Overview

We are looking for a motivated and energetic individual to build and lead our revenue marketing function. This role is an opportunity to be part of a truly amazing team filled with highly talented individuals who love working together. More than that, you will be part of an organization that is setting the pace for subscription commerce.

You will be responsible for defining and deploying a best-in-class demand generation strategy. Your team will be responsible for top-of-funnel acquisition through paid and non-paid channels as well as a strategic/account-based marketing program that supports our sales team. You will work closely with peers in partner marketing, operations, field marketing, and creative teams. You don’t need experience in the ecommerce world, but should definitely have a strong background in the B2B SaaS space, particularly in a high-growth organization.

This role will be an important member of the marketing leadership team and also needs to be able to roll up their sleeves and lead by example.

What You'll Do

• Live by and champion our values: #day-one, #ownership, #empathy, #humility.
• Hire and lead a team of marketers that span paid and non-paid digital expertise, account-based marketing, and other disciplines.
• Articulate and execute on a clear strategy that builds new pipeline through our sales team via both inbound and outbound sales motions.
• Work closely with marketing operations and BDR leadership to ensure optimal lead follow-up processes are in place.
• Build and maintain a budget with timely and accurate reconciliation with the finance team.
• Collaborate with team members across creative, content, operations, field marketing, and product marketing.
• Provide reporting to measure the effectiveness of marketing programs and communicate results, as well as opportunities for improvement, to stakeholders in marketing, sales, and leadership.

What You'll Bring

• 6+ years of experience in a B2B marketing capacity including two years of director-level responsibility over demand generation or other performance marketing functions.
• Proven experience building and leading a team.
• Demonstrated experience scaling an effective paid acquisition program.
• Deep understanding of SaaS GTM activities, sales processes, etc.
• Proven record of achieving and exceeding objectively measurable business results such as pipeline generation, closed/won revenue, etc.
• Experience building a successful account-based marketing program and familiarity with common tools and technologies needed to support these efforts.
• Proven ability to drive meaningful and measurable results for an inside sales organization.
• Deeply familiar with typical marketing tech stacks. We’re still building ours, but need someone that has deep experience and understanding of the tools available as we build.