GRAIL is a healthcare company whose mission is to detect cancer early, when it can be cured. GRAIL is focused on alleviating the global burden of cancer by developing pioneering technology to detect and identify multiple deadly cancer types early. The company is using the power of next-generation sequencing, population-scale clinical studies, and state-of-the-art computer science and data science to enhance the scientific understanding of cancer biology, and to develop its multi-cancer early detection blood test. GRAIL is headquartered in Menlo Park, CA with locations in Washington, D.C., North Carolina, and the United Kingdom. GRAIL, LLC is a wholly-owned subsidiary of Illumina, Inc. (NASDAQ:ILMN). For more information, please visit www.grail.com.

GRAIL is hiring an Email Marketing Manager who is an expert in all things email communication for our audience groups which are B2B, B2C and B2B2C. This person will be passionate about implementing all aspects of our promotional email strategy to all audiences, while also assisting in our transactional email processes for the Galleri test, GRAIL’s multi-cancer detection product. You have a zeal for our mission and want to join an early stage company where they get to help build this function from the ground up.

You will:

• Help build the email nurture/lead generation journeys for all audiences with respective business leads on the product/audience teams and our agency partners, providing content and email standard methodology guidance as needed.
• Responsible for completing B2B customer, patient and provider-based email campaigns.
• Create compelling gated content emails that drive engagement turning into leads.
• Lead the email communication calendar across multiple teams, ensuring our email deployments are optimized at a recipient-friendly cadence.
• Monitor full funnel campaign performance and present results and recommendations to the team in monthly and ad-hoc reporting.
• Ensure email templates are mobile-friendly, and optimized in accordance with email standard methodologies and GRAIL compliance
• Once email campaigns are launched, they need to constantly be optimized. You are results focussed.

Your background should include:

• 8+ years in an email management role serving B2B and B2C audiences using Salesforce tools including Pardot and Marketing Cloud (Health Cloud experience is nice to have).
• Deep experience in lead scoring based on audience behaviuors.
• Bachelor’s Degree or equivalent.
• A keen attention to details with an orientation toward being a brand steward.
• Strong data analysis skills. Experience devising and executing A/B testing and improving email performance over time that align with our KPI’s.
• Strong understanding of data privacy surrounding email compliance including CAN-SPAM, GDPR and CCPA.
• Knowledge of standard email marketing methodologies for deliverability, subscriber list health, email creative execution, customer segmentation, dynamic and conditional content build-out and personalization.
• Share successful emails that they deployed and discuss what made them successful.
• Proficiency with basic HTML/CSS editing and tools such as Litmus.
• Shown ability to collaborate and work cross-functionally to get results in a matrixed, fast-paced environment.
• A shown self-starter who can lead and run projects end to end and drive results, while frequently aligning their partners.




Preferred Qualifications:

• Knowledge of CRM (Salesforce) and related CRM integration technology.
• A range of experience from early stage startups to large brand email experience.
• Experience with Mailchimp and Outreach
• Healthcare and/or highly regulated business sector experience a plus.
• Experience with an aspirational/emotional business where email content was a big part of driving revenue and brand adoption is also ideal

GRAIL is an Equal Employment Office and Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status. We will reasonably accommodate all individuals with disabilities so that they can participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Following extensive monitoring, research, consideration of business implications, and advice from internal and external experts, GRAIL has made the decision to require all U.S. employees receive the COVID-19 vaccines as a condition of employment. “Full vaccination” is defined as two weeks after both doses of a two-dose vaccine or two weeks since a single-dose vaccine has been administered. Anyone unable to be vaccinated, either because of a sincerely held religious belief or a medical condition or disability that prevents them from being vaccinated, can request a reasonable accommodation.