Tektronix is a place where people are challenged to explore the boundaries of what's possible, bringing the digital future one step closer every day. Our work accelerates technological breakthroughs that are revolutionizing culture and industry worldwide. Through precision-engineered measurement solutions, we work with our customers to eliminate the barriers between inspiration and realization of world-changing technologies. Realize your true potential at Tektronix - join us in revolutionizing a better tomorrow.

Due to US Department of Commerce export control regulations governing technical data of Tektronix products, Tektronix needs to know the citizenship of all its employees. Note that US Citizenship is not required for most positions. Hired candidates will be asked to bring proof of citizenship (passport, birth certificate, green card, visa or similar) on their first day of work.

Fortive Corporation Overview:

Fortive's essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 17,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential-your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

Ready to move your career forward? Find out more at careers.fortive.com.

Description:

We believe that cultivating a deeper sense of loyalty and belonging is key to how we attract and retain our best people. By embracing our diverse experiences and views, we are better positioned to deliver results, create innovations that matter, and thrive in today's changing world. This reality inspires our Inclusion & Diversity vision: We Are More Together.

We are searching for a Dynamics Administrator who will be responsible for Dynamics Marketing operations & automation. This professional will lead the day-to-day operation of our Dynamics Marketing application and related marketing technologies. Our marketing and web teams depend on marketing automation to support a robust campaign calendar. As a business analyst and an involved member of the Commercial System technical team, the Dynamics Administrator - Marketing will continuously champion and advance the use of marketing automation within Tektronix. This role with work closely with our business counterpart "Marketing Automation Specialist" in the Marketing department.

Responsibilities

• Own the day-to-day relationship with Dynamics Marketing, identifying, driving, and closing support requests. Look for new standard methodologies to implement in our marketing efforts across the organization
• Own assigned projects and aim to completion, collaborating when vital with other marketing, sales operations, and technology team members
• Capture and interpret requirements to support Field Marketing, Demand Generation, and Sales in line with our strategy; provide guidance and insights to campaign owners regarding segmentation of lists
• Segment and use the marketing database for efficient and effective campaign targeting, including data cleanliness and accurate segmentation
• Establish automation processes, including lead scoring, cultivating, and workflows
• Supervise and improve our lead scoring algorithms and lead syncing.
• Lead marketing assets, specifically Microsoft Dynamics Marketing email templates and lead generation forms on tek.com landing pages
• Analyze and make recommendations to improve attribution modeling and implement approved changes
• Support our subscription management ("preference center") and opt-in marketing process in Microsoft Dynamics Marketing, taking into consideration regional data requirements and data privacy laws such as GDPR, CCPA, LGPD, etc.
• Develop, document, and carry out business rules, processes, programs, naming conventions, and procedures; assist in data stewardship efforts
• Support our lead championing campaigns and work with all the Program Managers to ensure they are optimized with minimal collisions
• Perform platform maintenance, troubleshooting, and administration; in addition, review Marketing user's security making vital adjustments to support the platform.
• Deliver training to end-users and support our Global Marketing team on how to use Dynamics Marketing functionality as well as apply other marketing tools effectively.
• This will require email and landing page design troubleshooting (including minor web development/HTML editing).
• Understand the end-to-end flow of marketing data for optimization and reporting purposes
• Support roll-out of scalable, self-service marketing performance metrics, benchmarks, reports, and dashboards in collaboration with other marketing operations team members
• Work multi-functionally within the Tektronix commercial organization to ensure timely delivery of Marketing Operations projects in support of our strategic goals
• PowerBI power user would be ideal
• Exposer to Microsoft Customer Voice is a plus
• Ability to translate marketing requirements to technical reality

This role works with the Commercials System within the Tektronix Technology Solutions team.

Qualifications:

Required Experience

• 5 years' experience Microsoft Dynamics CRM administration (min 2 years of Dynamics 365 experience)
• Marketo or similar marketing automation technologies that are integrated with Dynamics CRM and other MarTech applications
• 1-2 years' Marketing Automation experience preferred, ideally Dynamics Marketing but Eloqua, Marketo experience
• Experience using Dynamics Campaign, Opportunity, Lead/Contact, and Account objects as well as building reports and dashboards
• Sitecore CMS experience a bonus
• Sophisticated functional understanding of the campaign management process, attribution and measurement, and marketing funnel management
• Business analytic skills with the ability to extract insights from data
• Understanding of core marketing concepts and standard methodologies
• Demonstrable understanding of HTML, CSS, and the capabilities of content marketing platforms
• Strong and insightful operational skills
• Ability to implement quickly and with high quality while handling multiple tasks in a fast-paced team environment
• Excellent written and verbal communication skills with the ability to work with all levels of an organization, and comfortable working in a highly diverse, distributed work environment
• Ability to communicate sophisticated topics in simple, succinct terms
• Effective time management and task prioritization
• Excellent written and verbal communication
• Strategic problem solver who is decisive and acts quickly
• Committed to data quality and high standard for accuracy
• Excels at finding opportunities for process improvements to increase efficiencies
• Bachelor's Degree or equivalent work experience