Email Marketing Manager
Employee Applicant Privacy Notice
Who we are:
Welcoming, collaborative and having the opportunity to make an impact - is how our employees describe working here. Galileo is a financial technology company that provides innovative and revolutionary software products and services that power some of the world's largest Fintechs. We are the only payments innovator that applies tech and engineering capabilities to empower Fintechs and financial institutions to unleash their full creativity to achieve their most inspired goals. Galileo leads its industry with superior fraud detection, security, decision-making analytics and regulatory compliance functionality combined with customized, responsive and flexible programs to accelerate the success of all payments companies and solve tomorrow's payments challenges today. We hire energetic and creative employees while providing them the opportunity to excel in their careers and make a difference for our clients. Learn more about us and why we work here at https://www.galileo-ft.com/working-at-galileo.
The role:
We are looking for a passionate and experienced Email Marketing Manager to increase awareness of Galileo, grow the business development pipeline and to drive lead conversion. You’ll be responsible for planning and developing our overall email marketing strategy and ensuring that our business goals are met. Your role is to reach partners, clients and prospects through email campaigns (that are tied to omni-channel experiences) with the end goal of building our marketable universe. The ideal candidate is a self starter with B2B, financial services marketing experience.
What you’ll do:
- Develop and implement overall email marketing strategy; determine email marketing KPIs
- Comply with email marketing laws and regulations
- Create lead nurture campaigns based on previous email engagement and website interactions
- Implement drip campaigns using segmentation strategy and buyer’s journey
- Develop and write concise, compelling copy that resonates with partners, clients and prospects
- Upgrade email templates and landing pages using graphics, personalization and other advanced features
- Test, measure, analyze and report campaign performance
- Ensure end to end tracking for attribution reporting
- Work collaboratively with other cross-functional teams (Business Development, Product, etc.)
- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email
What you’ll need:
- 5-7 years marketing automation experience in Marketo; Marketo Certified Expert preferred
- 5-7 years of B2B marketing experience in financial services, payments or fintech
- Strong working knowledge of Salesforce
- Strong understanding of performance driven marketing best practices
- Strong copywriting, editing, campaign-building skills
- Excellent verbal communications skills
- Strong attention to detail and organizational skills
- Self-starter with ability to work with a distributed team
- Bachelor's degree
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Why you’ll love working here:
- Competitive salary packages and bonuses
- Comprehensive medical, dental, vision and life insurance benefits
- Generous vacation and holidays
- Paid parental leave for eligible employees
- Retirement plans and education on retirement planning
- Monthly contribution up to $200 to help you pay off your student loans
- Great health & well-being benefits including: telehealth parental support, subsidized gym program
- Fully stocked kitchen (snacks and drinks)
Galileo Financial Technologies provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.