Email Marketing Manager, Apartments.com - Atlanta, GA at CoStar Group

| Atlanta, GA
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Email Marketing Manager, Apartments.com - Atlanta, GA

Job Description

CoStar Group is the owner of Apartments.com, and is the leading provider of information, marketing, and analytic services to the commercial real estate and multifamily industry. The Apartments.com network - including Apartments.com, ForRent.com, ApartmentFinder.com, ApartmentHomeLiving.com and seven other leading rental sites - forms the premier online resource for renters seeking a new home and provides property managers and owners a proven platform for marketing their property listings.

We are currently seeking an Email Marketing Manager to join our Atlanta based Apartments.com Marketing team. The Email Marketing Manager will work on both B2C and B2B email campaigns, including projects from setup to launch, to testing and analysis. We are looking for a person who is passionate about email and marketing automation and is excited to test new ideas and optimize existing campaigns. Qualified candidates will be comfortable working on a number of projects at once in a fast-paced environment. This position reports to the Director, Email Marketing & CRM.

Key Responsibilities:
  • Email campaign setup, segmentation of contacts, A/B testing, deployment of campaigns, and reporting and analytics
  • Build, test and deploy email campaigns including drafting and editing copy, layout, links, and dynamic content; own quality assurance of all outbound campaigns
  • Manage SFMC (Exact Target) for all campaigns, deploy emails in a timely and routine manner to the intended audiences, and set up/monitor basic automations.
  • Manage data with SFMC creating segments, data extensions, suppression lists, imports, exports, and working with third party vendors to ensure ongoing data hygiene
  • Assist with implementing and executing B2B marketing automation platform (Pardot) and campaigns to drive increases in qualified leads for sales
  • Build Salesforce and Datorama reports and dashboards to provide visibility into marketing campaign/email results and measure effectiveness
  • Collaborate across different departments and teams
  • Maintain best practices for Marketing Automation Platforms, including naming conventions, list management, lead flow, completion actions, owners, etc.
  • Create standardized templates and other assets for ease of campaign management
Required:
  • 5+ years of experience with Email Studio, Automation Studio, Journey Builder (Salesforce Marketing Cloud)
  • Proficient in Microsoft Excel and Adobe Photoshop
  • Proficient in email marketing, list management, analysis
  • Experience creating multi-channel campaigns
  • Experience in Google Analytics
  • Working knowledge of HTML/CSS/Ampscript
  • Detail-oriented with strong organizational and project management skills
  • Demonstrated analytical and problem-solving skills
  • Ability to prioritize and handle multiple projects simultaneously, perform in a fast-paced environment, and maintain a high level of detail and accuracy
  • Bachelor's degree or equivalent
Desired:
  • Salesforce Email Marketing Specialist certification
  • Salesforce Mobile Studio experience
  • Pardot and any B2B experience
  • SQL experience
  • DMP/Krux experience
  • Digital/Email development experience
OVERVIEW OF COMPANY:

Founded in 1987, we are a NASDAQ listed company with a market cap of over US$30B and sit alongside other notable names such as Amazon, Facebook, Google and Apple. Behind some of the most well-known brands in the industry, CoStar Group includes CoStar, the largest provider of CRE research and real-time data; LoopNet, the most heavily trafficked mobile and online real estate marketplace; Apartments.com, the premier rental home resource for renters, property managers and owners; STR, the leading provider of performance benchmarking and comparative analytics to the hotel industry; BizBuySell, the largest online marketplace for businesses-for-sales; and Lands of America, the leading operator of online marketplaces for rural real estate.

As a technology company, we are the trusted partner for all commercial real estate professionals empowering many of the most well-respected landlords, development companies, brokerage firms, banks, lenders, investors and government agencies with our data products and leading marketplaces.

We do this by actively researching the commercial real estate markets and providing data, analytics, innovative tools and powerful marketing platforms in the U.S. and Internationally to help our clients transact with one another. CoStar continues to win multiple awards including one of Forbes most innovative companies (2017) and Fortune's fastest growing companies (2018).

Headquartered in Washington, DC, CoStar Group maintains offices throughout the U.S. and in Europe, Canada, and Asia with a staff of over 4,300 worldwide.

WHAT'S IN IT FOR YOU:

Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. In addition to generous compensation and performance-based incentives, you'll be supported in both your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.

Our benefits package includes (but is not limited to):
  • Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
  • Life, legal, and supplementary insurance
  • Commuter and parking benefits
  • 401(K) retirement plan with matching contributions
  • Employee stock purchase plan
  • Paid time off
  • Tuition reimbursement
  • On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes, as well as Segways and bikes available for use during the day
  • Complimentary gourmet coffee, tea, hot chocolate, prepared foods, fresh fruit, and other healthy snacks
Be part of a team of professionals enjoying the opportunity to learn, do, and grow in a rewarding atmosphere. But don't just take our word for it -- see why our team chose to work at and stay at CoStar Group: https://www.youtube.com/watch?v=CVbJRnJ2sX0

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar is not able to provide visa sponsorship for this position.

#LI-Hybrid

#LI-LH2

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing
More Information on CoStar Group
CoStar Group operates in the Analytics industry. The company is located in Washington, DC, Bethesda, MD, Richmond, VA, Philadelphia, PA, Florham Park, NJ, Boston, MA, Atlanta, GA, Hendersonville, TN, Tampa, FL, Miami, FL, Chicago, IL, Southfield, MI, Denver, CO, Phoenix, AZ, Dallas, TX, Austin, TX, Phoenix, AZ, San Diego, CA, San Francisco, CA, Portland, OR and Seattle, WA. CoStar Group was founded in 1987. It has 4600 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 171 open jobs at CoStar Group, click here.
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