Basic Information

Job Category: Marketing/ECommerce

Location: Atlanta, Georgia, United States

Date published: 07-Dec-2021

Job type: Full Time

Description and Requirements

About the role

Email Marketing Coordinator (Remote Position)

Team Red White and Blue is currently seeking an experienced Email Marketing Coordinator to join our team. REMOTE POSITION

Job Summary:

The Email Marketing Coordinator reports to the Director of Marketing & Communications and supports Team RWB in creating, executing, and monitoring email marketing strategies. This position involves drafting engaging copy used in email marketing campaigns and programs, as well as developing the email campaign strategy and tactics to deliver persuasive messages. This role also involves tracking and reporting analytics on email campaigns.

Duties and Responsibilities:

Core duties and responsibilities include the following. Other duties may be assigned by management.

• Understand email marketing concepts and metrics pertaining to member segments, engagement, and journeys.
• Draft a variety of different content to support email marketing efforts.
• Research various topics and trends for team use.
• Create A/B tests for campaign optimization on many devices and platforms.
• Analyze email list health and segmentation strategy.
• Segment audiences based on predefined attributes and demographic data.
• Work cross-functionally to develop strategy and write copy for email campaigns that onboard, engage, and retain potential and current members.
• Identify opportunities for continual improvement in email and other digital marketing efforts.
• Prepare briefings and background materials as needed.
• Maintain email campaign health by building and monitoring reports across active email campaigns to ensure they're functioning properly.
• This role will also serve as the liaison with the Technology team to ensure alignment with organization standards and best practices.

Education and Experience:

• Bachelor's degree in marketing, journalism, communications, or related field OR equivalent experience is preferred.
• 2 to 4 years of work experience preferred.
• Marketing cloud experience is required.
• Strong research, writing, editing, proofreading, layout, and design, professional printing/publishing skills are essential, including the ability to present concepts verbally.
• Familiarity with the veteran/military space.
• Experience performing similar functions for non-profit organizations or national organizing campaigns.

Skills and Abilities:

• Excellent written and verbal communication skills.
• Superior time management and organizational skills and ability to meet deadlines.
• An analytical mind and ability to think critically.
• Commitment to accomplishing the Team RWB mission and living the Eagle Ethos.
• An analytical mind and ability to think critically.

Compensation and Benefits:

• Paid Holidays.
• Medical
• Dental
• Vision
• 401k company contribution.
• Salary commensurate experience.

Please submit your resume via the 'Apply now' button!

We are an Equal Opportunity Employer!