote, in multiple timezones) on a day to day basis working to reach our link/PR acquisition targets

  • Responsible for managing the daily operations of the email outreach team, including list management, testing, and optimization

  • Setting up flows and automations in our email marketing platform, test and make sure the campaigns run without glitches

  • Deliver and maintain analytics reporting that measures the performance of each campaign and own email campaign insights on a weekly, monthly, and annual basis

  • Build emails using HTML or pre-existing templates (no coding required)

  • Develop A/B testing experiments and optimize campaigns based on their outputs

  • Comfortable multitasking to ensure that goals are met in a timely way


Qualifications

  • Experience in B2B email marketing, including email marketing platforms, CRM, deliverability, email outreach list management, and standard methodologies

  • Prior success with email campaigns, email automation, content personalization that have improved conversion/engagement

  • Experienced knowledge of developing email templates with personalized multifaceted content elements, lit segmentation

  • Basic HTML skills to understand how to implement content into websites/emails.

  • Ability to run and prioritize multiple projects and work in a fast-paced environment.

  • Outstanding attention to detail

  • High level of team management experience

Diversity and Inclusion

We aspire to have a workplace that reflects all of the diverse communities we serve. We know that when we have diverse teams we produce more creative ideas, products, and better outcomes for our team members. OpenTable/KAYAK is proud to be an Equal Opportunity Employer, and we welcome and encourage candidates from all backgrounds and experiences to apply for roles on our team. Whoever you are, just be you.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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