Discover
We power a network that helps people achieve a brighter financial future.
Remote
Hybrid

Director, Retention Marketing

Sorry, this job was removed at 10:06 a.m. (CST) on Friday, December 10, 2021
Find out who's hiring in Other US Location.
See all Marketing jobs in Other US Location
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

Discover. A brighter future.

With us, you’ll do meaningful work from Day 1. Our collaborative culture is built on three core behaviors: We Play to Win, We Get Better Every Day & We Succeed Together. And we mean it — we want you to grow and make a difference at one of the world's leading digital banking and payments companies. We value what makes you unique so that you have an opportunity to shine.

Come build your future, while being the reason millions of people find a brighter financial future with Discover.

Job Description 

Company Overview:

Discover Financial Services is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company issues the Discover card, America's cash rewards pioneer, and offers private student loans, personal loans, home equity loans, checking and savings accounts and certificates of deposit through its direct banking business. It operates the Discover Global Network comprised of Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation's leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in 190 countries and territories.

Discover’s vision is to be the leading direct bank and payments partner and its mission is to help people spend smarter, manage debt better and save more so they achieve a brighter financial future.

At Discover, be part of a culture where diversity, teamwork and collaboration reign. Join a company that is just as employee-focused as it is on its customers, and which is consistently awarded for both. We’re all about people and our employees are why Discover is a great place to work. Be the reason we help millions of consumers build a brighter financial future and achieve yours along the way with a rewarding career.

Position Overview:

The Director of Retention Marketing leads a team responsible for developing, directing, and executing marketing policies and programs to existing card members. The Director determines the demand for product features and experiences and identifies Discover Card existing customers; directs efforts with technology, operations, and risk to deliver these features.

The incumbent develops offers and marketing strategies with the goal of maximizing the customer relationships, share of wallet spend with Discover, and payment preference while ensuring customers are satisfied. They oversee market campaign execution and customer contact strategy to card members and optimizes card member experience to increase spending and loans. This Director also manages existing customer marketing activities to key market segments.

Key Responsibilities:

  • Lead the long term retention strategy including marketing strategies and product development of which increases customers positive experience and drives incremental sales and profit

  • Expert in developing direct to consumer omni-channel retention strategies

  • Ability to problem solve at a high level as well as at a ground level removing blockers and challenges for the team

  • Lead operational campaign process improvement across multiple channels, Email, Web, Call Center, Direct Mail, and Mobile

  • Lead Product team in develop product enhancements that drive incremental value and improved customer experiences tied to key performance indicators.

  • Partner with finance to determine program profitability and value, in order to determine risk level with particular offers and who and what to test

  • Experience in developing marketing journeys leveraging technology and automation as much as possible

  • Communicate teams goals and programs to cross functional teams for effective understanding which will drive execution 

  • Coordinate business plans and testing with analytics and finance to optimize campaign performance.

  • Understand how to develop strategic tests that range across multiple programs

  • Expert in KPI’s that drive performance as well as measure it

  • Experience in managing or working with teams that manage marketing technology

  • A strong understanding of product development and how to create enhancements that improve customer experience as well as incremental sales

  • Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed

  • Identify trends, insights, and optimize spend and performance based on the insights.

  • Brainstorm new and creative growth strategies through digital marketing

  • Partner with Analytics and utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

  • Maintain product and marketing staff by recruiting, selecting, orienting, and training employees.

  • Coordinate with Operations, Digital, Technology and Law & Compliance teams to define website processes, training, communications, policies and their controls

  • Responsible for all creative development - manages strategy and engagement of agencies. Accountable for brand voice, look and feel, and all prospect interactions

  • Communicate teams strategy, wins, and challenges to the Executive team

Qualifications:

  • Bachelors degree in Business, Engineering or related. Masters degree preferred

  • 8+ years of General Business or related experience

  • High level of knowledge in the following: Email, Web, Direct Mail, and Mobile

  • Must be self-motivated team player, professional, detail orientated, and possess excellent oral and written communication skills

  • Well-versed in performance marketing, conversion customer acquisition

  • Up to date with the latest trends and best practices in Digital Marketing and Creative development

  • Comfortable working under pressure with tight deadlines

  • Strong customer service skills with a commitment to superior quality

  • Outstanding creative presentation skills with ability to train others

  • Capacity to scope, manage, and QA more than one project simultaneously through your direct reports

  • Proven ability of leading by example with positive attitude and creating personal growth for team members

  • #Remote

  • #BI-Remote

  • #LI-ML2

What are you waiting for? Apply today!

The same way we treat our employees is how we treat all applicants – with respect. Discover Financial Services is an equal opportunity employer (EEO is the law). We thrive on diversity & inclusion. You will be treated fairly throughout our recruiting process and without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status in consideration for a career at Discover.

See More
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
Buffalo, NY
Charleston, SC
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
Dayton, OH
Des Moines, IA
Detroit, MI
Fayetteville-Springdale-Rogers, AR
Greensboro, NC
Hampton Roads, VA
Hartford, CT
Houston, TX
Huntsville, AL
Indianapolis, IN
Jacksonville, FL
Kansas City, MO
Las Vegas, NV
Lexington, KY
Lincoln, NE
Little Rock, AR
Los Angeles, CA
Louisville, KY
Madison, WI
Memphis, TN
Miami, FL
Milwaukee, WI
Minneapolis–Saint Paul, MN
Nashville, TN
New Orleans, LA
New York City, NY
Ogden, UT
Oklahoma City, OK
Omaha, NE
Orlando, FL
Other US Location
Palm Bay-Melbourne-Titusville
Pensacola, FL
Peoria, IL
Philadelphia, PA
Phoenix – Mesa – Scottsdale, AZ
Pittsburgh, PA
Portland, ME
Portland, OR
Providence, RI
Provo, UT
Raleigh-Durham, NC
Reno, NV
Richmond, VA
Rochester, NY
Sacramento, CA
Salt Lake City, UT
San Antonio, TX
San Diego, CA
San Francisco, CA
San Luis Obispo, CA
Santa Cruz, CA
Seattle, WA
Spokane, WA
St. Louis, MO
Tallahassee, FL
Tampa Bay, FL
Tucson, AZ
Tulsa, OK
Washington DC
Wichita, KS
Wilmington, NC

What are Discover Perks + Benefits

Discover Benefits Overview

Start enjoying great benefits Day 1 — We support you with the same dedication we bring to all of our customers. Our comprehensive benefits package features first-class insurance, financial planning support and excellent perks designed to help you reach your goals and live a rich, healthy life.

Check out more of our amazing employee benefits at mydiscoverbenefits.com

Culture
Volunteer in local community
Discover’s business is built on helping people, and we invest in the community (Blessing Backpacks, Boys & Girls Clubs, Big Brothers/Sisters) to demonstrate our commitment to a brighter future.
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Hybrid work model
In-person all-hands meetings
In-person revenue kickoff
Summer hours
Employee awards
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
You can open a separate Health Care FSA (HCFSA) and contribute up to $2,650 tax-free from your paycheck to reimburse yourself for eligible out-of-pocket expenses.
Disability insurance
Employees receive Short-Term Disability Insurance at no cost.
Dental insurance
Discover offers two dental plan options — Standard and Premier — both are administered by MetLife.
Vision insurance
Discover offers two vision plan options — Standard and Premier through VSP.
Health insurance
Discover offers a variety of medical plans for you and eligible family members, so that you can choose the benefit plan that suits your needs.
Life insurance
As a Discover employee, you receive Basic Life Insurance of one times your HWEE (up to $500,000) at no cost to you.
Pet insurance
Purchase medical coverage at a discounted rate for your beloved family pet. The more pets you insure, the greater the discount.
Wellness programs
Help balance your work and personal life with a wide variety of free and discounted resource and referral services including family and relationship counseling and financial guidance.
Mental health benefits
Transgender health care benefits
Financial & Retirement
401(K)
You may elect to contribute 1% to 30% of your eligible base salary, commissions and bonus on a pre-tax basis, up to IRS limits every year.
401(K) matching
Discover matches up to 6% of the pre-tax contributions you make to the 401(k) Plan.
Employee stock purchase plan
The ESPP provides eligible employees with an opportunity to purchase shares of Discover common stock through payroll deductions at a 5% discount.
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Discover helps eligible employees and their families with the costs of adoption by reimbursing certain expenses.
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Generous PTO
Discover has a Paid Time Off of 4 to 5 Weeks of paid time per year.
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
When you enroll in the Commuter Benefits Program at WageWorks, you’ll save on taxes on mass-transit passes, parking and other eligible expenses.
Company-sponsored outings
Onsite office parking
Recreational clubs
Relocation assistance
Fitness stipend
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Discover provides tuition reimbursement and a full-ride bachelor's degree program for select online degree programs.
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Personal development training

Additional Perks + Benefits

The benefit starts from the first day of employment so all eligible U.S.-based employees can start participating as soon as they want regardless of how long they have been with the company.

We leverage intentional investments to strategically develop and retain our talent. Our approach is human-centered and focused on delivering meaningful and measurable experiences to build the capability of our talent and position them to deliver on our strategic priorities. Our experiences are equitable, inclusive, and aligned to our values, Discover Behaviors, and how we work.

As employees continue their journey with us, they have access to build professional and leadership skills. They are supported when transitioning to new levels of leadership. High potential employees are rewarded with development experiences that assure a diverse leadership pipeline of strong talent is created.

We understand how important it is to thank and acknowledge our employees for being a vital part of our company. Awards and recognition programs are one way we show our appreciation for their contributions.

To foster a culture that prioritizes the needs of our employees and promotes flexibility, balance, and good health, we strive to:

• Create an inclusive environment where well-being is visibly prioritized.
• Continually encourage leaders to invest in their employees’ well-being.
• Provide resources, education and training on well-being that is easily accessible.

We offer a range of benefits and resources to employees under our three pillars of employee well-being: Health, Wealth, and Balance.

More Jobs at Discover

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about DiscoverFind similar jobs like this