Director, Product Marketing

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About the Role

As the Director of Product Marketing, you will be responsible for building and scaling the Product Marketing function at GlossGenius. You’ll hire and lead a team of high performing Product Marketers and work cross functionally with Product, Engineering, Design, and other cross-functional marketing teams to spark engagement with our products with the ultimate goal of activation. You will drive the strategy behind product go-to-market plans with regards to pricing, packaging, messaging, ensuring a consistent brand message across all customer touchpoints. You will report directly to the Chief Business Officer.

What You'll Do

  • Define and drive compelling product narratives and comprehensive, cross-channel, go-to-market plans and for new and existing GlossGenius product features
  • Create customer personas to enable our internal teams to develop and sell GlossGenius to the right target audiences
  • Develop core product positioning, pricing and packaging strategy for new products
  • Build and mentor a team of product marketers
  • Measure and optimize the impact of new features and go to market campaigns on brand awareness and retention
  • Partner closely with the Demand Generation & Growth team to build targeted campaigns with the ultimate goal of achieving our user acquisition goals
  • Work with the Content team to develop compelling, repeatable strategies that educate customers and potential customers in the product experience and drive new activations
  • Partner closely with our Product and Customer Experience teams to understand our merchant needs and the broader competitive landscape within the beauty & wellness industry
  • Lead market segmentation projects to help prioritize product opportunities 
  • Take a data-driven approach to campaign strategy focusing investments on the most impactful outcomes to drive activations

What We're Looking For

  • 8+ years managing end-to-end product marketing at a fast paced consumer facing technology company
  • An experienced leader who has built, developed and retained high performing product marketing teams 
  • Experience navigating ambiguous high-growth, fast-paced product-driven environments  
  • Passion for empowering small business owners to be successful; possess a high level of empathy our customers and a strong desire to deeply understand their needs
  • Proven track record of developing and executing a comprehensive product marketing strategy
  • Results-driven, with a passion for using data to build marketing campaigns that solve business problems, advance our brand narrative, and resonate with our member base
  • A great communicator who has the ability to influence and build alignment across the organization, specifically within Product and Marketing organizations
  • BS/BA in Marketing or related field

Benefits & Perks

  • Flexible PTO
  • Competitive health & dental insurance options, with premiums partially covered by GG
  • Fertility and adoption benefits via Carrot and Kindbody
  • Generous, fully-paid parental leave policy
  • 401k benefit - employees are eligible to contribute starting day 1 of employment
  • Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
  • Pre-tax commuter benefits
  • Dependent Care FSA
  • Home office stipend
  • Team Bonding opportunities - annual company retreat for entire team, plus virtual events throughout the year

In order to enter the NY office or participate in any in-person events, all employees must show proof of vaccination against COVID-19. For those individuals who are unable to be vaccinated, GlossGenius will engage in an interactive process to determine a reasonable accommodation.

At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but also our product, customers, and community as well.

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Technology we use

  • Engineering
  • Product
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • ReactNativeLibraries
    • MongoDBDatabases
    • PostgreSQLDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • OptimizelyAnalytics
    • BalsamiqDesign
    • InVisionDesign
    • SketchDesign
    • FigmaDesign
    • JIRAManagement
    • TrelloManagement
    • ProductboardManagement

An Insider's view of GlossGenius

How does your team reward individual success?

We are very team-oriented but love calling out individual wins! Positive feedback from customers is always shared with the whole company, and leaderboards foster healthy competition and bragging rights for team members leading metrics each week. Employees get company-wide recognition in weekly newsletters and quarterly All Hands sessions!

Sabrina

Head of Customer Experience

What kinds of technical challenges do you and your team face?

We're building a platform that will power the future of small businesses. We focus on building well-architected apps and services to form a platform that scales horizontally and vertically - supporting the increasing ways we help our customers and the growing number of businesses using GlossGenius. Reliability is key!

Karim

CTO

What makes someone successful on your team?

Our team thrives on uplifting energy from curiosity, tenacity, and the drive to enable others. There is a contagious "make it happen" energy that empowers everyone on the team to be a builder, and everyone who leans into this grows rapidly. We’re glued together by our appreciation for each other and for our customers who make our work worthwhile!

Madelynn

Operations Associate

What is your vision for the company?

Our vision for GlossGenius is to be the gateway for entrepreneurship, enabling small business owners to focus on helping their guests and achieving their dreams. As the platform of choice that tens of thousands of small businesses already rely on every single day, we're excited about the impact we can have on the world around us

Danielle

CEO

How do you collaborate with other teams in the company?

We collaborate in every way! Everything you do here will have a high impact for both our customers and the company, so you will always be collaborating with people from other teams. We have a group of diverse backgrounds here, so I'm always gaining a new perspective or learning something new!

Ernest

Head of Business Operations

What are GlossGenius Perks + Benefits

GlossGenius Benefits Overview

We offer a competitive salary and equity package with comprehensive medical and dental insurance, and an unlimited vacation and time off policy - our team works hard, and we value their health, wellness, and time off to unwind and explore!

In addition to company and team events, we offer Lunch & Learns and cross-functional trainings. Employees are encouraged to take advantage of professional development opportunities - learning is core to what we do at GlossGenius.

Our employees also love + wear our unlimited (incredibly cool) GlossGenius team swag.

Culture
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Continuing Education stipend
Time allotted for learning
Online course subscriptions available

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