Director, User Acquisition & Campaign Management

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Overview:
At Glu, we believe all marketing is performance marketing. And the User Acquisition team is at the center of converting Glu's business strategy into results. The User Acquisition team sits within the Marketing Organization at Glu alongside Product Marketing, Creative, and PR.
The Director, User Acquisition & Campaign Management will own the user acquisition function in all its forms:
  • Paid campaigns across mobile UA, digital marketing, and offline channels
  • Network cross promotion campaigns across Glu's portfolio of products and services
  • Organic optimization of our store presence on 1st Party Platforms: Apple App Store, Google Play Store, and Amazon.
  • Growth Platform development priorities to support acquisition strategies and tactical execution

We are looking for someone who has a proven track record for leading teams, demonstrating a growth mindset, and understanding the customer.
The Role:
  • The Director, Campaign Management will be responsible for managing the UA team and working cross functionally with Product Marketing, Product Management, BI, and Finance to achieve business results.

What You'll Be Doing:
  • Focusing on the customer. Designing capabilities for the team to acquire the right customers through focused, segmented, and data-driven acquisition strategies across paid channels and our own cross promotional network.
  • Leveling up the team. Developing talent driven strategies and plans that encourage the team to learn and improve. Creating growth paths for star performers who will scale our business.
  • Growing the business by partnering cross functionally with Product Marketing, Product Management, BI and Finance to exceed business results (installs, retention, and revenue).
  • Ideating new capabilities and features to be developed on Glu's Growth Platform that are supported by a data driven business case.
  • Working with key ad network platforms to strategically drive solutions for Glu's business.

Performance Measures:
  • Revenue and EBITDA
  • Marketing ROI by program and channel
  • Total new customer growth and lifetime value
  • Employee engagement survey results

You'll be a great fit if you have:
  • 8 years of relevant experience in user acquisition for mobile games, apps or digital service
  • Bachelor's degree in math, engineering, economics, finance, business or other quantitative field. MBA a huge plus.
  • Growth Mindset: ability to prioritize challenges, plan, develop strategies, and move tactics forward on time and on budget.
  • Experience running cross promotional campaigns within a company with a network of related products & services.
  • Advanced data skills; strong analytics background including data manipulation and technical data requirements for UA operations
  • Ability to work in a dynamic, fast-paced environment while converting the ambiguous into action.
  • Excellent communication skills with executive leadership and direct reports.
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What are Glu Mobile (acquired by Electronic Arts in April 2021) Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
We have our Fun team which volunteers regularly plan and run various company-wide events for team bonding and stress relief. We also have several guilds that meet in various disciplines.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Glu employees can contribute up to $2700 annually to their Medical FSA and 270 a month towards Transit FSA
Disability Insurance
Dental Benefits
Vision Benefits
We have multiple vision plans, including a $0 premium plan for all Full Time Employees.
Health Insurance Benefits
We have 4 different health plans including Kaiser and a HSA account
Life Insurance
Team workouts
Glu's team fitness initiatives include In-office yoga and Grokker team challenges
Mental Health Benefits
We partner with Ginger for 24/7 access to mental health help, anytime
Retirement & Stock Options Benefits
401(K)
401(K) Matching
GLu provides employees with a 401(k) matching plan managed by Empower. We match 50% of contributions up to 6% of an employee's annual gross pay.
Company Equity
Glu offers RSUs as part of our equity package, as well as refreshers for top performers.
Employee Stock Purchase Plan
Glu allows qualified employees to purchase company shares at a discounted price every 6 months.
Performance Bonus
Glu's performance bonus plans are targeted percentage bonus, awarded yearly. Additionally we offer spot bonuses for going above and beyond.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 16 weeks of parental leave for the primary caretaker. Acme Co. also provides 8 weeks of leave for the secondary caretaker, with a mixture of supplementing EDD, STD and our benefits.
Flexible Work Schedule
Glu provides employees with a flexible work schedule that includes Core hours.
Remote Work Program
Our remote work program includes work from home Full-time remote for all positions during the COVID Shelter in Place
Return-to-work program post parental leave
Company sponsored family events
Glu sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Generous PTO
Glu employees receive between 16 and 21 days per year of paid time off based on years of service.
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Glu offers pre-tax commuter benefits for all employees including a Transit FSA and CalTrain GoPass.
Company Outings
Glu hosts company outings Semi-annually in addition to our studio and team events.
Free Daily Meals
Game Room
Stocked Kitchen
Glu has a fully stocked kitchen including unlimited snacks, coffee, tea and even Kombucha on tap.
Happy Hours
We offer employees Paid on-site garage parking with 24/7 access and monitoring downtown SF. In Foster City we have free parking.
Parking
Glu Sports, in Foster CIty, pet policy is Occasional bring your pet to work days
Recreational Clubs
Our relocation assistance plan is offered for some positions.
Professional Development Benefits
Job Training & Conferences
Glu offers employees professional development opportunities like Annual individual budget for training, Onsite training courses, The ability to attend job related conferences and seminars.
Tuition Reimbursement
Our tuition reimbursement plan offers help with paying for classes.
Lunch and learns
Glu hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Continuing Education stipend
We offer a budget annually for continuing education.
Online course subscriptions available
Customized development tracks
Paid industry certifications
We support paid industry certifications.
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