Director, Regional Marketing

| San Francisco, CA
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The Director, Regional Marketing r is responsible for executing strategic programs with cross-functional teams to create demand within a given territory in North America. Working closely with the Territory Sales Directors, Inside Sales Representatives, Channel and Technology Partner Alliances, and the broader Go-to-Market team, you will drive execution of regional field events, programs, and campaigns; and work with our partners to drive business value.

You will serve as one of the primary liaisons between the Inside Sales team, the Field Sales team and Go-to-Market team. This role, reporting to the Region Marketing Leader, will generate awareness and create demand using a variety of marketing vehicles and tactics including, but not limited to, account-targeted programs, regional and national tradeshows, conferences and professional associations, targeted field events, demand campaigns and assets, direct mail, call campaigns, and webinars. Their primary objective is to introduce net new sales opportunities, moving accounts through the sales pipeline, and accelerate the sales cycle for prospects and customers through the execution of marketing programs, as well as to ensure thorough coverage and penetration of the total addressable market leveraging various marketing distribution channels.

 

DUTIES AND RESPONSIBILITIES:  

  • Primary liaison between Americas Field Sales, broader Go-to-Market (GTM), Channel and ISV Partner teams, and Product Marketing teams
  • Client-Service Experience/Mentality
  • Communicate feedback from the Field back into the GTM and Product Marketing teams to ensure the Field has the tools and messaging they need to sell effectively
  • Create a 6-month rolling plan for the regional sales teams
  • Plan, create and execute all marketing activities for the regions and report results
  • Communicate marketing initiatives, ongoing campaigns, website tools, customer success stories, upcoming events, etc. to the regional sales team
  • Align with sales leadership to measure accounts engaged as a proportion of total addressable market and apply varied programs to increase marketing engagement across the region
  • Share best practices across the regions
  • Assess challenges of the Field and create solutions to address those challenges
  • Ability to identify effective marketing tools for Sales success
  • Collaborate with the broader Partner Team (Channel & ISV) to support local partner programs
  • Travel up to 30%

 

QUALIFICATIONS:

  • 10+ years Field Marketing/Sales Support experience
  • Experience with complex B2B enterprise sales cycles and demonstrating marketing's impact on the business through business models, dashboards, and data
  • Oversee from inception to completion campaign plans including audience target identification, campaign project plans/deliverables/owners, budgeting, pre and post-campaign reporting/measurement
  • Aid in aligning and educating the field with a strong partnership with Inside Sales to monitor and improve the lead to conversion flow process in the Americas
  • Experience working with teams and programs leveraging the Sirius Decisions Demand Funnel and Campaign Framework
  • Initiative, a sense of urgency, ability to multi-task, and a "can do" attitude
  • Strong analytical skills and a passion for enabling Sales Teams
  • Exposure to and familiarity with a wide variety of marketing systems across multiple marketing disciplines (marketing automation, analytics, etc.)
  • Strong working knowledge of Salesforce
  • Leverage third-party research to stay ahead of industry trends related to demand generation, buying intent and multi-channel marketing
  • Enthusiasm for challenges and strong work ethic
  • Budget Management Skills
  • Strong Verbal and Written Communication Skills
  • Bachelor’s degree in Marketing, or equivalent area of study

Okta’s Top 5 Core Leadership Competencies are part of the deeply ingrained principles that guide all of our company’s actions. They also align strongly to our cultural cornerstones, our Okta values: love our customers, empower our people, never stop innovating, act with integrity, and maintain transparency. It’s our expectation that our managers and leaders embody these core competencies:

  • Builds Effective Teams: Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.          
  • Demonstrates Self-Awareness (EQ): Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
  • Develops Talent: Developing people to meet both their career goals and the organization’s goals.
  • Drives Results: Consistently achieving results, even under tough circumstances.
  • Strategic Mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies.

Okta is an Equal Opportunity Employer.

Okta is rethinking the traditional work environment, providing our employees with the flexibility to be their most creative and successful versions of themselves, no matter where they are located.  We enable a flexible approach to work, meaning for roles where it makes sense, you can work from the office, or from home, regardless of where you live.  Okta invests in the best technologies and provides flexible benefits and collaborative work environments/experiences, empowering employees to work productively in a setting that best and uniquely suits their needs.  Find your place at Okta https://www.okta.com/company/careers/. 

By submitting an application, you agree to the retention of your personal data for consideration for a future position at Okta.  More details about Okta’s privacy practices can be found at: https://www.okta.com/privacy-policy.

More Information on Okta
Okta operates in the Cloud industry. The company is located in San Francisco, CA, Bellevue, WA, Washington, DC and Chicago, IL. Okta was founded in 2009. It has 6000 total employees. It offers perks and benefits such as Volunteer in local community, Partners with nonprofits, Open office floor plan, Flexible work schedule, Remote work program and Dedicated diversity and inclusion staff. To see all 90 open jobs at Okta, click here.
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