Email Marketing Manager at Plexus Worldwide (Phoenix, AZ)

| Phoenix – Mesa – Scottsdale, AZ
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Plexus Worldwide is a leading direct-sales company founded in Scottsdale, Arizona, where it remains a top employer and economic driver. For the past 14 years, Plexus has been focused on igniting hope, health, and happiness, through their science-backed nutritional products and skincare, as well as an exciting home-based entrepreneurial opportunity.

As a 5-time Best Places to Work winner, the company enjoys a strong organizational culture and has a deep commitment to giving back to communities in need.

The Email Marketing Manager is responsible for managing the Listrak Marketing Cloud Platform. This position is the primary project owner and manager of the platform. Along with the management of the cloud platform, this position is responsible for the overall management of the email asset and best practices to drive business results, deliver deep insights and recommendations based on a strong understanding of the Listrak platform. This role will sit on the Communications team and will regularly interface with a large, cross-functional team of marketing technologists, engineers, solution architects, marketing strategists, and digital marketing specialists to help bring digital experiences to life.

Job Duties:
  • Serve as subject matter expert in Listrak Marketing Cloud (LMC), delivering advice, guidance, and support.
  • Work with Product Owners and IT developers to set up lists, integrations, and custom event triggers.
  • Edit HTML/CSS, run quality assurance on email coding language and write personalization queries for email and SMS messages.
  • Conceptualizes and articulates future state marketing automation models and roadmaps.
  • Lead the effort to automate existing manual emails and SMS.
  • Work in partnership with the IT team to ensure LMC has all the critical data and features it needs to support the desired customer journeys.
  • Assist with evaluating new technologies and add-on applications to improve and optimize marketing team such as CRM, cart and browse abandonment features, preference center, etc.
  • Work with Performance Marketing on metrics and segmentation features using Listrak CRM.
  • Operate in LMC daily to build new journeys, update existing journeys, or deploy journey communications via email and other online and offline channels.
  • Manage 200+ triggered/automated emails in multiple languages and markets.
  • Identify, test, and implement new strategies to improve click-through, open, and conversion rates.
  • Must be organized and detail-oriented with new SKU implementations that would influence triggered/automated emails.
  • Utilizing best practices in leveraging LMC to develop cross-channel customer & Ambassador journeys, set up rules based on creative messaging, develop and monitor testing scenarios, and regularly surface business analytics and insights to stakeholders regarding email/SMS campaigns. This includes implementing life-cycle strategies, marketing automation, user segmentation, and leveraging dynamic/triggered messaging to optimize campaign responsiveness.
  • Work in partnership with all department stakeholders for all campaigns: design, target criteria selection, list management, and campaign health monitoring.
  • Effectively communicate the status of campaigns and initiatives to executive stakeholders.
  • Ensure reporting automation and accuracy and timeliness of reports available from directly managed LMC.
  • Stay attuned to the challenging email marketing channel, and contribute new ideas towards growth and optimization, and best practices.
  • Other duties as assigned.
  • Commit to working together as one team, exceed service expectations by developing positive relationships and treat others with value and respect...always.
  • Exhibit an honest and committed effort to delivering as promised, never compromising quality.
  • Achieve individual and team goals. Meet deadlines with the resources provided and never compromise ethical standards.
  • Seek opportunities for personal and professional development. Attend all company required training and actively participate in development conversations with managers.
  • Contribute to the overall growth and success of Plexus by embracing the Plexus core values:
    • We are One Plexus.
    • We are accountable.
    • We get the job done right.
    • We empower others.

Minimum Qualifications:
  • High School Diploma
  • 4 years of related experience

Preferred Qualifications:
  • Bachelor's Degree in Marketing or related field preferred
  • 7 years of related experience

Special Skills:
  • Listrak implementation and usage, HTML, CSS, Data Analysis, Email Design.

Benefits:
  • 401k program with a company match and immediate vesting.
  • Quarterly bonuses based on company profitability.
  • Weekly drawings for gift cards and cash.

Thank you for taking the time to apply for an opportunity with our One Plexus team! If you had any issues during the application process, please contact us directly.

[email protected]
More Information on Plexus Worldwide
Plexus Worldwide operates in the Fitness industry. The company is located in Scottsdale, AZ. Plexus Worldwide was founded in 2008. It has 9000 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 7 open jobs at Plexus Worldwide, click here.
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