Email Marketing Manager at GitHub (Remote)

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GitHub is looking for an Email Marketing Manager to lead global email marketing strategy and execution. The Email Marketing Manager will collaborate with Marketers and Marketing Operations to execute email campaigns across key customer segments, personas, and geographies. Our ideal candidate has expertise with email marketing channel ownership, including audience segmentation, multi-touch strategy, A/B testing, and optimization for key email KPIs. Above all, the ideal candidate will build and optimize email campaigns that delight and add value to GitHub prospects and customers.

Responsibilities:

  • Email Campaign Calendar and Roadmap: Collaborate with Marketing Managers to develop and document an email campaign calendar and roadmap. Optimize the calendar for customer experience and engagement. 
  • Campaign Creation and Deployment: Work with key stakeholders to understand audiences and priorities. Build multi-touch email programs, audiences, and assets for Marketing Operations to launch. Advise Marketing Operations on A/B testing to improve KPIs: reduce unsubscribe rates, hard bounce and soft bounce rates; and increase open and click-through rates. 
  • Maintain Email Campaign Health: Build and monitor reports across active email campaigns to ensure they’re functioning properly and actively address issues affecting program health and deliverability.
  • Establish Email Best Practices and Drive Channel Consistency: Monitor all email programs and work to implement best practices and consistency. 
  • Stakeholder Collaboration: Collaborate with Marketing Managers, Product Managers, and other internal stakeholders to create impactful email campaigns.

Basic Qualifications

  • 3+ years of Email marketing experience developing automated and personalized marketing emails and triggered workflows (drip and nurture) for acquisition, engagement, and/or adoption campaigns
  • 1+ years' experience designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs
  • 1+ years' experience with Salesforce

Preferred Qualifications

  • Deep technical knowledge of email best practices and A/B testing methodologies 
  • HTML Knowledge preferred
  • Have hands on experience in Eloqua, Pardot or Market

Minimum salary of $73,500 to maximum $156,000 + bonus + equity + benefits.
Note: Disclosure as required by sb19-085 (8-5-20) of the minimum salary compensation for this role when being hired in Colorado.

Who We Are:

GitHub is the developer company. We make it easier for developers to be developers: to work together, to solve challenging problems, and to create the world’s most important technologies. We foster a collaborative community that can come together—as individuals and in teams—to create the future of software and make a difference in the world.

Leadership Principles:

Customer Obsessed - Trust by Default - Ship to Learn - Own the Outcome - Growth Mindset - Global Product, Global Team - Anything is Possible - Practice Kindness

Why You Should Join:

At GitHub, we constantly strive to create an environment that allows our employees (Hubbers) to do the best work of their lives. We've designed one of the coolest workspaces in San Francisco (HQ), where many Hubbers work, snack, and create daily. The rest of our Hubbers work remotely around the globe. Check out an updated list of where we can hire here: https://github.com/about/careers/remote

We are also committed to keeping Hubbers healthy, motivated, focused and creative. We've designed our top-notch benefits program with these goals in mind. In a nutshell, we've built a place where we truly love working, we think you will too.

GitHub is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people of all walks of life. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or any other differences. Also, if you have a disability, please let us know if there's any way we can make the interview process better for you; we're happy to accommodate!

Please note that benefits vary by country. If you have any questions, please don't hesitate to ask your Talent Partner.

#LI-POST

More Information on GitHub
GitHub operates in the Software industry. The company is located in San Francisco, CA. GitHub was founded in 2008. It has 3232 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Dental Benefits, Vision Benefits, Health Insurance Benefits, Life Insurance and 401(K). To see all 197 open jobs at GitHub, click here.
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