Email Marketing Manager - Omaha Jobs at Careerlink (Omaha, NE)

| Omaha, NE
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Primary Responsibilities
  • Lead the development of all email campaigns and journeys, including onboarding, lead nurturing, support, and customer retention. Manage team to execute end-to-end, from creative and segmentation through deployment and reporting
  • Collaborate with digital marketing to accomplish shared KPIs on lead generation, lead nurturing, customer retention, and more.
  • Develop and manage our robust email marketing calendar to ensure we are sufficiently promoting new and established products, building thought leadership with key audiences, and supporting customers to increase lifetime value
  • Deliver qualified leads for the Franchisees and development teams. Execute on account-based and territory-specific marketing opportunities when present
  • Partner with marketing technology colleagues to acquire customer behavior and conversion data from multiple sources and leverage within our marketing automation system to drive more relevant, personalized campaigns
  • Partner with legal and other colleagues to ensure email compliance and adherence to global best practices
  • Design a robust A/B testing and experimentation roadmap to uncover key insights and opportunities for improvements.
Own the reporting, dashboards, and key marketing metrics for email campaigns. Provide regular updates on program effectiveness to Marketing leaders.

Experience & Demonstrated Skills
  • Ability to understand customer needs along their journeys, including the ability to send the right message to the right person at the right time
  • Strong project management skills, including experience working collaboratively across teams to execute projects
  • Must be able to succeed in a fast-paced environment, prioritize projects, and handle multiple tasks simultaneously
  • Strong analytical skills. Must be able to experiment and measure results to improve performance and demonstrate success
  • Strong communication skills with an ability to communicate effectively to customers, colleagues, and leadership
  • 5+ years digital marketing experience, including proven ability to drive customer demand, retention, and revenue growth
  • 5+ years of customer lifecycle marketing leveraging CRM, marketing automation platforms, and associated technologies is required. Microsoft Teams and CRM experience preferred
  • Experience managing customer segmentation, email deliverability, subscriber preferences, and engagement campaigns required
Account-based marketing experience preferred.

Physical Requirements

The physical demands described here are representative of those that must be met by an Associate to successfully perform the essential functions of this job. The Associate should be able to stand, sit at an office space, see, hear, and understand speech, communicate, lift computer equipment, supplies and materials, use office equipment and computers. The Associate is exposed to typical office working conditions. If requested by an applicant or employee, we may provide reasonable accommodations to enable individuals with disabilities to perform the essential job functions. The above statements are intended to describe the general nature and level of work performed. They are not intended to be construed as an exhaustive list of all duties required of personnel so classified. We have the exclusive right to alter this job description at any time without notice.

Horse Power Brands, LLC, is committed to Equal Employment Opportunity and to attracting, retaining, developing, and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We provide a work environment free from discrimination and harassment, and where employees are treated with respect and dignity.

Email Marketing Manager - Omaha Jobs email marketing e-commerce social media
More Information on Careerlink
Careerlink operates in the HR Tech industry. The company is located in Omaha, NE. Careerlink was founded in 1992. It has 16 total employees. To see all 480 open jobs at Careerlink, click here.
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