Join our mission

Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Overview

Join the Intuit Consumer Group Marketing team as we continue to expand our business to new products, services, and customers. Your primary goal will be to strategically drive email marketing campaigns and our customer communication, CRM and engagement strategies. In this role, you will be responsible for creating segmented direct response strategies for customers and will work very closely with stakeholders throughout the company, at all levels, to define our communication strategy and then execute on it. You will work with a team of passionate marketers who are focused on delivering an exceptional experience for customers, strong results for our business, in a fun & high-performing environment.

What you'll bring

• 3-5 years of marketing experience with 2+ years focused on campaign management and email nurturing
• 1+ years of hands-on experience with Email marketing automation software (Braze, Responsys or equivalent ESP).
• Extensive knowledge of customer journeys, lifecycle campaigns, and segmented communication strategies
• Experience with creating compelling messages for different customer segments
• Self-starter with ability to seek out opportunities, create an action plan and see it through to fruition
• In-depth knowledge of email best practices to increase deliverability, engagement, and conversions
• BA/BS in marketing or related field, or equivalent work experience

How you will lead

• Contributes to elements of the 1-year Email marketing plan
• Owns and drives email marketing programs and related analysis
• Develop customer engagement and purchase strategies that reflect an understanding of customer needs and intent
• Effectively leverage our ESP to manage email and push notification campaigns
• Optimize engagement and conversion rates through the development of an effective A/B and multivariate test and learn program
• Drives changes in customer behavior to improve KPI performance, understands conversion levers and leverages that to achieve success throughout the conversion funnel, including Revenue Per Visitor (RPV) and Unique Visitors (traffic)
• Understands success metrics for each initiative, and has the ability to articulate and prioritize analytics requirements to solve most important customer problems
• Partner closely with the Marketing Operations team to develop personalized, relevant and timely marketing strategies to increase customer retention and frequency metrics
• Help evaluate new innovative opportunities, prioritize for testing, and help execute (including creative and landing page testing) to increase engagement