Email Marketing Manager - Surveys

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Publishers Clearing House (PCH), headquartered in Jericho, NY and with an office in NYC, is looking for an Email Marketing Manager to join our team.  The primary focus of this role will be to drive email growth by capturing survey panelists throughout the PCH digital network. 

 

Responsibilities include but are not limited to:

  • Develop and execute Email Marketing, Lifecycle Marketing, and Retention Marketing Strategies to increase the overall value of a “survey panelist”
  • Increase the volume of the Loyalty Program Top Tier Level by focusing on the development of new benefits, rewards, and communication strategies
  • Partner with Product, Creative, Data, and Operations teams to develop and execute innovative new marketing campaigns
  • Develop automated hyper-targeted survey panel email campaigns based on customer first party data with quick to market turnaround times
  • Analysis of key KPI's leveraging Tableau, Survey tool, Google Analytics to drive the business forward

 

Required Skills/Experience:

  • Bachelors Degree in Marketing or a related field. MBA a plus
  • 3+ years of email marketing experience required
  • Survey experience a strong plus
  • Understanding of retention marketing
  • Google Analytics experience a plus
  • Understanding of Tableau
  • Customer segmentation experience a plus
  • Knowledge of Active Campaign preferred
  • Strong analytical skills
  • Excellent written and verbal communication including strong editing, grammar, and proofreading skills
  • Proficient in Microsoft Excel
  • Someone who is detail oriented, achievement oriented, autonomous/independent and able to thrive in a fast-paced environment

 


 

Publishers Clearing House (PCH), headquartered in Jericho, NY, and with offices in NYC, Portland, ME and Austin, TX, is a leading direct-to-consumer company offering a broad range of products, digital entertainment services to consumers as well as customized solutions for advertisers. Our continued success in today’s new digital publishing environment is built on PCH’s unique, free-to-play, chance-to-win value proposition, which enables individually personalized offers based on the trusted first-party relationship we maintain with millions of consumers and is fueled by the excitement of the Publishers Clearing House brand.

  

Join our winning team and apply today!  

PCH is an Equal Opportunity Employer  

 
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