Director, Public Sector Marketing (Remote, East coast)

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About the Role

CrowdStrike is seeking a progressive and accomplished Public Sector marketing leader to drive planning and execution in U.S. Public Sector and Healthcare markets. This person will collaborate across marketing, sales and alliances teams to achieve business goals and revenue targets.

In this role, the Director, U.S. Public Sector Marketing is responsible for defining, deploying and ongoing management of an evolving, growth-oriented marketing strategy and team, focused on brand awareness, new prospects, pipeline generation and acceleration.

Reporting to the Senior Director of Americas Field Marketing, the ideal candidate is a dynamic, hands-on leader with proven programs and partner marketing accomplishments. This individual thrives on making data-driven decisions and building scalable campaigns that address the needs of agencies and institutions in U.S. Public Sector and Healthcare markets.

The successful candidate will have a solid understanding of Public Sector and technology space, strategic planning and integrated marketing programs execution. Excellent organizational and communication skills and the proven ability to work cross functionally and influence stakeholders is key to success in this role.

We are currently open to candidates that work remotely in the US East Coast.

In this role, the ideal candidate will:

  • Deliver comprehensive and effective growth marketing plans for brand awareness, new lead and pipeline generation, joint partner marketing and cross-sell to existing customer accounts.

  • Direct and mentor Marketing Managers responsible for formulating and executing high-impact marketing plans.

  • Define and develop multi-channel campaigns including themes, messaging and assets in collaboration with internal marketing teams including Global Campaigns, Corporate Communications, Digital, Customer and Product Marketing.

  • Understands and translates detailed analysis of key performance indicators, business objectives and customer needs into strategic initiatives and integrated campaigns that will optimize ROI.

  • Collaborate closely with Public Sector Sales and Alliances leaders for alignment of goals and plans.

  • Partner with Marketing Operations to understand the customer journey, prospect behavior, trigger points and identify targets for specific marketing programs.

  • Strive for operational excellence and effectively manage budgets to optimize return on investment in alignment with business goals.

What You’ll Need 

  • 8+ years Marketing Management experience with a minimum of 5 years in Public Sector marketing.

  • Ability to influence and engage direct and indirect reports and work collaboratively and successfully with peers and colleagues.

  • Public Sector and partner marketing experience in a technology company. SaaS-based preferred.

  • Ability to articulate the marketing needs of Public Sector internally in order to develop and execute relevant campaigns focused on target accounts and audiences.

  • Track record of success in setting marketing priorities and strategy, developing integrated marketing campaigns and executing programs to achieve sales goals.

  • Strong leadership and decision-making skills, problem-solving capabilities with the ability to see the big picture.

  • Data-driven, analytical mindset. Working knowledge of Salesforce.com is an advantage.

  • Excellent organizational and project management skills: lead cross-functional teams to deliver programs, manage multiple projects simultaneously, work on tight deadlines and keep all programs on schedule.

  • Ability to travel is required (approximately 20-30%, depending on time of year) to support regional events, company meetings, and general team management requirements.

Bonus Points 

  • Experience in cybersecurity is a benefit.

  • Passion for driving innovation to creatively differentiate CrowdStrike.

  • Courage to take initiative, address problems, and make continuous process improvements.

  • Commitment to professionalism and personal growth.

  • A curiosity for data and enjoys measuring results and uncovering trends.

  • You must love our business. CrowdStrike is a leader in cybersecurity. We don’t have a mission statement. We are on a mission to protect our customers from breaches. You must be genuinely committed to our mission and eager to learn the details of our business 

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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
Buffalo, NY
Charleston, SC
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
Dayton, OH
Des Moines, IA
Detroit, MI
Fayetteville-Springdale-Rogers, AR
Greensboro, NC
Hampton Roads, VA
Hartford, CT
Houston, TX
Huntsville, AL
Indianapolis, IN
Jacksonville, FL
Kansas City, MO
Las Vegas, NV
Lexington, KY
Lincoln, NE
Little Rock, AR
Los Angeles, CA
Louisville, KY
Madison, WI
Memphis, TN
Miami, FL
Milwaukee, WI
Minneapolis–Saint Paul, MN
Nashville, TN
New Orleans, LA
New York City, NY
Ogden, UT
Oklahoma City, OK
Omaha, NE
Orlando, FL
Other US Location
Palm Bay-Melbourne-Titusville
Pensacola, FL
Peoria, IL
Philadelphia, PA
Phoenix – Mesa – Scottsdale, AZ
Pittsburgh, PA
Portland, ME
Portland, OR
Providence, RI
Provo, UT
Raleigh-Durham, NC
Reno, NV
Richmond, VA
Rochester, NY
Sacramento, CA
Salt Lake City, UT
San Antonio, TX
San Diego, CA
San Francisco, CA
San Luis Obispo, CA
Santa Cruz, CA
Seattle, WA
Spokane, WA
St. Louis, MO
Tallahassee, FL
Tampa Bay, FL
Tucson, AZ
Tulsa, OK
Washington DC
Wichita, KS
Wilmington, NC

Technology we use

  • Engineering
  • Sales & Marketing
    • GolangLanguages
    • PythonLanguages
    • KafkaFrameworks
    • KubernetesFrameworks
    • CassandraDatabases
    • ElasticsearchDatabases
    • RedisDatabases
    • AWS (Amazon Web Services)Services
    • SalesforceCRM

An Insider's view of CrowdStrike

How does your team reward individual success?

One way we reward sales reps is with opportunities to grow their skills and prep for their next role. Whether that’s extra shadowing sessions or running calls, we encourage our high performers to explore new avenues that align with their future goals.

Kristan C.

Sr. Manager, Sales Development

How do you collaborate with other teams in the company?

What I love about CrowdStrike’s culture is it’s very collaborative. Reaching out to the right people at the right time to assist our customers in a thorough & timely manner ensures that we have the right subject matter expert on the frontlines. It truly is a customer first mindset that defines our mantra of One Team, One Fight!

Thaddeus M.

Sr. Manager, Customer Sales

What does career growth look like on your team?

A core facet of our mission in the Sales Development organization is to serve as a talent pool for the sales teams at CrowdStrike. We strive to not only grow and develop our people to excel in our world, but to arm them with skills, knowledge, and tenacity they will need to be successful in their next role.

Alena C.

Director, Enterprise Sales Development

How do you make yourself accessible to the rest of the team?

With a global team, it’s crucial to be intentional in how and when we meet. I prioritize scheduling regular skip level meetings with my individual contributors and protect 1:1 manager meetings so I can be present and engaged. I always try my best to ensure the team feels well supported, no matter how busy we get.

Alyssa J.

Sr. Director, Global Customer Sales

How has your career grown since starting at the company?

Rapidly! From Day 1, the leadership team has been invested in my personal career goals and helped create a clear path to grow within the company. In just 3 years, I was able to grow from Corporate Account Executive to Manager of Corporate Sales.

KT T.

Manager, Corporate Sales SLED

What are CrowdStrike Perks + Benefits

CrowdStrike Benefits Overview

We offer flexible schedules and the ability to “work from anywhere,” a comprehensive benefits package, health and wellness programs, fully stocked company pantry, company and team events, and commuter benefits. We have an official mentorship program and many other professional development programs available to all employees. We offer free webinars on everything from financial wellness and mental health to sessions with coaching experts and speakers on topics related to diversity, equity & inclusion. We also offer our people the chance to work on passion projects and innovation during our annual “Think Week” as well as peer recognition and reward programs like Team Bravo award for cross-functional collaboration and Hero award for those who embody our core values and live our culture.

Culture
Volunteer in local community
CrowdStrike supports employees in charitable efforts and community service for charities and causes important to the local team.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Hybrid work model
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
Competitive 401(k) plan.
401(K) matching
Company equity
RSU's are available as part of employee compensation.
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
CrowdStrike provides 12 weeks of parental leave for the primary caregiver and 8 weeks leave for the secondary care giver.
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Office Perks
Commuter benefits
We offer pre-tax commuter benefits.
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Relocation assistance
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available

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