Director, Regional Marketing - EAST

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Company Description
Zscaler (NASDAQ: ZS) accelerates digital transformation so that customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange is the company's cloud-native platform that protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location.
With more than 10 years of experience developing, operating, and scaling the cloud, Zscaler serves thousands of enterprise customers around the world, including 450 of the Forbes Global 2000 organizations. In addition to protecting customers from damaging threats, such as ransomware and data exfiltration, it helps them slash costs, reduce complexity, and improve the user experience by eliminating stacks of latency-creating gateway appliances.
Zscaler was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. Zscaler's purpose-built security platform puts a company's defenses and controls where the connections occur-the internet-so that every connection is fast and secure, no matter how or where users connect or where their applications and workloads reside.
Job Description
Do you have a passion for driving revenue impact and connecting with customers in a high-growth company? Can you combine essential leadership skills, strategic expertise, and exceptional execution to increase meetings and opportunities as a business partner to sales? Do you thrive on prioritizing and balancing the right set of objectives and marketing mix in creative and innovative ways? Join the Americas team at Zscaler and share your high energy and expertise as a Director Regional Marketing for East Region.
Responsibilities:
  • Build, lead and coach a high-performing team focused on driving scalable demand generation programs and experiences across segments and territories in region.
  • Own a marketing sourced pipeline target and develop a 2-4Q forward high-growth marketing plan that combines intelligence/data by accounts in region with key objectives, execution mix, results, and resource management.
  • Execute with excellence across core functional areas to deliver results in region including thought leadership and awareness; targeted account marketing; local demand generation programs and campaigns; and amazing customer experiences and events:
    • Drive local thought-leadership and/or third-party programs that increase awareness with key decision maker audiences across segment, working collaboratively with key stakeholders to ensure alignment on the strategy, story, and placement.
    • Apply data driven intelligence, leveraging sales and marketing tools like SFDC, intent data, Tableau, and more to effectively target contacts and accounts along the buyer's journey.
    • Develop and execute innovative, targeted campaigns that inform, educate, and engage contacts within accounts to drive demos, meetings, and progression.
    • Strategically plan and execute scalable, value-add customer experiences and events in region that create speaking opportunities; engage customers across multiple personas/roles; and drive action in the journey. The mix can include digital series; Zscaler hosted engagements; third-party events; industry trade shows and conferences; CXO roundtables; partner events, user groups, and more.
    • Land regionally aligned channel and alliance GTM programs and experiences, aligned to the channel marketing and sales priorities in region.
    • Help build customer stories, use cases, and champion builder programs in GEO that evangelize our differentiation, value, and relationships.
  • Partner and build strong relationships internally and externally to create one Zscaler experience with the customer:
  • Partner closely with regional sales leaders to prioritize target accounts and build marketing plans and execution to increase engagement, new business meetings and pipeline.
  • Build effective stakeholder relationships across global marketing, GEO marketing, sales, channel, and alliances to share learning's, requirements, best practices, and drive for alignment.
  • Be an active member of the Americas and Extended Marketing Leadership teams. Share critical insights from the region to inform decisions. Represent the GEO as a subject-matter expert and business partner.
  • Track, measure and refine performance aligned to annual performance targets. Deliver updates and insights monthly. Analyze performance and trends to make recommendations for continuous improvement. Actively participate in performance reviews, QBRs, and
  • Deliver a regular communication cadence in GEO to inform, educate, and drive actions internally and externally.

Qualifications
  • 8-10+ years of experience preferably in high-tech, high growth companies. Cybersecurity experience a plus.
  • Bachelor's degree required, preferably in marketing and communications, business management or computer science.
  • Accountable for results and providing data and insights, with proven track record driving demand generation and growth
  • Ability to self-start while working remotely yet stay deeply integrated to the core team
  • Proven track record of working cross-functionally across multiple teams and tracking priorities in a fast-paced environment.
  • Energetic and thrives in a fast-paced, goal-oriented environment
  • Insatiable curiosity and desire to learn and grow
  • Ability to synthesize insights from multiple resources and perspectives to prioritize and put action in motion. The big answers almost never come from one source.
  • Profound spirit of team leadership, coaching and collaboration. We work as an integrated team building great relationships across the company. Able to build and grow team in region and connect with the broader team in a meaningful way.
  • Demonstrates strengths in planning, strategy, execution, and operations and how the funnel works and marketing's role in driving sourced pipeline contribution. Having a command of conversion, operation processes, ROI, and how to refine plans based on the data is key.
  • Ability to project and program management with exceptional organization skills that meets or exceeds goals, timelines, and budget.
  • Exceptional written, verbal, communication, and interpersonal skills to communicate, influence, and effectively convey information at all levels of the organization
  • Tech savvy and proficient in Google Suite and Microsoft Office. Knowledge of SFDC, Marketo, Tableau, and other MarTech stack an advantage.
  • Post-pandemic: Willing to travel within territory approx. 25% of the time

Additional Information
Why Zscaler?
People who excel at Zscaler are smart, motivated and share our values. Ask yourself: Do you want to team with the best talent in the industry? Do you want to work on disruptive technology? Do you thrive in a fluid work environment? Do you appreciate a company culture that enables individual and group success and celebrates achievement?
If you said yes, we'd love to talk to you about joining our award-winning team!
Learn more at zscaler.com or follow us on Twitter @zscaler. Additional information about Zscaler (NASDAQ : ZS ) is available at http://www.zscaler.com. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
All your information will be kept confidential according to EEO guidelines.
#LI-MM6
What You Can Expect From Us:
  • An environment where you will be working on cutting edge technologies and architectures
  • A fun, passionate and collaborative workplace
  • Competitive salary and benefits, including equity

Why Zscaler?
People who excel at Zscaler are smart, motivated and share our values. Ask yourself: Do you want to team with the best talent in the industry? Do you want to work on disruptive technology? Do you thrive in a fluid work environment? Do you appreciate a company culture that enables individual and group success and celebrates achievement? If you said yes, we'd love to talk to you about joining our award-winning team.
Additional information about Zscaler (NASDAQ: ZS ) is available at https://www.zscaler.com .
Zscaler is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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Candidate Location Eligibility:
San Francisco, CA

Technology we use

  • Engineering
  • Sales & Marketing
    • C#Languages
    • C++Languages
    • JavaLanguages
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    • PipedriveCRM
    • MarketoLead Gen

An Insider's view of Zscaler

What are some social events your company does?

Here at Zscaler, we know how to have fun! Many of us participate in events ranging from celebrating cultural events, Intern Expos, Family Fun Day, International Women's day, to organizational off-sites.

We are able to find ways to celebrate anything from annual Employee Work Anniversaries to being recognized as a Great Place to Work company!

Valerie

Talent Ops Specialist

What kinds of technical challenges do you and your team face?

One challenge my team faces is staying ahead in the ever-changing tech landscape. We’re tackling this by building a library of widgets, or carefully designed, reusable pieces of code, so we can keep our tech stack dynamic. The goal is to be able to plug these widgets into any of our products, reducing redundancy and keeping things loosely coupled.

Bettina

Software Engineer

What are Zscaler Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Pet Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Promote from within

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